The MarTech Summit Team has certainly kept busy this year with 6 Virtual Summits, 1 In-Person Summit, 5 Virtual Spotlights, 15 Virtual Roundtables & 1 In-Person Luncheon conducted. This session will quickly review the stats, key takeaways and lessons learnt during an eventful year.

– Putting empathy at the heart of CX by breaking down the silos between teams
– Amplifying the right brand experiences at every touchpoint through a data-driven approach
– Delivering personalised experiences at scale, speed and accuracy

– Share the benefits of video marketing – exactly how much R can you expect out of your I?
– Dispel myths around video content creation, and share tips on how organisations can make the leap with video
– Address how best to market using video – to market the content or the platform?

– How to create winning Martech strategies that create Exponential Forever Profitable Growth
– The 5 problems & solutions of MarTech
– Best practices & case studies to keep your customers hooked

– How to get your MarTech Stack ready for the absence of the 3rd party cookies?
– What are the non-traditional ways of generating data at scale?
– How personalisation would be affected by cookie apocalypse and what brands can do today to stay ahead and overcome it?

– Creating marketing strategies that prioritise personalisation and human touch points
– Designing omni-channel customer journeys that are seamless O2O

Speaker will share a new vision for engaging audiences across their buying journey, turning prospects into customers.
– Keys to creating engaging digital experiences
– Tips for personalising every digital experience
– How to turn audience engagement into data that converts

– How to storify a brand message?
– What makes a story great and authentic?
– How stories can be more engaging and eventually memorable in the era of shortening attention spans?