– The need for consistency and transparency in building brands’ profile and values
– Generate creative and innovative marketing strategies to sustain brand’ sense of purpose

– What the end of cookies really means for your business, and what to focus on now?
– The rise of first-party data and how we address privacy implications?
– How brands can leverage data and technology to enhance the benefits of targeted marketing? Trade-offs between using CDPs, DMPs, and MDM solutions.
– How and why technology choices matter when it comes to customer identity management and customer engagement going forward?

– The importance of creative personalisation in a post-cookie world
– How will Dynamic Creatives Optimisation (DCO) continue to play an integral part of digital advertising
– Transitioning to a post-cookie world with a creative strategy

– How MarTech empowers efficient Data-driven Marketing
– The benefits of marketing automation throughout your end-to-end Marketing strategies and operations

– How to transform tracking and attribution with privacy-driven marketing strategies
– How to generate meaningful insights and optimise the customer experience with 1st party data

– How to gain customer insights through the deployment of CDP
– How CDP has enabled the capturing of customer digital experience across multiple touch-points

– Marketing in the Metaverse
– Metaverse: The new spacial web and who owns it?

While traditional market research might give us an idea about their demographic and socioeconomic factors, we’re often very much in the dark when it comes to their needs, values, habits, personality and mindset. In this session, learn more about how Social Media data teamed up with AI allows you to create a marketing strategy based on audience insights and consumer segmentations far beyond demographic and socioeconomic factors.

– Building up user habits & personalised customer journeys based upon a mobile-first approach
– Navigating the future of mobile customer engagement and fostering brand loyalty

– Customer experience becomes a significant driver of business growth, how can company leverage #AI to accelerate scalable Customer 360 View and enhance customer experience? Learn how to leverage cloud technology to build a customer data platform by integrating customer profiles with the ultimate 360-degree view of your customers.

– What technologies help to create a personalised experience for customers from offline to online
– How personalised marketing initiatives across multiple channels drive ROI and improve brand loyalty