Chairperson Opening & Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building
– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies
Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience
– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points
Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI
– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI
Panel Discussion | Full Funnel Engagement in a Privacy Centric World
– Evolving Martech landscape with the recent changes in data privacy and understanding its impact on customer engagement
– How to acquire, engage and retain customers to accommodate these changes and drive connected customer experiences
Panel Discussion | Managing Customer Experience with New Technologies
– Evolving technologies and their impact on consumer behaviour and business strategies to manage Customer Experience
– The use of new technologies to overcome obstacles created by the current dynamics of Customer Experience
Panel Discussion | Leveraging Multi-Types of Content
– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels
Panel Discussion | Utilising Social Media to promote Brand Affinity: Partnering with Customers as Brand Influencers
– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create community stickiness and loyalty
Salman Hossain
Vice President, Head of Innovation
Ploychompoo Panroongrote
Head of Brand & Digital Marketing
Varit Henry Kobutra
SVP Head of Digital Business Innovation (Thailand)
Chairperson Opening & Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building
– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies
Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience
– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points
Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI
– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI
Panel Discussion | Full Funnel Engagement in a Privacy Centric World
– Evolving Martech landscape with the recent changes in data privacy and understanding its impact on customer engagement
– How to acquire, engage and retain customers to accommodate these changes and drive connected customer experiences
Panel Discussion | Managing Customer Experience with New Technologies
– Evolving technologies and their impact on consumer behaviour and business strategies to manage Customer Experience
– The use of new technologies to overcome obstacles created by the current dynamics of Customer Experience
Panel Discussion | Leveraging Multi-Types of Content
– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels
Panel Discussion | Utilising Social Media to promote Brand Affinity: Partnering with Customers as Brand Influencers
– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create community stickiness and loyalty
Salman Hossain
Vice President, Head of Innovation
Ploychompoo Panroongrote
Head of Brand & Digital Marketing
Varit Henry Kobutra
SVP Head of Digital Business Innovation (Thailand)
Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs delivered through a mixture live fireside chats, panel discussions, and expert talks
This 2-day summit with a focus on B2C & B2B two tracks and will cover cutting-edge topics including Cookieless, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more.
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This summit is designed for professionals working in functions such as:
Marketing & Technology | Digital Experience | Customer Experience (CX) & Engagement | Brand Loyalty & Retention | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | Innovation | CRM | Automation | Digital Transformation & Growth | Information Technology | SEO & SEM | AI | Automation | Social Media Marketing | Hyper-Personalisation | Omnichannel Experiences | Disruptive Technology | Data Insights | Content Strategy
สวัสดี THAILAND
Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs. Marketers across the region are all welcomed to this Thailand focused event!
We are living through extraordinary times as we simultaneously experience a global pandemic and digital revolution that present both challenges and opportunities. The MarTech industry has undoubtedly undergone transformation with advancements such as AI, Machine Learning, CDP, Automation, and Data Analytics. Yet implementing these emerging technologies in an uncertain climate requires knowledge, flexibility, and strategic intent.
Join us at this virtual summit where you’ll learn:
1. What are the relevant technologies, trends & strategies that are benefiting the industry and have a track record of generating revenue?
2. What are the top considerations to keep in mind when introducing new technologies and planning your MarTech roadmap?
3. How are market-leading companies working on key topics like digital transformation, customer experience, personalisation, and brand affinity amid a rapidly-changing environment?
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We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.
Chairperson Opening & Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building
– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies
Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience
– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points
Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI
– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI
Panel Discussion | Full Funnel Engagement in a Privacy Centric World
– Evolving Martech landscape with the recent changes in data privacy and understanding its impact on customer engagement
– How to acquire, engage and retain customers to accommodate these changes and drive connected customer experiences
Panel Discussion | Managing Customer Experience with New Technologies
– Evolving technologies and their impact on consumer behaviour and business strategies to manage Customer Experience
– The use of new technologies to overcome obstacles created by the current dynamics of Customer Experience
Panel Discussion | Leveraging Multi-Types of Content
– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels
Panel Discussion | Utilising Social Media to promote Brand Affinity: Partnering with Customers as Brand Influencers
– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create community stickiness and loyalty
Salman Hossain
Vice President, Head of Innovation
Ploychompoo Panroongrote
Head of Brand & Digital Marketing
Varit Henry Kobutra
SVP Head of Digital Business Innovation (Thailand)
Chairperson Opening & Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building
– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies
Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience
– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points
Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI
– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI
Panel Discussion | Full Funnel Engagement in a Privacy Centric World
– Evolving Martech landscape with the recent changes in data privacy and understanding its impact on customer engagement
– How to acquire, engage and retain customers to accommodate these changes and drive connected customer experiences
Panel Discussion | Managing Customer Experience with New Technologies
– Evolving technologies and their impact on consumer behaviour and business strategies to manage Customer Experience
– The use of new technologies to overcome obstacles created by the current dynamics of Customer Experience
Panel Discussion | Leveraging Multi-Types of Content
– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels
Panel Discussion | Utilising Social Media to promote Brand Affinity: Partnering with Customers as Brand Influencers
– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create community stickiness and loyalty
Salman Hossain
Vice President, Head of Innovation
Ploychompoo Panroongrote
Head of Brand & Digital Marketing
Varit Henry Kobutra
SVP Head of Digital Business Innovation (Thailand)
