Discovering New MarTech Horizons

EUROPE | Livestream | #VirtualMarTech | 22 & 23 March 2022

* Running time: 12:30 p.m. – 5:15 p.m. Greenwich Mean Time (GMT+0) on both days *

Agenda Overview

* Running time: 12:30 p.m. – 5:15 p.m. Greenwich Mean Time (GMT+0) on both days *

12:30 - 13:10

Chairperson Opening & Fireside Chat | [Automation] Scaling Personalisation and Hyper-Personalised Marketing Campaigns on Every Channel

– How to get faster responses with automation in marketing
– Challenges of hyper-personalised marketing campaigns on every channel

13:10 - 13:55

Panel Discussion | [Right Housing] How to Strike the Balance between In-House vs. Agency for Optimum ROI

– How to get the right resources in the right places to drive growth for the business
– Is a hybrid approach the best for you?

13:55 - 14:30

Fireside Chat | [Cookieless] Finding the New Standard: Consumer Privacy and a Cookieless World

– How to empower when Cookieless – accelerate 1st party data strategies, now
– Finding the new standard: Consumer privacy and a Cookieless world. What will you do when there is not a third-party Cookie used to request a customer’s permission for info?

14:30 - 15:15

Panel Discussion | [Digital Fatigue] How to Come Out of the Current Backdrop of Digital Fatigue?

– How hybrid events can solve digital fatigue
– Why this is the CMO’s key focus for 2022

15:15 - 15:50

Fireside Chat | [Storytelling & Digital Content] How to Tell a Great Story, to the Right Audience? Create a Concise Brand Story and Stick to it!

– The rules on brand storytelling
– Powerful stories through data analytics

15:50 - 16:25

Fireside Chat | [Data Management] How to Unlock the True Power of Your Data in 5 Steps

– Leveraging the power in your data
– MarTech stack optimisation challenges and trends

16:25 - 17:10

Panel Discussion | [Lead Nurturing] Reimagining Core Marketing Processes to Ensure Complete Lead Nurturing

– Captivating an automatic lead nurturing process
– Knowing where all your leads are at all times

17:10 - 17:15

Chairperson Closing & Day 2 Preview

HELLO WORLD

Come on!

You had a plan; how does it look now? This cross-industry summit is a chance to review your Q1 and diagnose if you need to evolve, adapt, or revaluate what’s to come for the rest of 2022!

Following on from a year where digital transformation took place for most in just 12 months, we are now left in a hybrid world, between online and offline.

Join this two-day virtual event to hear from a community of MarTech professionals providing a platform for leading executives to share user cases, challenges faced, successes made, and the stories created.

You will hear from high level MarTech experts on Marketing Automation, Right-Housing, Data Management, CDP, Lead Nurturing, CRM, Community Building and many more topics, in a blend of formats including conversational fireside chats and vibrant panel sessions. We look forward to hosting you!
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Previous Speakers

We’re currently recruiting speakers! Please contact Catherine at We’re currently recruiting speakers! Please contact Catherine at ccollinge@themartechsummit.com for details. for details.
Data Analyst EE, Unilever
[Consumer Goods]
Global Strategic Sourcing Director, Marketing Data & Technology, Mars Global Corporate
[Consumer Goods]

Agenda Overview

* Running time: 12:30 p.m. – 5:15 p.m. Greenwich Mean Time (GMT+0) on both days *

12:30 - 13:10

Chairperson Opening & Fireside Chat | [Automation] Scaling Personalisation and Hyper-Personalised Marketing Campaigns on Every Channel

– How to get faster responses with automation in marketing
– Challenges of hyper-personalised marketing campaigns on every channel

13:10 - 13:55

Panel Discussion | [Right Housing] How to Strike the Balance between In-House vs. Agency for Optimum ROI

– How to get the right resources in the right places to drive growth for the business
– Is a hybrid approach the best for you?

13:55 - 14:30

Fireside Chat | [Cookieless] Finding the New Standard: Consumer Privacy and a Cookieless World

– How to empower when Cookieless – accelerate 1st party data strategies, now
– Finding the new standard: Consumer privacy and a Cookieless world. What will you do when there is not a third-party Cookie used to request a customer’s permission for info?

14:30 - 15:15

Panel Discussion | [Digital Fatigue] How to Come Out of the Current Backdrop of Digital Fatigue?

– How hybrid events can solve digital fatigue
– Why this is the CMO’s key focus for 2022

15:15 - 15:50

Fireside Chat | [Storytelling & Digital Content] How to Tell a Great Story, to the Right Audience? Create a Concise Brand Story and Stick to it!

– The rules on brand storytelling
– Powerful stories through data analytics

15:50 - 16:25

Fireside Chat | [Data Management] How to Unlock the True Power of Your Data in 5 Steps

– Leveraging the power in your data
– MarTech stack optimisation challenges and trends

16:25 - 17:10

Panel Discussion | [Lead Nurturing] Reimagining Core Marketing Processes to Ensure Complete Lead Nurturing

– Captivating an automatic lead nurturing process
– Knowing where all your leads are at all times

17:10 - 17:15

Chairperson Closing & Day 2 Preview

What's Different

Top Level Speakers

We only invite senior management level speakers from a range of industries and backgrounds

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Live Streaming

All our sessions are in real-time, allowing for live interaction with experts including speaker Q&As, live polling and connecting with the rest of the MarTech loving audience

HELLO WORLD

Come on!

You had a plan; how does it look now? This cross-industry summit is a chance to review your Q1 and diagnose if you need to evolve, adapt, or revaluate what’s to come for the rest of 2022!

Following on from a year where digital transformation took place for most in just 12 months, we are now left in a hybrid world, between online and offline.

Join this two-day virtual event to hear from a community of MarTech professionals providing a platform for leading executives to share user cases, challenges faced, successes made, and the stories created.

You will hear from high level MarTech experts on Marketing Automation, Right-Housing, Data Management, CDP, Lead Nurturing, CRM, Community Building and many more topics, in a blend of formats including conversational fireside chats and vibrant panel sessions. We look forward to hosting you!
0 %
Seniority
0 +
Speakers
0 +
Attendees

Registration

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