As the global workforce has gone largely digital, so have the jobs of marketers and event organizers. In-person events are still largely on hold and their staying power remains unclear. While the future is uncertain, the shift to a digital mindset and with it, a digital toolset, is very clear. Whatever the new normal will be, it won’t be anything like our pre-2020 expectations.
To support you in strategizing and navigating around these challenges, we surveyed marketers and event organizers about how they’ve approached events since the pandemic, and what their plans are for 2022. We also spoke to attendees to understand their experience of virtual and hybrid events so far, and to gauge their expectations for the future.
Grab your free copy of The State of Virtual Events 2022 below to get key trends, insights, and recommendations to maximize ROI from your events and marketing strategy.
