Pioneering Marketing & Technology to Defy the New Normal

#VirtualMarTech | On-Demand | 25 May, 2022

Live sessions have ended, on-demand now available.

Agenda Overview

Click the button and enter the email you used to register with to access on-demand

10:00 - 10:45

Chairperson Opening & Panel Discussion | [Branding / Social Values] Building Branding Strategies to Connect Business Principles and Values with Today's Customers

– The need for consistency and transparency in building brands’ profile and values
– Generate creative and innovative marketing strategies to sustain brand’ sense of purpose

Edith Wong

Chief Marketing Officer

Vincent Leung

Global Head of Digital Brand Marketing

Chelsea Perino

Managing Director, Global Marketing & Communications

Maybelyne Ng

Head of Marketing & Communications, APAC

10:45 - 11:30

Panel Discussion | [First-Party Data] Goodbye Cookies. Hello Customer Experience!

– What the end of cookies really means for your business, and what to focus on now?
– The rise of first-party data and how we address privacy implications?
– How brands can leverage data and technology to enhance the benefits of targeted marketing? Trade-offs between using CDPs, DMPs, and MDM solutions.
– How and why technology choices matter when it comes to customer identity management and customer engagement going forward?

Ken Ip

Group Head of Marketing/AGM

Christine Chan

Head of Business Development & Marketing

Tony Lo

Country Lead for Hong Kong & Taiwan

Eddy Chan

Partner Manager – Hong Kong/ Taiwan, Digital Experience (DX) Channel

11:30 - 11:45

Lightning Talk | [Emerging Technologies] Creative Personalisation in Cookieless World

– The importance of creative personalisation in a post-cookie world
– How will Dynamic Creatives Optimisation (DCO) continue to play an integral part of digital advertising
– Transitioning to a post-cookie world with a creative strategy

Travis Teo

Co-Founder and Executive Director

11:45 - 12:30

Panel Discussion | [Marketing Automation] Implementing End-to-End Marketing Solutions from Data Capturing to Marketing Automation

– How MarTech empowers efficient Data-driven Marketing
– The benefits of marketing automation throughout your end-to-end Marketing strategies and operations

Victor Cobo Ramirez

Asia eCommerce & MarTech Lead

Alice Chiu

Marketing Director

Anthony Connor

Segment Lead APAC

12:30 - 12:50

Keynote Presentation | [Cookieless] How Marketers Can Prepare for a Cookieless and Privacy-First Future?

– How to transform tracking and attribution with privacy-driven marketing strategies
– How to generate meaningful insights and optimise the customer experience with 1st party data

Chris Ngan

GM, Hong Kong & Taiwan

12:50 - 13:20

Fireside Chat | [Customer Data Platform] Utilising Customer Data Platform (CDP) to Design Distinctive Digital Experience

– How to gain customer insights through the deployment of CDP
– How CDP has enabled the capturing of customer digital experience across multiple touch-points

Romain Rouquier

VP of Data

William Ferrell

Associate Director, Digital Brand

13:20 - 13:50

Panel Discussion | [Metaverse] Are you ready? MarTech in Real World vs. Metaverse

– Marketing in the Metaverse
– Metaverse: The new spacial web and who owns it?

Akina Ho

Head of Digital Transformation & Innovation

Eric Thain

General Manager, Brand & Customer

Sum Wong

CEO

13:50 - 14:10

Keynote Presentation | [Customer Data Analytics] How to Leverage Social Data and AI Capabilities to Analyse Different Consumer Segmentations

While traditional market research might give us an idea about their demographic and socioeconomic factors, we’re often very much in the dark when it comes to their needs, values, habits, personality and mindset. In this session, learn more about how Social Media data teamed up with AI allows you to create a marketing strategy based on audience insights and consumer segmentations far beyond demographic and socioeconomic factors.

Melvin Chng

Area Director, Hong Kong

14:10 - 14:50

Panel Discussion | [Mobile-First and Beyond] Envisioning Mobile Customer Journeys and Future Trends in the New Normal

– Building up user habits & personalised customer journeys based upon a mobile-first approach
– Navigating the future of mobile customer engagement and fostering brand loyalty

Yoyo Ng

General Manager

Rachel Lam

Head of Marketing, HK & SH

Felix Tsui

VP of Strategy Planning & Execution

Colman Ho

Branding & Marketing Specialist

14:50 - 15:10

Keynote Presentation | [AI & Customer Journey] Elevating Customer Experiences with Microsoft Marketing Solutions

– Customer experience becomes a significant driver of business growth, how can company leverage #AI to accelerate scalable Customer 360 View and enhance customer experience? Learn how to leverage cloud technology to build a customer data platform by integrating customer profiles with the ultimate 360-degree view of your customers.

Chandra Stevens

Principal, Customer Experience Solutions

15:10 - 15:55

Panel Discussion | [Personalisation] How Cross-Channels Personalised Touches Enhance the Customer Journey and Drive ROI

– What technologies help to create a personalised experience for customers from offline to online
– How personalised marketing initiatives across multiple channels drive ROI and improve brand loyalty

Sarah Mathews

Group Head of Media Partnerships APAC

Samuel Hui

Co-Owner & Chief Transformation Officer

Janis Tse

Global Marketing Director

Lawrence Chau

Head of Marketing Communications

HELLO WORLD

Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs. An enticing agenda filled with panel discussions, fireside chats, lightning talks & more awaits you here. A guaranteed 85% attendance of senior leadership positions, ensuring you will learn and network with the likes of CMOs, Heads, Directors etc.

This summit is designed for senior level executives in functions such as: Marketing & Technology | Customer Experience (CX) & Engagement | Brand Loyalty & Retention | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | OmniChannel | Innovation | Social Media | Content Strategy & Storytelling | CRM | Product Marketing | Automation | Digital Transformation & Growth | Digital Experience | Information Technology | SEO & SEM
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Sessions

Registration

Previous Speakers

Interested in speaking? Please contact Lin at lduan@themartechsummit.com for details.
Chandra Stevens
Principal, Customer Experience Solutions, Microsoft
[Software Development]
Samuel Hui
Co-Owner & Chief Transformation Officer, HKBN
[IT & Services]
Romain Rouquier
VP of Data, South China Morning Post
[Newspapers]
Rachel Lam
Head Of Marketing, HK and SH, Saxo Markets
[Financial Services]
Christine Chan
Head of Business Development and Marketing, Deacons
[Legal Services]
Lawrence Chau
Head Of Marketing Communications, Midland
[Real Estate]
Chris Ngan
GM, Hong Kong & Taiwan, The Trade Desk
[Marketing Services]
Chelsea Perino
Managing Director, Global Marketing & Communications, The Executive Centre
[Real Estate]
Melvin Chng
Area Director, Hong Kong, Meltwater
[IT & Services]
Eddy Chan
Partner Manager - Hong Kong/ Taiwan, Digital Experience (DX) Channel, Adobe
[Software Development]
Colman Ho
Branding & Marketing Consultant, World Family English
[Education]
Sarah Mathews
Group Head of Media Partnerships APAC, Tripadvisor
[Internet]
Victor Cobo Ramirez
Asia eCommerce & MarTech Lead, Manulife
[Financial Services]
Yoyo Ng
General Manager, iClick Interactive Asia Group Limited
[Advertising Services]
Anthony Connor
Segment Lead APAC, Twilio
[Internet]
William Ferrell
Associate Director, Digital Brand, Colgate-Palmolive
[Consumer Goods]
Felix Tsui
VP of Strategy Planning & Execution, The Club By HKT
[Internet]
Travis Teo
Co-Founder and Executive Director, Adzymic
[Marketing Services]
Tony Lo
Country Lead for Hong Kong & Taiwan, Verticurl
[Marketing and Advertising]
Janis Tse
Global Marketing Director, Plaza Premium Group
[Hotel & Hospitality]
Ken Ip
Group Head of Marketing/AGM, B.S.C. Group Limited
[Building Materials]
Maybelyne Ng
Head of Marketing & Communications, APAC, Benoy
[Design]
Vincent Leung
Global Head of Digital Brand Marketing, Lenzing Group
[Chemicals]
Edith Wong
Chief Marketing Officer, Invest Hong Kong
[International Trade & Development]
Eric Thain
General Manager, Brand & Customer, HK Express
[Airline & Aviation]
Alice Chiu
Marketing Director, Novoheart
[Biotechnology Research]
Akina Ho
Head of Digital Transformation & Innovation, Great Eagle Holdings Limited
[Real Estate]

Agenda Overview

Click the button and enter the email you used to register with to access on-demand

10:00 - 10:45

Chairperson Opening & Panel Discussion | [Branding / Social Values] Building Branding Strategies to Connect Business Principles and Values with Today's Customers

– The need for consistency and transparency in building brands’ profile and values
– Generate creative and innovative marketing strategies to sustain brand’ sense of purpose

Edith Wong

Chief Marketing Officer

Vincent Leung

Global Head of Digital Brand Marketing

Chelsea Perino

Managing Director, Global Marketing & Communications

Maybelyne Ng

Head of Marketing & Communications, APAC

10:45 - 11:30

Panel Discussion | [First-Party Data] Goodbye Cookies. Hello Customer Experience!

– What the end of cookies really means for your business, and what to focus on now?
– The rise of first-party data and how we address privacy implications?
– How brands can leverage data and technology to enhance the benefits of targeted marketing? Trade-offs between using CDPs, DMPs, and MDM solutions.
– How and why technology choices matter when it comes to customer identity management and customer engagement going forward?

Ken Ip

Group Head of Marketing/AGM

Christine Chan

Head of Business Development & Marketing

Tony Lo

Country Lead for Hong Kong & Taiwan

Eddy Chan

Partner Manager – Hong Kong/ Taiwan, Digital Experience (DX) Channel

11:30 - 11:45

Lightning Talk | [Emerging Technologies] Creative Personalisation in Cookieless World

– The importance of creative personalisation in a post-cookie world
– How will Dynamic Creatives Optimisation (DCO) continue to play an integral part of digital advertising
– Transitioning to a post-cookie world with a creative strategy

Travis Teo

Co-Founder and Executive Director

11:45 - 12:30

Panel Discussion | [Marketing Automation] Implementing End-to-End Marketing Solutions from Data Capturing to Marketing Automation

– How MarTech empowers efficient Data-driven Marketing
– The benefits of marketing automation throughout your end-to-end Marketing strategies and operations

Victor Cobo Ramirez

Asia eCommerce & MarTech Lead

Alice Chiu

Marketing Director

Anthony Connor

Segment Lead APAC

12:30 - 12:50

Keynote Presentation | [Cookieless] How Marketers Can Prepare for a Cookieless and Privacy-First Future?

– How to transform tracking and attribution with privacy-driven marketing strategies
– How to generate meaningful insights and optimise the customer experience with 1st party data

Chris Ngan

GM, Hong Kong & Taiwan

12:50 - 13:20

Fireside Chat | [Customer Data Platform] Utilising Customer Data Platform (CDP) to Design Distinctive Digital Experience

– How to gain customer insights through the deployment of CDP
– How CDP has enabled the capturing of customer digital experience across multiple touch-points

Romain Rouquier

VP of Data

William Ferrell

Associate Director, Digital Brand

13:20 - 13:50

Panel Discussion | [Metaverse] Are you ready? MarTech in Real World vs. Metaverse

– Marketing in the Metaverse
– Metaverse: The new spacial web and who owns it?

Akina Ho

Head of Digital Transformation & Innovation

Eric Thain

General Manager, Brand & Customer

Sum Wong

CEO

13:50 - 14:10

Keynote Presentation | [Customer Data Analytics] How to Leverage Social Data and AI Capabilities to Analyse Different Consumer Segmentations

While traditional market research might give us an idea about their demographic and socioeconomic factors, we’re often very much in the dark when it comes to their needs, values, habits, personality and mindset. In this session, learn more about how Social Media data teamed up with AI allows you to create a marketing strategy based on audience insights and consumer segmentations far beyond demographic and socioeconomic factors.

Melvin Chng

Area Director, Hong Kong

14:10 - 14:50

Panel Discussion | [Mobile-First and Beyond] Envisioning Mobile Customer Journeys and Future Trends in the New Normal

– Building up user habits & personalised customer journeys based upon a mobile-first approach
– Navigating the future of mobile customer engagement and fostering brand loyalty

Yoyo Ng

General Manager

Rachel Lam

Head of Marketing, HK & SH

Felix Tsui

VP of Strategy Planning & Execution

Colman Ho

Branding & Marketing Specialist

14:50 - 15:10

Keynote Presentation | [AI & Customer Journey] Elevating Customer Experiences with Microsoft Marketing Solutions

– Customer experience becomes a significant driver of business growth, how can company leverage #AI to accelerate scalable Customer 360 View and enhance customer experience? Learn how to leverage cloud technology to build a customer data platform by integrating customer profiles with the ultimate 360-degree view of your customers.

Chandra Stevens

Principal, Customer Experience Solutions

15:10 - 15:55

Panel Discussion | [Personalisation] How Cross-Channels Personalised Touches Enhance the Customer Journey and Drive ROI

– What technologies help to create a personalised experience for customers from offline to online
– How personalised marketing initiatives across multiple channels drive ROI and improve brand loyalty

Sarah Mathews

Group Head of Media Partnerships APAC

Samuel Hui

Co-Owner & Chief Transformation Officer

Janis Tse

Global Marketing Director

Lawrence Chau

Head of Marketing Communications

What's Different

All Live Sessions

All our sessions are in real-time, allowing for live interaction with experts including speaker Q&As, live polling and connecting with the rest of the MarTech loving audience

Dedicated Regional Focus

This Virtual Summit has a complete coverage on APAC region with a special focus on Hong Kong Market

Intensive One-Day Track

Holistic inclusion of B2C and B2B aspects of MarTech Trends and Pain-points with a new speaker line-up

Sponsors