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2024 Events
Customer Experience

Unlock the Full Potential of MarTech for a Unified Customer Experience

In-Person | London | 14 May 2024 | #TheMarTechSummit

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Why Attend

Join us at The MarTech Summit Customer Experience London, where CX takes centre stage. Engage with industry leaders, explore journey mapping, loyalty, proactive engagement, and more. Exchange insights, forge connections, and elevate your marketing strategy. Don’t miss this opportunity to drive customer satisfaction, loyalty, and advocacy.

This summit is designed for senior level executives in functions such as:
Marketing & Technology | Customer Experience (CX) & Engagement | Digital Experience | Brand Loyalty & Retention | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | Innovation | CRM | DXP | Automation | Digital Transformation & Growth | Information Technology | SEO & SEM | Al | Social Media Marketing | Hyper-Personalisation | DEX | Omnichannel Experiences | Disruptive Technology | Data Insights | Content Strategy | Digital Storytelling

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Previous Speakers

Interested in becoming a speaker or moderator? Please contact Lin at lduan@themartechsummit.com for details.

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Holly Curry
Head of Product, Startups, Etc. at BT Group
[Cybersecurity]
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Silvia Sartori
Global Marketing Technologies Senior Manager, Barilla Group
[Food and Beverage Manufacturing]
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Marni Allen
Chief Marketing Officer, Bioniq
[Health & Wellness]
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Tom Botting
Director, Digital Customer Engagement, Europe & Canada, AstraZeneca
[Pharmaceuticals]
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Ekaterina Mamonova
Global Lead, Marketing & Customer Experience, Allianz Commercial
[Insurance]
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Patrick Zinga
Digital Media, Data & MarTech Lead, Heineken
[Food & Beverage Services]
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Shane O'Rourke
Head of Performance Marketing, Diageo
[FMCG]
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Robin Kurth
Head of CX, Hilti Northern Europe, Hilti Great Britain
[Construction]
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Komal Tyagi
Head of Customer Experience, Sentric Safety Group Limited
[Manufacturing]
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Nelson Coelho
Senior Customer Experience Manager, BT
[Telecommunications]
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Kasper Wigen
Director, Global Performance Marketing, Yugo
[Student Housing]
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Leonie van der Sleen
Senior Solutions Engineer, Hightouch
[Marketing Tech]
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David Delbridge
Director, MarTech, CACI
[Business Consulting & Services]
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Athena Sharma
Senior Director, Head of Customer Data Ecosystem, Artefact
[Data & AI]
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Saurabh Bahadur
Head of Insight & Customer Experience, LRQA
[Assurance]
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Deon Pillay
Head of Marketing Technology, Enablement, and Governance, Legal & General Investments Management
[Asset Management]
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Alessandra Canavesi
Head of Digital Marketing & Customer Experience, AXA Investment Managers Alts
[Financial Services]
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Viviane Williams
Brand & Communications Manager, Knauf
[The Built Environment]
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Rusty Warner
Vice President & Principal Analyst, Forrester
[Technology Research & Consulting]
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Adrian Coxon
Chief Marketing Officer, Exante
[Financial Services]
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Rachael Browning
Head of Customer Experience, ESPO
[Public Sector Procurement]
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Peter Bell
VP, Marketing, EMEA, Twilio Segment
[Customer Data Platforms]
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Taha Baba
Digital Marketing Automation Officer, UNHCR, the UN Refugee Agency
[Non-profit Organisations]
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Xenthe Bang
Senior Director, Global Head of Digital & Demand, S&P Global Ratings
[Financial Services]
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Chris Gold
Former Director, Acquisition Marketing, American Express
[Financial Services]
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Dr. Davina Moore
Head of Digital Marketing, NXP Semiconductors
[Semiconductor Manufacturing]
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Victoria Perea-Usher
Vice President, Marketing Communications, JCB International Europe
[Financial Services]
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Vaibhav Verdhan
Analytics Leader, Global Advanced Analytics, AstraZeneca
[Pharmaceutical Manufacturing]
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​What's Different?

CX FOCUS

Hear how leveraging technology to create personalised, seamless, and engaging interactions throughout the customer journey can ultimately foster customer satisfaction, loyalty, and advocacy.

80:20 RATIO INDUSTRY PARTICIPANTS

Guaranteed 80:20 ratio of end-user to vendor participants gives you the perfectly balanced crowd to learn from & network with.

NETWORKING

Breaks throughout the day starting with breakfast, morning coffee break, leading onto a buffet lunch, followed by PM breaktime and an evening drinks reception. Maximising your networking experiences!

WINDOW SHOP TOP TECH SOLUTIONS

Leading service providers will be at the event, allowing you to evaluate new technologies for your stack.

Topics

Artificial Intelligence (AI) in CX

01. Personalisation and Hyper-Personalisation
02. GenAI
03. Predictive Analytics & Machine Learning for Customer Behaviour
04. Ethical AI and Data Privacy
05. Sentiment Analysis & Emotional AI Analysis
06. Chatbots and Virtual Assistants
07. Voice and Natural Language Processing (NLP)
08. AI-Enhanced Customer Feedback and Surveys
09. AI-driven Customer Retention Strategies
10. Augmented Reality (AR) and AI in CX

Building a Customer-Centric Organisation

01. Unified Cross-Channel Consistency
02. Omnichannel Integration and Personalisation
03. Real-time Engagement
04. Digital Experience
05. Next-Gen CX
06. Customer Service
07. Omnichannel Marketing
08. Cross-Device Consistency & Mobile-First Omnichannel Strategies
09. Real-Time Omnichannel Analytics
10. Omnichannel Attribution Modeling

Next-Gen Customer Insights & Engagement

01. Lifecycle Marketing Automation
02. AI for Customer Segmentation & Targeting
03. Behavioural Trigger Campaigns
04. Marketing Automation
05. Cross-Channel Marketing Automation
06. Lead Nurturing Management and Automation
07. Marketing Analytics and Automation
08. Balancing Automation and Human Touch
09. AI-Powered Marketing Automation
10. Workflow Automation

Customer Journey Mapping

01. Touchpoint Analysis
02. Customer Lifecycle Mapping
03. Customer Lifetime Value
04. Customer Journey Mapping with AI
05. Multi-Channel Real-Time & Persona-Based Journey Mapping
06. Integration of Customer Feedback
07. Experience Optimisation
08. Mobile Customer Journey Mapping
09. Mapping B2B Customer Journeys
10. Measuring ROI of Journey Mapping

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Venue

Venue to be confirmed – late 2024

Previous Edition

8 June 2023
etc.venues St Paul’s, London

The MarTech Summit London June 2023 gathered MarTech professionals from Colliers, Farfetch, Dyson, Sainsbury’s, JLL, British American Tobacco, UBS, Eataly, Marriott and more.
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