The MarTech Summit Team has certainly kept busy this year with 6 Virtual Summits, 1 In-Person Summit, 5 Virtual Spotlights, 15 Virtual Roundtables & 1 In-Person Luncheon conducted. This session will quickly review the stats, key takeaways and lessons learnt during an eventful year.
Fireside Chat | [Customer Experience] Unifying Marketing, Commerce & Care to Deliver Infinite Powerful Experiences across the Customer Journey
– Putting empathy at the heart of CX by breaking down the silos between teams
– Amplifying the right brand experiences at every touchpoint through a data-driven approach
– Delivering personalised experiences at scale, speed and accuracy
Varun Sharma
Vice President, Asia Pacific & Japan
Anca Van Assendelft
Senior Director, Digital Customer Experience
13:25 – 14:00
Fireside Chat | [Digital Engagement] Revitalising Your Growth & Engagement in 2022
– Share the benefits of video marketing – exactly how much R can you expect out of your I?
– Dispel myths around video content creation, and share tips on how organisations can make the leap with video
– Address how best to market using video – to market the content or the platform?
Keynote Presentation | [MarTech] Winning in the Coming MarTech Era
– How to create winning Martech strategies that create Exponential Forever Profitable Growth
– The 5 problems & solutions of MarTech
– Best practices & case studies to keep your customers hooked
Rajesh Jain
Founder & Managing Director
14:45 – 15:20
Fireside Chat | [1st Party Data] Preparation for the Cookieless World
– How to get your MarTech Stack ready for the absence of the 3rd party cookies?
– What are the non-traditional ways of generating data at scale?
– How personalisation would be affected by cookie apocalypse and what brands can do today to stay ahead and overcome it?
Panel Discussion | [Cross-Channel Marketing] How We Engaged with Customers & Boosted Revenue from Effective Cross-Channel Marketing
– Creating marketing strategies that prioritise personalisation and human touch points
– Designing omni-channel customer journeys that are seamless O2O
Keynote Presentation | [Digital Experience] Re-Thinking Engagement in a Digital-First World
Speaker will share a new vision for engaging audiences across their buying journey, turning prospects into customers.
– Keys to creating engaging digital experiences
– Tips for personalising every digital experience
– How to turn audience engagement into data that converts
Mark Bornstein
Vice President, Marketing
16:40 – 16:45
Fireside Chat | [Storytelling] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement in 2022
– How to storify a brand message?
– What makes a story great and authentic?
– How stories can be more engaging and eventually memorable in the era of shortening attention spans?
Fireside Chat | [AI & Chatbot] How AI-powered MarTech Help Boost Sales & Revenue
– What aspects of autonomy would AI-powered tools bring to businesses in designing marketing strategies?
– The reliability of AI and how we maintain the human touch
Fireside Chat | [CDP] How We Utilised Customer Data Platforms to Engage Our Customers & Align Internal Teams
– How to increase data health and create a single source of truth to align internal teams?
– What is the role of CDP in engaging customer and streamlining customer journey
– How to leverage customer data and MarTech to create synergies for better marketing strategies across internal teams?
Fahad Najeeb
Head of Data Platforms & Engineering
Borko Kovacevic
Chief Operating & Marketing Officer
13:25 – 14:00
Keynote Presentation | [Video Marketing] Humanise Your Brand with Video
– Peer group research and statistics on the role of video
– Why video should be at the centre of your digital marketing strategy
– How you can tell your brand’s story with effective video marketing?
– How you can harness actionable data to advance your organisation’s growth and engagement strategies?
Fireside Chat | [Partnerships] Marketing & Technology, A Love – Hate Relationship?
– How to successfully partner with the IT function to optimise your MarTech Stack?
– How to overcome barriers and frictions between Marketing and Technology Teams?
Panel Discussion | [Future Trends] MarTech Stack in 2022: How to Capitalise Disruptive Technologies to Engage the Digital Customers of Tomorrow
– How to stay on top of changing customer needs and trends?
– Checklist to differentiate between disruptive technologies and fads for a winning MarTech Stack
– How to integrate technology into the heart of your business to effectively reach and natively serve the digital customer of tomorrow?
Rajiv Dingra [Lead Panelist]
Founder & CEO
Iris Chan
Head of Demand & ABM, APAC
Adrian M Odgers
CX Advisor
Abhishek Arora
Executive Director Digital Sales & Marketing Transformation & Head of Marketing Technology
The MarTech Summit Team has certainly kept busy this year with 6 Virtual Summits, 1 In-Person Summit, 5 Virtual Spotlights, 15 Virtual Roundtables & 1 In-Person Luncheon conducted. This session will quickly review the stats, key takeaways and lessons learnt during an eventful year.
Fireside Chat | [Customer Experience] Unifying Marketing, Commerce & Care to Deliver Infinite Powerful Experiences across the Customer Journey
– Putting empathy at the heart of CX by breaking down the silos between teams
– Amplifying the right brand experiences at every touchpoint through a data-driven approach
– Delivering personalised experiences at scale, speed and accuracy
Varun Sharma
Vice President, Asia Pacific & Japan
Anca Van Assendelft
Senior Director, Digital Customer Experience
13:25 - 14:00
Fireside Chat | [Digital Engagement] Revitalising Your Growth & Engagement in 2022
– Share the benefits of video marketing – exactly how much R can you expect out of your I?
– Dispel myths around video content creation, and share tips on how organisations can make the leap with video
– Address how best to market using video – to market the content or the platform?
Keynote Presentation | [MarTech] Winning in the Coming MarTech Era
– How to create winning Martech strategies that create Exponential Forever Profitable Growth
– The 5 problems & solutions of MarTech
– Best practices & case studies to keep your customers hooked
Rajesh Jain
Founder & Managing Director
14:45 - 15:20
Fireside Chat | [1st Party Data] Preparation for the Cookieless World
– How to get your MarTech Stack ready for the absence of the 3rd party cookies?
– What are the non-traditional ways of generating data at scale?
– How personalisation would be affected by cookie apocalypse and what brands can do today to stay ahead and overcome it?
Panel Discussion | [Cross-Channel Marketing] How We Engaged with Customers & Boosted Revenue from Effective Cross-Channel Marketing
– Creating marketing strategies that prioritise personalisation and human touch points
– Designing omni-channel customer journeys that are seamless O2O
Keynote Presentation | [Digital Experience] Re-Thinking Engagement in a Digital-First World
Speaker will share a new vision for engaging audiences across their buying journey, turning prospects into customers.
– Keys to creating engaging digital experiences
– Tips for personalising every digital experience
– How to turn audience engagement into data that converts
Mark Bornstein
Vice President, Marketing
16:40 - 16:45
Fireside Chat | [Storytelling] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement in 2022
– How to storify a brand message?
– What makes a story great and authentic?
– How stories can be more engaging and eventually memorable in the era of shortening attention spans?
Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together.
We will be discussing the MarTech pain-points and what the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future ready are we?
Join us at the event, where we will cover digital revolution and MarTech innovation through topics of AI and data, digital content personalisation, customer experience design and strategy, digital transformation and engagement.
The MarTech Summit Team has certainly kept busy this year with 6 Virtual Summits, 1 In-Person Summit, 5 Virtual Spotlights, 15 Virtual Roundtables & 1 In-Person Luncheon conducted. This session will quickly review the stats, key takeaways and lessons learnt during an eventful year.
Fireside Chat | [Customer Experience] Unifying Marketing, Commerce & Care to Deliver Infinite Powerful Experiences across the Customer Journey
– Putting empathy at the heart of CX by breaking down the silos between teams
– Amplifying the right brand experiences at every touchpoint through a data-driven approach
– Delivering personalised experiences at scale, speed and accuracy
Varun Sharma
Vice President, Asia Pacific & Japan
Anca Van Assendelft
Senior Director, Digital Customer Experience
13:25 – 14:00
Fireside Chat | [Digital Engagement] Revitalising Your Growth & Engagement in 2022
– Share the benefits of video marketing – exactly how much R can you expect out of your I?
– Dispel myths around video content creation, and share tips on how organisations can make the leap with video
– Address how best to market using video – to market the content or the platform?
Keynote Presentation | [MarTech] Winning in the Coming MarTech Era
– How to create winning Martech strategies that create Exponential Forever Profitable Growth
– The 5 problems & solutions of MarTech
– Best practices & case studies to keep your customers hooked
Rajesh Jain
Founder & Managing Director
14:45 – 15:20
Fireside Chat | [1st Party Data] Preparation for the Cookieless World
– How to get your MarTech Stack ready for the absence of the 3rd party cookies?
– What are the non-traditional ways of generating data at scale?
– How personalisation would be affected by cookie apocalypse and what brands can do today to stay ahead and overcome it?
Panel Discussion | [Cross-Channel Marketing] How We Engaged with Customers & Boosted Revenue from Effective Cross-Channel Marketing
– Creating marketing strategies that prioritise personalisation and human touch points
– Designing omni-channel customer journeys that are seamless O2O
Keynote Presentation | [Digital Experience] Re-Thinking Engagement in a Digital-First World
Speaker will share a new vision for engaging audiences across their buying journey, turning prospects into customers.
– Keys to creating engaging digital experiences
– Tips for personalising every digital experience
– How to turn audience engagement into data that converts
Mark Bornstein
Vice President, Marketing
16:40 – 16:45
Fireside Chat | [Storytelling] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement in 2022
– How to storify a brand message?
– What makes a story great and authentic?
– How stories can be more engaging and eventually memorable in the era of shortening attention spans?
Fireside Chat | [AI & Chatbot] How AI-powered MarTech Help Boost Sales & Revenue
– What aspects of autonomy would AI-powered tools bring to businesses in designing marketing strategies?
– The reliability of AI and how we maintain the human touch
Fireside Chat | [CDP] How We Utilised Customer Data Platforms to Engage Our Customers & Align Internal Teams
– How to increase data health and create a single source of truth to align internal teams?
– What is the role of CDP in engaging customer and streamlining customer journey
– How to leverage customer data and MarTech to create synergies for better marketing strategies across internal teams?
Fahad Najeeb
Head of Data Platforms & Engineering
Borko Kovacevic
Chief Operating & Marketing Officer
13:25 – 14:00
Keynote Presentation | [Video Marketing] Humanise Your Brand with Video
– Peer group research and statistics on the role of video
– Why video should be at the centre of your digital marketing strategy
– How you can tell your brand’s story with effective video marketing?
– How you can harness actionable data to advance your organisation’s growth and engagement strategies?
Fireside Chat | [Partnerships] Marketing & Technology, A Love – Hate Relationship?
– How to successfully partner with the IT function to optimise your MarTech Stack?
– How to overcome barriers and frictions between Marketing and Technology Teams?
Panel Discussion | [Future Trends] MarTech Stack in 2022: How to Capitalise Disruptive Technologies to Engage the Digital Customers of Tomorrow
– How to stay on top of changing customer needs and trends?
– Checklist to differentiate between disruptive technologies and fads for a winning MarTech Stack
– How to integrate technology into the heart of your business to effectively reach and natively serve the digital customer of tomorrow?
Rajiv Dingra [Lead Panelist]
Founder & CEO
Iris Chan
Head of Demand & ABM, APAC
Adrian M Odgers
CX Advisor
Abhishek Arora
Executive Director Digital Sales & Marketing Transformation & Head of Marketing Technology
The MarTech Summit Team has certainly kept busy this year with 6 Virtual Summits, 1 In-Person Summit, 5 Virtual Spotlights, 15 Virtual Roundtables & 1 In-Person Luncheon conducted. This session will quickly review the stats, key takeaways and lessons learnt during an eventful year.
Fireside Chat | [Customer Experience] Unifying Marketing, Commerce & Care to Deliver Infinite Powerful Experiences across the Customer Journey
– Putting empathy at the heart of CX by breaking down the silos between teams
– Amplifying the right brand experiences at every touchpoint through a data-driven approach
– Delivering personalised experiences at scale, speed and accuracy
Varun Sharma
Vice President, Asia Pacific & Japan
Anca Van Assendelft
Senior Director, Digital Customer Experience
13:25 - 14:00
Fireside Chat | [Digital Engagement] Revitalising Your Growth & Engagement in 2022
– Share the benefits of video marketing – exactly how much R can you expect out of your I?
– Dispel myths around video content creation, and share tips on how organisations can make the leap with video
– Address how best to market using video – to market the content or the platform?
Keynote Presentation | [MarTech] Winning in the Coming MarTech Era
– How to create winning Martech strategies that create Exponential Forever Profitable Growth
– The 5 problems & solutions of MarTech
– Best practices & case studies to keep your customers hooked
Rajesh Jain
Founder & Managing Director
14:45 - 15:20
Fireside Chat | [1st Party Data] Preparation for the Cookieless World
– How to get your MarTech Stack ready for the absence of the 3rd party cookies?
– What are the non-traditional ways of generating data at scale?
– How personalisation would be affected by cookie apocalypse and what brands can do today to stay ahead and overcome it?
Panel Discussion | [Cross-Channel Marketing] How We Engaged with Customers & Boosted Revenue from Effective Cross-Channel Marketing
– Creating marketing strategies that prioritise personalisation and human touch points
– Designing omni-channel customer journeys that are seamless O2O
Keynote Presentation | [Digital Experience] Re-Thinking Engagement in a Digital-First World
Speaker will share a new vision for engaging audiences across their buying journey, turning prospects into customers.
– Keys to creating engaging digital experiences
– Tips for personalising every digital experience
– How to turn audience engagement into data that converts
Mark Bornstein
Vice President, Marketing
16:40 - 16:45
Fireside Chat | [Storytelling] Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement in 2022
– How to storify a brand message?
– What makes a story great and authentic?
– How stories can be more engaging and eventually memorable in the era of shortening attention spans?
Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together.
We will be discussing the MarTech pain-points and what the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future ready are we?
Join us at the event, where we will cover digital revolution and MarTech innovation through topics of AI and data, digital content personalisation, customer experience design and strategy, digital transformation and engagement.
