Conceptualising the Future of MarTech

#VirtualMarTech | EUROPE TRACK | Livestream | 22 February 2023

*Running time: 10am – 3pm GMT*

Agenda Overview

Subject to change

10:00 - 10:50

Chairperson Opening & 'Global' Panel Discussion | [CDP] How to Holistically Analyse 1st Party Data Gathered From Different Touch-points to Create a Winning Data Strategy

– Learn from the successful use cases of implementing real-time CDP
– How to create value of your “owned” first-party data collected from different channels & build a trust-based data asset to adapt to the cookiesless future
– Increase customer lifetime value

10:50 - 11:10

Keynote Presentation | [Marketing Mix Optimisation] Modelling Your Brand’s Future: What’s in Today’s Marketing Mix Optimisation

– The continuous development of the Marketing Mix Model to reach full-funnel marketing and boost ROI
– How to maximise returns on your marketing expenditures by putting the most effective advertising and targeted campaigns across various channels

11:10 - 11:55

Panel Discussion | [MarTech Stack] Maximising Growth Through Stronger MarTech & Business Strategy Alignment

– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross functional collaboration
– How to ensure internal engagement to support MarTech objectives

11:55 - 12:40

Panel Discussion | [Personalisation] How Cross-Channels Personalised Touches Enhance the Customer Journey & Drive ROI

– What technologies help to create a personalised experience for customers from offline to online
– How personalised marketing initiatives across multiple channels drive ROI & improve brand loyalty

12:40 - 13:25

Fireside Chat | [Right Housing] Finding the Right Way: Partner-led, Hybrid, or Fully In-House to Build your Customer Experience Strategy

– Best practices for engaging audiences with digital experiences
– How to leverage digital engagement to drive pipeline and revenue?

13:25 - 14:10

Panel Discussion | [Agile Roadmapping] De-Risking Your Talent Strategy in MarTech

– Developing a talent strategy that meets the organisations specific needs and beats the “war on talent”
– Creating a flexible, hybrid-friendly system that you can easily bring in professionals or transition team members for specific projects as needed

14:10 - 14:55

Panel Discussion | [Content Management System] How Cloud has Revolutionised CMS

– What are the benefits of cloud hosted CMS platforms versus on premise/server?
– How we reduced downtime, technical debt and boosted resilience using Cloud based CMS

14:55 - 15:30

Fireside Chat | [Content Marketing] How to Leverage Multi-Types of Contents across Channels to Curate Customer Journeys

– Building up user habits in different platforms to connect your brand content to customers
– Added importance of personalised content across channels to engage customers

15:30 - 16:15

Panel Discussion | [Customer Data] How Data Generate Insights to Align your Brand with Customers Values

– Use cases of learning from data insights to align brand strategy to shape customer journeys
– How data relates to customer satisfaction

HELLO WORLD

We are back with our first Global Virtual offering of 2023 covering both the EMEA & APAC regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from CDPs to cookies, & content focusing on the challenges around MarTech. You will hear practical tips on how to execute transformation – how to go from vision to day one launch – step by step. We will be covering the on-point and high priority topics in many marketing functions for a 12-24 month roadmap – providing real practical solutions to problems faced every day.

The 2023 Global Virtual MarTech one-day Summit will feature insights on data and consumer & digital experience from top industry talents. 35+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right-housing, full funnel marketing, growth through stronger MarTech & business strategy alignment, marketing mix optimisation & much more.
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Previous Speakers

Interested in speaking at our next summit? Please contact Lin at lduan@themartechsummit.com for details.
Principal Customer Success Manager, BlueConic
[Software Development]
Global Chief Marketing Officer, TÜV SÜD
[International Trade and Development]
Global Marketing Leader, Schneider Electric
[Appliances, Electrical & Electronics Manufacturing]

Agenda Overview

Subject to change

10:00 - 10:50

Chairperson Opening & 'Global' Panel Discussion | [CDP] How to Holistically Analyse 1st Party Data Gathered From Different Touch-points to Create a Winning Data Strategy

– Learn from the successful use cases of implementing real-time CDP
– How to create value of your “owned” first-party data collected from different channels & build a trust-based data asset to adapt to the cookiesless future
– Increase customer lifetime value

10:50 - 11:10

Keynote Presentation | [Marketing Mix Optimisation] Modelling Your Brand’s Future: What’s in Today’s Marketing Mix Optimisation

– The continuous development of the Marketing Mix Model to reach full-funnel marketing and boost ROI
– How to maximise returns on your marketing expenditures by putting the most effective advertising and targeted campaigns across various channels

11:10 - 11:55

Panel Discussion | [MarTech Stack] Maximising Growth Through Stronger MarTech & Business Strategy Alignment

– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross functional collaboration
– How to ensure internal engagement to support MarTech objectives

11:55 - 12:40

Panel Discussion | [Personalisation] How Cross-Channels Personalised Touches Enhance the Customer Journey & Drive ROI

– What technologies help to create a personalised experience for customers from offline to online
– How personalised marketing initiatives across multiple channels drive ROI & improve brand loyalty

12:40 - 13:25

Fireside Chat | [Right Housing] Finding the Right Way: Partner-led, Hybrid, or Fully In-House to Build your Customer Experience Strategy

– Best practices for engaging audiences with digital experiences
– How to leverage digital engagement to drive pipeline and revenue?

13:25 - 14:10

Panel Discussion | [Agile Roadmapping] De-Risking Your Talent Strategy in MarTech

– Developing a talent strategy that meets the organisations specific needs and beats the “war on talent”
– Creating a flexible, hybrid-friendly system that you can easily bring in professionals or transition team members for specific projects as needed

14:10 - 14:55

Panel Discussion | [Content Management System] How Cloud has Revolutionised CMS

– What are the benefits of cloud hosted CMS platforms versus on premise/server?
– How we reduced downtime, technical debt and boosted resilience using Cloud based CMS

14:55 - 15:30

Fireside Chat | [Content Marketing] How to Leverage Multi-Types of Contents across Channels to Curate Customer Journeys

– Building up user habits in different platforms to connect your brand content to customers
– Added importance of personalised content across channels to engage customers

15:30 - 16:15

Panel Discussion | [Customer Data] How Data Generate Insights to Align your Brand with Customers Values

– Use cases of learning from data insights to align brand strategy to shape customer journeys
– How data relates to customer satisfaction

What's Different

Live Streaming

All of our sessions are in real-time, allowing you to join in with speaker Q&As, live polling & connect with the rest of the MarTech loving audience

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Multi-Tracks

Two regions, one day, covering APAC & Europe

Previous Sponsors

HELLO WORLD

We are back with our first Global Virtual offering of 2023 covering both the EMEA & APAC regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from CDPs to cookies, & content focusing on the challenges around MarTech. You will hear practical tips on how to execute transformation – how to go from vision to day one launch – step by step. We will be covering the on-point and high priority topics in many marketing functions for a 12-24 month roadmap – providing real practical solutions to problems faced every day.

The 2023 Global Virtual MarTech one-day Summit will feature insights on data and consumer & digital experience from top industry talents. 35+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right-housing, full funnel marketing, growth through stronger MarTech & business strategy alignment, marketing mix optimisation & much more.
0 %
Seniority
0 +
Attendees
0
Global Tracks

Registration

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