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Navigating Virtually, Innovating Globally

#VirtualMarTech | 7 December 2023 | APAC Track | On-Demand

*On-Demand now available, scroll down to view the sessions*

On-Demand Playback

Click the button and enter the email you registered with to watch the On-Demand playback

14:45 - 15:20

Chairperson Opening & Fireside Chat | [Customer Analytics] Leveraging Work Management Platforms and MarTech Tools: Harness Customer Analytics for Marketing Success

– How to use / integrate various MarTech tools? How crucial are they in maintaining agility and productivity? What are the challenges and how to address them?
– What’s in your MarTech stack? Name your top 5 essentials and what each does for you. How to integrate different tools into a single dashboard or report?
– How does your company leverage AI to automate marketing tasks, analyse data patterns, and provide intelligent recommendations to streamline marketing efforts and maximise efficiency?
– How are is your company able to keep up with developments to ensure that your AI-assisted marketing deployments are done so ethically and in compliance with general global and local policies?

Patricia Mulles

Director & Global Head of Partnerships, She Loves Data

Neeraj Mishra

Digital Lead, Performance Marketing, Business Intelligence & Data Management, Vinda Group SEA

15:20 - 15:40

Fireside Chat | [Marketing Mix Modelling] How to Build Your Own MMM Models in Just 20 Minutes!

– Better data and technology platforms are helping to make Marketing Mix Modelling (MMM) simpler, faster and much more accessible.
– MMM SaaS modelling platforms are bringing MMM into the mainstream by lowering barriers to entry.
– This is an exciting time for any business wanting to get started with MMM.
– Join us as we build a simple ecommerce model in real time in just 20 mins.

Ashwin Sukumaran

Vice President, Client Engagement, Analytic Edge

Amit Patil

Vice President, Product Management, Analytic Edge

15:40 - 16:10

Fireside Chat | [Marketing Automation] How to Apply Marketing Automation to Marketing Strategies for Lead Generation, Nurturing, and Conversion?

– How can marketing automation platforms empower businesses to streamline lead generation processes, identify qualified leads, and optimise lead scoring mechanisms for enhanced sales readiness?
– What are the key components of an effective lead nurturing strategy through marketing automation, and how does your company contribute to enabling businesses to deliver targeted content at each stage of the buyer’s journey?
– Beyond lead nurturing, how can marketing automation support the conversion process and assist sales teams in closing deals? What are some success stories of companies that have realised significant growth through these strategies?

Lalit Mohan Velpula

Head of Customer Experience, Hilti Asia

Adrian M Odgers

Chief Commercial Officer (CCO), The Live Green Co

16:10 - 16:55

Panel Discussion | [Personalisation] Next-Level Customer Relationship Management: Personalisation in the Digital Era

– How can businesses effectively leverage customer data to deliver personalised experiences that resonate with individual preferences and behaviors?
– What are some successful examples of companies that have integrated their CRM efforts across various channels to provide a consistent and personalised experience to their customers?
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?
– What is the next phase of/future of personalisation/customer experience? How do companies connect with the customers in the micro-moments?

Citra Ramadhani

Head of Marketing Tech & Consumer Data, Nestlé Indonesia

Brajendra Yadav

Vice President, Omnichannel Strategy & Digital Innovation, Esprit

Anjali Kalia

Assistant Vice President, Digital Marketing, IHH Healthcare

16:55 - 17:30

Fireside Chat | [CRM] AI-Powered CRM: Revolutionising Customer Engagement and Retention

– How is AI transforming roles in CRM and Marketing Operations?
– As AI-powered chatbots become more prevalent in customer interactions, how do you view their impact on personalised customer engagement and retention strategies?
– How is the integration of predictive analytics reshaping CRM strategies for identifying high-value customers and delivering more personalised experiences, ultimately maximising Customer Lifetime Value (CLV)?
– In the context of AI-driven CRM, how can companies implement robust measures to address ethical concerns, mitigate potential biases in AI algorithms, and ensure the highest standards of customer data privacy, fostering fair, transparent, and secure customer interactions?

David Cyrus

Head of APAC Marketing, Staffbase

Farid Arkan

Performance Marketing Lead, PT Erajaya Swasembada Tbk.

17:30 - 18:15

Global Panel Discussion | [Digital Engagement] Revitalising Your Growth & Engagement in 2024

– What digital resource are you investing in for more growth and engagement in 2024?
– There are many myths around what is required for digital content creation. Do you have any tips on how organisations can make the leap and overcome common challenges?
– What KPIs are you setting to measure that progress / to track digital engagement?

Jasmine de Guzman

Director, International Marketing, Monsido

Tamara Schenk

Vice President, International Marketing, Kelly Services

Vera Wang

Head of E-commerce, SEA, TikTok

Meenakshi Shunmugham

Chief Marketing Officer, Wio Bank

Manmeet Malhi

Global Head of Acquisition Marketing, Cigna

HELLO WORLD

Welcome to the Global Virtual MarTech Exchange Summit APAC where industry thought leaders and pioneer service providers came together.

As an integral part of The Global MarTech Summit, the APAC track promised to uncover both challenges and success stories in the realm of MarTech, predictive analytics, marketing strategy, and upcoming trends specific to the APAC region.

Join us at the event, where we covered Digital Revolution and MarTech Innovation through topics on Marketing Analytics, AI & Email Marketing, Marketing Automation, CRM, Digital Engagement, and Personalization..
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Registration

Confirmed Speakers

Want to be featured? Request to speak in our February edition! Please contact Lin at lduan@themartechsummit.com for details.
Brajendra Yadav
Vice President, Omnichannel Strategy & Digital Innovation, Esprit
[Retail]
Citra Ramadhani
Head of Marketing Tech & Consumer Data, Nestlé Indonesia
[Food & Beverage Services]
David Cyrus
Head of APAC Marketing, Staffbase
[Software Development]
Lalit Mohan Velpula
Head of Customer Experience, Hilti Asia Pacific
[Construction]
Tamara Schenk
Vice President, International Marketing, Kelly Services
[Staffing & Recruitment]
Meenakshi Shunmugham
Chief Marketing Officer, Wio Bank
[Banking]
Vera Wang
Head of E-commerce, SEA, TikTok
[Entertainment Providers]
Anjali Kalia
Assistant Vice President, Digital Excellence, IHH Healthcare
[Hospitals & Health Care]
Farid Arkan
Performance Marketing Lead, PT Erajaya Swasembada Tbk.
[Retail]
Patricia Mulles
Director & Global Head of Partnerships, She Loves Data
[Non-profit Organisations]
Neeraj Mishra
Digital Lead, Performance Marketing, Business Intelligence & Data Management, Vinda Group SEA
[Manufacturing]
Manmeet Malhi
Former Head of Growth Marketing, ex-Cigna
[Insurance]
Ashwin Sukumaran
Vice President, Client Engagement, Analytic Edge
[Marketing Services]
Jasmine de Guzman
Director, International Marketing, Monsido powered by Acquia
[IT Services & IT Consulting]
Amit Patil
Vice President, Product Management, Analytic Edge
[Marketing Services]
Adrian M Odgers
Chief Commercial Officer (CCO), The Live Green Co
[Biotechnology Research]

On-Demand Playback

Click the button and enter the email you registered with to watch the On-Demand playback

14:45 - 15:20

Chairperson Opening & Fireside Chat | [Customer Analytics] Leveraging Work Management Platforms and MarTech Tools: Harness Customer Analytics for Marketing Success

– How to use / integrate various MarTech tools? How crucial are they in maintaining agility and productivity? What are the challenges and how to address them?
– What’s in your MarTech stack? Name your top 5 essentials and what each does for you. How to integrate different tools into a single dashboard or report?
– How does your company leverage AI to automate marketing tasks, analyse data patterns, and provide intelligent recommendations to streamline marketing efforts and maximise efficiency?
– How are is your company able to keep up with developments to ensure that your AI-assisted marketing deployments are done so ethically and in compliance with general global and local policies?

Patricia Mulles

Director & Global Head of Partnerships, She Loves Data

Neeraj Mishra

Digital Lead, Performance Marketing, Business Intelligence & Data Management, Vinda Group SEA

15:20 - 15:40

Fireside Chat | [Marketing Mix Modelling] How to Build Your Own MMM Models in Just 20 Minutes!

– Better data and technology platforms are helping to make Marketing Mix Modelling (MMM) simpler, faster and much more accessible.
– MMM SaaS modelling platforms are bringing MMM into the mainstream by lowering barriers to entry.
– This is an exciting time for any business wanting to get started with MMM.
– Join us as we build a simple ecommerce model in real time in just 20 mins.

Ashwin Sukumaran

Vice President, Client Engagement, Analytic Edge

Amit Patil

Vice President, Product Management, Analytic Edge

15:40 - 16:10

Fireside Chat | [Marketing Automation] How to Apply Marketing Automation to Marketing Strategies for Lead Generation, Nurturing, and Conversion?

– How can marketing automation platforms empower businesses to streamline lead generation processes, identify qualified leads, and optimise lead scoring mechanisms for enhanced sales readiness?
– What are the key components of an effective lead nurturing strategy through marketing automation, and how does your company contribute to enabling businesses to deliver targeted content at each stage of the buyer’s journey?
– Beyond lead nurturing, how can marketing automation support the conversion process and assist sales teams in closing deals? What are some success stories of companies that have realised significant growth through these strategies?

Lalit Mohan Velpula

Head of Customer Experience, Hilti Asia

Adrian M Odgers

Chief Commercial Officer (CCO), The Live Green Co

16:10 - 16:55

Panel Discussion | [Personalisation] Next-Level Customer Relationship Management: Personalisation in the Digital Era

– How can businesses effectively leverage customer data to deliver personalised experiences that resonate with individual preferences and behaviors?
– What are some successful examples of companies that have integrated their CRM efforts across various channels to provide a consistent and personalised experience to their customers?
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?
– What is the next phase of/future of personalisation/customer experience? How do companies connect with the customers in the micro-moments?

Citra Ramadhani

Head of Marketing Tech & Consumer Data, Nestlé Indonesia

Brajendra Yadav

Vice President, Omnichannel Strategy & Digital Innovation, Esprit

Anjali Kalia

Assistant Vice President, Digital Marketing, IHH Healthcare

16:55 - 17:30

Fireside Chat | [CRM] AI-Powered CRM: Revolutionising Customer Engagement and Retention

– How is AI transforming roles in CRM and Marketing Operations?
– As AI-powered chatbots become more prevalent in customer interactions, how do you view their impact on personalised customer engagement and retention strategies?
– How is the integration of predictive analytics reshaping CRM strategies for identifying high-value customers and delivering more personalised experiences, ultimately maximising Customer Lifetime Value (CLV)?
– In the context of AI-driven CRM, how can companies implement robust measures to address ethical concerns, mitigate potential biases in AI algorithms, and ensure the highest standards of customer data privacy, fostering fair, transparent, and secure customer interactions?

David Cyrus

Head of APAC Marketing, Staffbase

Farid Arkan

Performance Marketing Lead, PT Erajaya Swasembada Tbk.

17:30 - 18:15

Global Panel Discussion | [Digital Engagement] Revitalising Your Growth & Engagement in 2024

– What digital resource are you investing in for more growth and engagement in 2024?
– There are many myths around what is required for digital content creation. Do you have any tips on how organisations can make the leap and overcome common challenges?
– What KPIs are you setting to measure that progress / to track digital engagement?

Jasmine de Guzman

Director, International Marketing, Monsido

Tamara Schenk

Vice President, International Marketing, Kelly Services

Vera Wang

Head of E-commerce, SEA, TikTok

Meenakshi Shunmugham

Chief Marketing Officer, Wio Bank

Manmeet Malhi

Global Head of Acquisition Marketing, Cigna

What's Different

Top Level Speakers

We only invite senior management level speakers from a selected range of industries and backgrounds

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Live Streaming & Live Interaction

All our sessions are in real-time, allowing you to interact directly with the speakers via live Q&As & polls

Supporting Sponsors

Who's Attended