With enabling technologies like social media, mobile apps, and other digital technologies that pave the path to purchase, CPG foods companies are feeling the glare of the consumer spotlight. The COVID-19 pandemic strained the industry as supply chains struggled and consumers spent more time cooking at home. While 2020 was an unusual year, the market is still expected to grow 5.84% year-over-year to 2025.

This report will help you understand changing consumer behaviors surrounding packaged food products, such as evolving e-commerce, desire for health and wellness, and increasing price sensitivity, to help you develop the best promotional opportunities and position your brand for success.