As many of you would know, marketing decisions are now often data-driven and one of the best decisions you can make for your MarTech stack is optimising your customer data.
There probably isn’t an industry that hasn’t been affected by digital transformation and in the MarTech landscape, it is no different, when did this all happen?
If you think of adverts, your immediate thoughts will probably go to tv commercials coming in during a cliffhanging scene or multiple adverts in YouTube videos.
With the advancement of technology and changing work cultures, you do not need to be in the office every day anymore, remote working is reshaping the workplace.
Mobile devices are now readily available and with an estimate of 2/3 of the population owning a mobile device, companies are desperate to tap into this market.
Artificial Intelligence, Machine Learning & Chatbots, if these words don’t mean anything to you, you might be forgiven as these three are currently part of the most explosive branch of marketing.
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