If you ever want to see how far technology has advanced, Social Media is a good start. Gone are the days of writing letters and waiting weeks for a reply. That spontaneous brunch plan can happen instantly now. With a high percentage of the world’s population using a form of social media, that’s a large potential target audience for brands to tap into.

Social Media Marketing is the process of promoting your brand/product via the use of social media platforms. It can be used to connect with your audience, build awareness and increase website traffic. Posting regular, relevant content to your page and engaging with followers are sure-fire ways to increase your following.

Who’s posting at 2am? Is someone actively awake? No, there are multiple tools out there now to help manage and schedule posts, a truly 24/7 form of marketing. Social Media feeds never sleep and are constantly available and updated, be wary you don’t get lost down this rabbit hole!

By: Matthew Lin