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#VirtualMarTech | 7 December 2023 | EMEA Track | On-Demand

*On-Demand now available, scroll down to view the sessions*

On-Demand Playback

Click the above banner for the current live session, please refresh the page to see the latest session

09:25 - 10:15

Chairperson Opening & Global Panel Discussion | [Digital Engagement] Revitalising Your Growth & Engagement in 2024

– What digital resource are you investing in for more growth and engagement in 2024?
– There are many myths around what is required for digital content creation. Do you have any tips on how organisations can make the leap and overcome common challenges?
– What KPIs are you setting to measure that progress / to track digital engagement?

Jasmine de Guzman

Director, International Marketing, Monsido
[Moderator]

Manmeet Malhi

Global Head of Acquisition Marketing, Cigna International

Meenakshi Shunmugham

Chief Marketing Officer, Wio Bank

Tamara Schenk

Vice President, International Marketing, Kelly Services

Vera Wang

Head of E-commerce, SEA, TikTok

10:15 - 10:40

Fireside Chat | [Marketing Automation] How Marketing Automation Contribute to Creating Seamless and Customer-Centric Experiences across Various Touchpoints?

– Why is marketing automation important?
– How do you leverage marketing automation? What role does data-driven segmentation and targeting play in tailoring marketing messages through automation?
– How can marketing automation strategies drive customer retention, reduce churn, and enhance overall customer lifetime value?

Adrian Gray

Head of Marketing Automation, Wolt

Faithful Adia

Marketing Automation Lead, HelloFresh

10:40 - 11:05

Fireside Chat | [Marketing Mix Modelling] How to Build Your Own MMM Models in Just 20 Minutes!

– Better data and technology platforms are helping to make Marketing Mix Modelling (MMM) simpler, faster and much more accessible.
– MMM SaaS modelling platforms are bringing MMM into the mainstream by lowering barriers to entry.
– This is an exciting time for any business wanting to get started with MMM.
– Join us as we build a simple ecommerce model in real time in just 20 mins.

Stephen Lane

Managing Director, UK, Analytic Edge

Sebastien Jeanneret

Chief Marketing Officer, Analytic Edge

11:05 - 11:35

Fireside Chat | [Marketing Analytics] How to Use Predictive Analytics to Anticipating Customer Behaviour for Strategic Engagement?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– How predictive analytics can be / will be integrated into loyalty programmes, retention strategies, and long-term CRM?
– Which MarTech solutions have you been using / are you going to use for building effective predictive models?

Rick Mans

Sub Chapter Lead Customer Experience & Solution Delivery, Roche

Inês Dantas Coelho

Head of Digital B2C Channel, CTT – Correios de Portugal

Hélio Henriques

Digital Director, ALDI Portugal
[Moderator]

11:35 - 11:55

Keynote Presentation | [Sales Enablement, AI Powered] What’s The Point of All That Content If No One Uses It?

Content is pivotal in modern B2B sales, guiding buyers through their journey. Surprisingly, 80% of the content painstakingly crafted by marketers isn’t even utilised by B2B sellers. How can technology help to ensure their material resonates with both sellers and buyers? And what does AI have to add?

– Optimising content strategy with data insights
– Ensuring relevant content reaches the right audience, timely and personalised
– Aligning the GTM team for quicker market entry and compelling storytelling
– Use cases for AI powered sales enablement

Kerstin Stengel

Head of Marketing, CEMEA, Seismic

11:55 - 12:25

Fireside Chat | [Email Marketing] How to Craft Compelling Email Copy that Captures Attention and Drives Action

– What are the most effective email marketing strategy?
– What are the key elements of a persuasive email subject line & content, and how can AI assist in generating them?
– Examples of brands that have excelled in email copywriting, resulting in improved open and click-through rates.

Matthew Day

Head of Creative & Digital Marketing Hub, Marsh

Roxanne Norman

Head of Digital Marketing, Food Lover’s Market
[Moderator]

12:25 - 12:45

Keynote Presentation | [SEO Optimisation] Setup to Scale: Common SEO Challenges and How to Overcome Them

– Acquire proven tactics to obtain executive sponsorship and budget for SEO initiatives.
– Strategically prioritise SEO efforts amidst competing demands to demonstrate alignment with business goals.
– Harness SEO tools and data to extract strategic insights that inform high-impact optimisation strategies.
– Obtain actionable solutions to proactively conquer critical SEO obstacles.
– Fully capitalise on SEO to drive measurable growth in organic visibility and traffic.

Dewey Lovett

Senior Enablement Manager, Conductor

12:45 - 13:30

Panel Discussion | [Personalisation] From Segmentation to True Personalisation: Strategies for Delivering Individualised Experiences at Scale with Automation

– What is a “true personalisation”? Why is it important?
– How personalisation has evolved beyond simple segmentation to tackle customer’s unique preferences, behaviours, and context.
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?

Deepali Raste

Program Manager & Lead Consultant, Group Commercial Analytics, Dyson

Karan Premi

Group Head of Marketing Technology, New Statesman Media Group

George Cairns

Head of Product: Personalisation, Lloyds Banking Group

Arun Rawat

Product Marketing Lead, Zalando
[Moderator]

HELLO WORLD

Welcome to the Global Virtual MarTech Exchange Summit EMEA where industry thought leaders and pioneer service providers came together.

As an integral part of The Global Virtual MarTech Summit, the EMEA track promised to uncover both challenges and success stories in the realm of MarTech, predictive analytics, marketing strategy, and upcoming trends specific to the EMEA region.

Join us at the event, where we covered Digital Revolution and MarTech Innovation through topics on Marketing Analytics, AI & Email Marketing, SEO Optimization, Marketing Automation, Marketing Mix Modeling, Digital Engagement, and Personalisation. .
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Registration

Previous Speakers

Want to be featured? Request to speak in our February edition! Please contact Lin at lduan@themartechsummit.com for details.
Menno Van Der Eijk
Director, Marketing, Amplifon
[Retail]
Jessica Hall
Director, Marketing, IDEO
[Design Services]
Ammar Basit
Global Marketing Effectiveness Analytics Lead, Haleon
[Consumer Services]
Sinem Soydar
Global Head of Digital & Social Media Strategy, Shell
[Oil & Gas]
Heather Hurd
Chief Marketing Officer, Dusk Marketing
[Marketing Agency]
Sita Kalluri
Director, Marketing Optimization, Fitch Ratings
[Financial Services]
Adrian Coxon
Chief Marketing Officer, Exante
[Financial Services]
Meg Lowe
Head of Marketing Technology, NatWest
[Financial Services]
George Yaryura
Senior Vice President Marketing, Mashreq
[Banking]
Roche Vandenberghe
Chief Marketing & Digital Business Officer, FWD Life Insurance, Philippines
[Insurance]
Thomas Tauchner
Co-Founder & CEO, JENTIS
[IT Services & IT Consulting]
Navi Azaria
Chief Revenue Officer (CRO), Kaltura
[IT Services & IT Consulting]
Deane Barker
Global Director of Content Management, Optimizely
[Software Development]
Vasilios Sarakiniotis
Global Performance Marketing, JDE Peet's
[Food & Beverage Services]
Chris Gold
Former Director, Acquisition Marketing, American Express
[Financial Services]

On-Demand Playback

Click the above banner for the current live session, please refresh the page to see the latest session

09:25 - 10:15

Chairperson Opening & Global Panel Discussion | [Digital Engagement] Revitalising Your Growth & Engagement in 2024

– What digital resource are you investing in for more growth and engagement in 2024?
– There are many myths around what is required for digital content creation. Do you have any tips on how organisations can make the leap and overcome common challenges?
– What KPIs are you setting to measure that progress / to track digital engagement?

Jasmine de Guzman

Director, International Marketing, Monsido
[Moderator]

Manmeet Malhi

Global Head of Acquisition Marketing, Cigna International

Meenakshi Shunmugham

Chief Marketing Officer, Wio Bank

Tamara Schenk

Vice President, International Marketing, Kelly Services

Vera Wang

Head of E-commerce, SEA, TikTok

10:15 - 10:40

Fireside Chat | [Marketing Automation] How Marketing Automation Contribute to Creating Seamless and Customer-Centric Experiences across Various Touchpoints?

– Why is marketing automation important?
– How do you leverage marketing automation? What role does data-driven segmentation and targeting play in tailoring marketing messages through automation?
– How can marketing automation strategies drive customer retention, reduce churn, and enhance overall customer lifetime value?

Adrian Gray

Head of Marketing Automation, Wolt

Faithful Adia

Marketing Automation Lead, HelloFresh

10:40 - 11:05

Fireside Chat | [Marketing Mix Modelling] How to Build Your Own MMM Models in Just 20 Minutes!

– Better data and technology platforms are helping to make Marketing Mix Modelling (MMM) simpler, faster and much more accessible.
– MMM SaaS modelling platforms are bringing MMM into the mainstream by lowering barriers to entry.
– This is an exciting time for any business wanting to get started with MMM.
– Join us as we build a simple ecommerce model in real time in just 20 mins.

Stephen Lane

Managing Director, UK, Analytic Edge

Sebastien Jeanneret

Chief Marketing Officer, Analytic Edge

11:05 - 11:35

Fireside Chat | [Marketing Analytics] How to Use Predictive Analytics to Anticipating Customer Behaviour for Strategic Engagement?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– How predictive analytics can be / will be integrated into loyalty programmes, retention strategies, and long-term CRM?
– Which MarTech solutions have you been using / are you going to use for building effective predictive models?

Rick Mans

Sub Chapter Lead Customer Experience & Solution Delivery, Roche

Inês Dantas Coelho

Head of Digital B2C Channel, CTT – Correios de Portugal

Hélio Henriques

Digital Director, ALDI Portugal
[Moderator]

11:35 - 11:55

Keynote Presentation | [Sales Enablement, AI Powered] What’s The Point of All That Content If No One Uses It?

Content is pivotal in modern B2B sales, guiding buyers through their journey. Surprisingly, 80% of the content painstakingly crafted by marketers isn’t even utilised by B2B sellers. How can technology help to ensure their material resonates with both sellers and buyers? And what does AI have to add?

– Optimising content strategy with data insights
– Ensuring relevant content reaches the right audience, timely and personalised
– Aligning the GTM team for quicker market entry and compelling storytelling
– Use cases for AI powered sales enablement

Kerstin Stengel

Head of Marketing, CEMEA, Seismic

11:55 - 12:25

Fireside Chat | [Email Marketing] How to Craft Compelling Email Copy that Captures Attention and Drives Action

– What are the most effective email marketing strategy?
– What are the key elements of a persuasive email subject line & content, and how can AI assist in generating them?
– Examples of brands that have excelled in email copywriting, resulting in improved open and click-through rates.

Matthew Day

Head of Creative & Digital Marketing Hub, Marsh

Roxanne Norman

Head of Digital Marketing, Food Lover’s Market
[Moderator]

12:25 - 12:45

Keynote Presentation | [SEO Optimisation] Setup to Scale: Common SEO Challenges and How to Overcome Them

– Acquire proven tactics to obtain executive sponsorship and budget for SEO initiatives.
– Strategically prioritise SEO efforts amidst competing demands to demonstrate alignment with business goals.
– Harness SEO tools and data to extract strategic insights that inform high-impact optimisation strategies.
– Obtain actionable solutions to proactively conquer critical SEO obstacles.
– Fully capitalise on SEO to drive measurable growth in organic visibility and traffic.

Dewey Lovett

Senior Enablement Manager, Conductor

12:45 - 13:30

Panel Discussion | [Personalisation] From Segmentation to True Personalisation: Strategies for Delivering Individualised Experiences at Scale with Automation

– What is a “true personalisation”? Why is it important?
– How personalisation has evolved beyond simple segmentation to tackle customer’s unique preferences, behaviours, and context.
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?

Deepali Raste

Program Manager & Lead Consultant, Group Commercial Analytics, Dyson

Karan Premi

Group Head of Marketing Technology, New Statesman Media Group