Pioneering Marketing & Technology to Defy the New Normal
Hong Kong | 13 October 2022 | In-Person | #TheMarTechSummit
Sheraton Hong Kong Hotel & Towers
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Networking Hours
Why Attend
We have been waiting a long time for an in-person networking session in Hong Kong, but here it is! Taking place here in a city with a world-class infrastructure and companies at the top of their game. The enticing agenda is filled with panel discussions, fireside chats, keynote presentations & more!
A guaranteed 85% attendance of people in senior leadership roles, ensuring you will learn and network with the likes of C-suites, Heads, Directors, etc.
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This summit is designed for Senior-Level executives in functions such as:
Marketing & Technology | Customer Experience (CX) & Engagement | Brand Loyalty & Retention | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | OmniChannel | Innovation | Social Media | Content Strategy & Storytelling | CRM | Product Marketing | Automation | Digital Transformation & Growth | Digital Experience | Information Technology | SEO & SEM
Confirmed Speakers
Interested in speaking at The MarTech Summit? Please contact Lin at lduan@themartechsummit.com for details.
Brian Hui
Managing Director, Head of Customer Propositions & Marketing, WPB HK, HSBC
[Financial Services]
Amy Yang
Director, Marketing Communications & Partnerships, Asia, VistaJet
[Airlines and Aviation]
Kevin Tsang
Head of Distribution & Marketing, Blue Insurance Hong Kong
[Financial Services]
Edward Bell
General Manager Brand, Insights & Marketing Communications, Cathay Pacific
[Airlines and Aviation]
Mei Mei Song
Global Brand & Product Transformation Director, Plaza Premium Group
[Hospitality]
Patrick Lau
Deputy Executive Director, Hong Kong Trade Development Council (HKTDC)
[International Trade and Development]
Edison Sam
Vice President & Head of Digital Distribution, YF Life Insurance International Limited
[Insurance]
Wilko Wielinga
Marketing Technology Lead, APME, British American Tobacco
[Tobacco Manufacturing]
What's Different?
80:20 RATIO INDUSTRY PARTICIPANTS
Guaranteed 80:20 ratio of end-user participants gives you the perfectly balanced crowd to learn from & network with
INTENSIVE ONE-DAY AGENDA
A deep dive into different MarTech themes, valuable use cases and latest trends
IN-PERSON NETWORKING IN CLASS AT THE SKY LOUNGE
Breaks throughout the day including a buffet lunch at the Sky Lounge, maximising your F2F networking experience
LIMITED SOLUTION PROVIDER SLOTS
Less than 20% of the speaking slots are offered to TOP services providers to give cutting edge insights & solutions
Topics
Although we have general themes, each summit agenda is entirely different from one another, both in sessions and speakers.
Data-Driven Marketing
01. First-Party Data
02. Customer Data Optimisation
03. Data Contextualisation
04. Full-Funnel Marketing ROI
05. Data Privacy in a Cookieless World
06. Marketing Mix Optimisation
Customer Experience & Engagement
01. Engagement with Unified Data
02. Marketing Ecosystem
03. Omni-Channel Marketing
04. Digital Storytelling
05. Multi-Types of Contents
06. Social Media Marketing
Emerging Marketing Technologies
01. Location-Based Experience
02. Influencer Marketing Tools
03. Marketing Automation
04. Web 3.0 & Metaverse & NFTs
05. Capitalise on Disruptive Technologies
06. Leverage Multi-Types of Content
Digital Transformation
01. The Role of Marketing Leaders
02. New Partnerships
03. Digital Workplace & Cybersecurity
04. ML & AI in Marketing
05. Digital Sustainability
06. The Impact of Data Mining/Mapping
Sponsor Video
Charities We Support
Venue
Grand Ballroom (Level 3), Sheraton Hong Kong Hotel & Towers
Directions: From the main entrance, turn right towards the lifts, take the liift up to Floor 3 where our staff will be there to welcome you!
Buffet Lunch at: The Sky Lounge Oyster & Wine Bar, Sheraton Hong Kong Hotel & Towers
Address: 20 Nathan Rd, Tsim Sha Tsui, Hong Kong
Who's Attending
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Senior Management
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Regional & Intl. Brands
