Driving Change in Localised Marketing Strategies
Bangkok | 19 & 20 October 2022 | In-Person | English Speaking | #TheMarTechSummit
Avani+ Riverside Bangkok Hotel
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In-Summit Roundtables
Why Attend
Thailand is one of the largest economies in Southeast Asia and the capital, Bangkok, is full of opportunities and developments.
In the agenda we will discuss the status and development of marketing technology used by different companies, both local and global with a strong Thai base. This variety of perspectives on globalisation and localisation tactics will give a comprehensive view of the trends and strategies in place. In addition, the summit is guaranteed to be attended by 85% of senior leadership positions, ensuring you will learn and network with CMOs, Heads, Directors and more.
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This summit is designed for Senior-Level executives in functions such as:
Marketing & Technology | Customer Experience (CX) & Engagement | Brand Loyalty & Retention | Data Privacy | E-commerce Marketing | Digital Strategy | OmniChannel | Innovation | Social Media | Content Strategy & Storytelling | CRM | O2O Commerce | Automation | Digital Transformation & Growth | Digital Experience | Full-funnel Marketing
Confirmed Speakers
Interested in speaking at The MarTech Summit? Please contact Lin at lduan@themartechsummit.com for details.
Kasit Hoonpongsimanon
Team Lead - Personalized Content Engagement & Experience, TTB Bank
[Banking]
Simon Hague
General Manager - Foodservice Chains, Southeast Asia, Kerry
[Food & Beverage Solutions]
Athikom Kanchanavibhu
Vice President, Business Transformation, Zuellig Pharma
[Pharmaceuticals]
Boonthida Ratanavilaikul
Marketing Manager, Local Market Development, Thailand & Indonesia, FedEx Express Thailand
[Package/Freight Delivery]
KK Chong
Head of Marketing Communications & Sustainable Development, Delta Electronics (Thailand) PCL.
[Industrial Solutions]
What's Different?
80:20 RATIO INDUSTRY PARTICIPANTS
Guaranteed 80:20 ratio of end-user participants gives you the perfectly balanced crowd to learn from & network with.
IN-SUMMIT ROUNDTABLES
2 Roundtable sessions for a more intimate setting of discussion and facilitated networking
NETWORKING
Breaks throughout the 2 days with buffet lunch and an evening drinks reception, maximising your networking experience
LIMITED SOLUTION PROVIDER SLOTS
Less than 20% of the speaking slots are offered to TOP services providers to give cutting edge insights & solutions.
Topics
Although we have general themes, each summit agenda is entirely different from one another, both in sessions and speakers.
Data-Driven Marketing
01. Data-Driven e-Commerce Strategy
02. Customer Data Optimisation
03. Data Contextualisation
04. Measuring Marketing ROI
05. Account-Based Marketing
06. Personalisation
Customer Experience & Engagement
01. Visual Engagement
02. Customer Centric Strategy
03. Loyalty & Retention
04. Omni-Channel Content Marketing
05. Digital Experiences
06. Digital Storytelling
Emerging Marketing Technologies
01. Location-Based Experience
02. Influencer Marketing Tools
03. Marketing Automation
04. Leveraging Multi-Types of Content
05. Impact of 5G, AI & IoT
06. Capitalise on Disruptive Technologies
Digital Transformation
01. The Role of Marketing Leaders
02. New Partnerships
03. Digital Transformation & Internal Alignment
04. AI in Marketing
05. Digital Sustainability
06. The Impact of Data Mining/Mapping
Sponsor Video
Charities We Support
Venue
Grand Riverside Ballroom
Avani+ Riverside Bangkok Hotel
257 Charoen Nakhon Rd, Samre, Thon Buri, Bangkok 10600, Thailand
Buffet Lunch at: Skyline Restaurant of Avani+ Riverside Bangkok Hotel
Evening Networking Drinks at: SEEN Restaurant & Bar of Avani+ Riverside Bangkok Hotel
How to get to the summit:
Please take the elevators up to the 10th floor where you will find the summit located in the Grand Riverside Ballroom. Our team will be there to welcome you by the registration desk.
Who's Attending
