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Driving Change in Localised Marketing Strategies

Berlin | In Person | 22 March 2023 | English Speaking | #TheMarTechSummit
Contact mlin@themartechsummit.com to find out about the next summit

Hours of Networking
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Speakers
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Senior Level Attendees
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Intensive Day
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Why Attend

We are bringing the renowned MarTech Summit series to Germany with this event taking place in the country’s capital, Berlin. In this English language agenda we will discuss the status and development of marketing technology used by different companies, both local and global with a strong European base. This variety of perspectives on globalisation and localisation tactics will give a comprehensive view of the trends and strategies in place. In addition, the summit is guaranteed to be attended by 85% of senior leadership positions, ensuring you will learn and network with CMOs, Heads, Directors and more.

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This summit is designed for senior level executives in functions such as:
Marketing & Technology | Brand Loyalty & Retention | Data Privacy | E-commerce Marketing | Digital Strategy | Customer Experience (CX) & Engagement | OmniChannel | Innovation | Social Media | Content Strategy & Storytelling | CRM | Customer Data Platforms | Digital Asset Management | Automation | Digital Transformation & Growth | Digital Experience | Customer Journey Marketing | Full-funnel Marketing

Previous Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details

Liz Fendt
Global Chief Marketing Officer, TÜV SÜD
[International Trade & Development]
Ayse Gulnur Velicangil
Senior Product Manager, MarTech & Product Analytics, N26
[Financial Services]
Thomas Schollmeyer
Vice President, Customer Retention, HomeToGo
[Accommodation]
MarTech Summit Attendee
Bent Böer
Head of MarTech / AdTech, PepsiCo Europe
[Food & Beverage Services]
Sébastien Henrotay
Head of Marketing Technology (DACH), Danone
[Food & Beverage Manufacturing]
Ruslan Arzumanian
Head of Paid Social Europe, Wayfair
[Retail]
Jad Halawi
Product Manager of Marketing Tech, Delivery Hero
[Technology, Information & Internet]
Steffen Vogel
Head of Digital Marketing Transformation, Unternehmensgruppe Theo Müller
[Food & Beverage Manufacturing]

​What's Different?

IN PERSON NETWORKING

Breaks throughout the day and an evening drinks reception, maximising your F2F networking experience.

80:20 RATIO INDUSTRY PARTICIPANTS

Guaranteed 80:20 ratio of end-user participants gives you the perfectly balanced crowd to learn from & network with.

LIMITED SOLUTION PROVIDER SLOTS

To ensure the quality of content, only 20% of the speaking slots are accommodated by carefully selected top services providers to give cutting edge insights.

VARIETY OF SESSIONS

The summit will feature a range of engaging formats including Keynote Presentations, Fireside Chats & Panel Discussions all in English language.

Topics

Although we have general themes, each summit agenda is entirely different from another, both in regards to sessions and speakers.

Emerging Marketing Technologies

01. Cookieless Future
02. Privacy-First
03. Full-funnel ROI
04. ChatGPT
05. Digital Transformation
06. Web 3.0 & Metaverse
07. Artificial Intelligence
08. Marketing Mix Optimisation

Data-Driven Marketing

01. Marketing Automation
02. First-Party Data
03. CDP and Personalisation
04. Data Mining Strategy
05. Data Privacy and Security
06. Customer Data Analytics
07. Big Data

Content & Creative Marketing

01. Multi-Types of Content
02. Omnichannel Marketing
03. Cross-Channels Attribution
04. Product-Led Growth Approach
05. Brand Storytelling
06. Social Listening
07. Social Media Marketing
08. Digital Asset Management

Digital Transformation

01. The Role of Marketing Leaders
02. New Partnerships
03. Digital Transformation & Internal Alignment
04. AI in Marketing
05. Digital Sustainability
06. The Impact of Data Mining/Mapping
07. Marketing Ecosystem
08. Sustainable Marketing

Previous Sponsors

Sponsor Video

Charities We Support

Who Attended

Venue

Park Inn by Radisson Berlin Alexanderplatz – Level 3
Address: Alexanderpl. 7, 10178 Berlin, Germany

Once you enter the hotel on ground floor head to the glass elevator behind the Concierge – come to level 3. Alternatively use the stairs on the other side to the concierge to come up to level 3.

Previous Edition

End User Participants
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Management Level Attendees
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Regional & International Brands
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Live In Person Sessions
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