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Conceptualising the Future of MarTech

#VirtualMarTech | EMEA TRACK | 22 February 2023 | On-Demand

On-Demand now available, scroll down to view the sessions

Summit Agenda

Click the button and enter the email you registered with to watch the On-Demand playback

09:00 - 09:45

'Global' Panel Discussion | [Future Ready] Ready for 2023: What We Learnt From 2022 in APAC & EMEA

– What is the biggest lesson you learnt from your marketing ecosystem during 2022?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2023?

Nadia Omer

Chief Marketing & Growth Officer, South East Asia, Cars24

Frederic Tardy

Group Chief Customer & Strategy Officer, Home Credit (PPF)

Jasmine de Guzman

Director of International Marketing, Monsido powered by CivicPlus

Cassius Taylor-Smith

Chief Marketing Officer, EMEA, Colliers

09:45 - 10:25

Chairperson Opening & Panel Discussion | [Leads & Systems] Don’t Generate Leads, Generate Systems!

– What does demand generation success mean in your company?
– What is important to you to have in place when working with data?
– What are your biggest marketing challenges and how are you managing them?

Neha Khanna

Technical Product Manager, Wayfair

Sascha Bloemhoff

Strategic Marketing Director and Circular Economy Pioneer, Niaga® by Covestro

Xenthe Bang

Global Head of Demand Generation, S&P Global Ratings

10:25 - 10:45

Keynote Presentation | [State of Digital Content] 4 Steps to Get Your Digital Content to Market Faster

Excelling in today’s highly competitive marketing and sales landscape calls for vast quantities of images, videos, documents, and other digital assets. So how can you ensure a steady stream of high-quality, impactful digital content to feed your marketing machine? Join us as we discuss top tips and best practices to optimise tools and workflows for productivity and ROI, including:

– Insights from The State of Digital Content 2023 report
– Content workflow best practices
– How to build a tech stack that doesn’t slow you down
– Shortcuts and automations to get quality, on-brand content to market faster

Sebastian Picklum

Director Product Management, Extensions, Canto

10:45 - 11:25

Panel Discussion | [Internal Communications] Understanding Similarities and Encouraging Differences

– Importance of transparency between departments
– Bridging gaps between marketing and technology: how to encourage team diversification
– Redefining roles and empowering people to use their existing skills more broadly

Davina Moore

Head of Digital Marketing, NXP Semiconductors

Maja Sand-Grimnitz

Director, Brand Management & Global Gaming Marketing, EPOS Group A/S

Kirstie Leadley

Head of UK Marketing & Group Digital, ZEDRA
MarTech Summit Attendee

Calvin Tran

Head of Digital Marketing, CBRE

11:25 - 12:05

Panel Discussion | [External Communications] Good Data Communications, Good Marketing

– How to effectively analyse your customer data?
– What can you do to improve online engagement without hurting your overall CX?
– One Size fits None – how to have a more personalised approach towards your target audience?

Guido Cuccadu

Associate Marketing Director, Zimmer Biomet

Konstantin Valiotti

Product Director, Growth, PandaDoc

Daniela Caputo

Marketing, Communications & Innovation Director, ManpowerGroup

Kirsten Doddy

Global Head of Marketing & Communications, Anthesis

12:05 - 12:25

Keynote Presentation | [Customer Engagement] Unlock the Power of Smarter Customer Engagement for CPG with BlueConic CDP

– Learn about the key challenges CPG companies face in the digital era
– Explore why CPG companies are rapidly investing in CDP
– Discover effective strategies for CPG companies that want to grow beyond their core business

Aylin Karademir

Customer Success Manager, BlueConic

12:25 - 12:55

Fireside Chat | [Data Driven Personas] How to Use Data Driven Personas to Improve your Approach to Customer Innovation

– What personas meant for Decathlon and why they needed to change?
– How did Creative CX & Decathlon approach building new personas?
– What was the outcome of this process, and how will the results be used going forward?

Mark Pybus

Chief Executive Officer, Creative CX
MarTech Summit Attendee

Zoe Allen

CRO & Personalisation Lead, Decathlon

12:55 - 13:35

Panel Discussion | [Talent Development] Establishing the Future Talents for MarTech, Are We Ready?

– How do we design teams which are contributing with the best technical skills and strong business minds for MarTech?
– Should the focus be on attracting new talent OR about developing existing talent?
– How to encourage a better engaged and diverse team?

Barbara Jenny Wilson

Director, Digital Content & Experiences, Coty

Olga Pirog

Head of Marketing Intelligence, IG Group

Oscar Ocaña

Director of Marketing and Innovation, PRISA Media

13:35 - 14:05

Fireside Chat | [Virtual & Hybrid = Future] Digital Doesn’t Sit Still, So Shouldn’t Your Business

– What is navigating digital transformation in your organisation?
– How to run a successful transformation department?
– How to work smarter, not harder?

Thomas Clausen

Head of Digital Transformation, Saint-Gobain Nordic & Baltics

Mahbir Thukral

Global Innovation Activation Marketing Leader, Nourish Division, IFF

HELLO WORLD

We are back with our Virtual offering of 2023 covering both the EMEA & APAC regions. A brand new and exciting agenda awaits filled with fireside chats and panels that will feature many interesting conversations – all from the very best top industry talents. There will be 25+ thought leaders & experts who will reveal both pain points & best practices for the MarTech industry through significant topics such as recent advancements in AI & ML technology, full funnel marketing, talent acquisition and developments & so much more!

The 2023 Global Virtual MarTech Summit aims to not only leave you with new insight and knowledge, but will hopefully allow you to be able to reflect and improve on your own from gaining a broader view of the industry and also learning from other’s successes and failures.
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Registration

Confirmed Speakers

Interested in speaking at our next summit? Please contact Lin at lduan@themartechsummit.com for details.
Jasmine de Guzman
Director, International Marketing, Monsido powered by Acquia
[IT Services & IT Consulting]
Xenthe Bang
Head, Global Demand Generation & Digital Marketing, S&P Global Ratings
[Financial Services]
Nadia Omer
Chief Marketing & Growth Officer, South East Asia, CARS24
[Manufacturing]
MarTech Summit Attendee
Zoe Allen
CRO & Personalisation Lead, Decathlon UK
[Sporting Good Manufacturing]
MarTech Summit Attendee
Calvin Tran
Head of Digital Marketing, CBRE
[Real Estate]
Frederic Tardy
Group Chief Customer & Strategy Officer, Home Credit (PPF)
[Financial Services]
Dr. Davina Moore
Head of Digital Marketing, NXP Semiconductors
[Semiconductor Manufacturing]
Cassius Taylor-Smith
Chief Marketing Officer, EMEA, Colliers
[Real Estate]

Summit Agenda

Click the button and enter the email you registered with to watch the On-Demand playback

09:00 - 09:45

'Global' Panel Discussion | [Future Ready] Ready for 2023: What We Learnt From 2022 in APAC & EMEA

– What is the biggest lesson you learnt from your marketing ecosystem during 2022?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2023?

Nadia Omer

Chief Marketing & Growth Officer, South East Asia, Cars24

Frederic Tardy

Group Chief Customer & Strategy Officer, Home Credit (PPF)

Jasmine de Guzman

Director of International Marketing, Monsido powered by CivicPlus

Cassius Taylor-Smith

Chief Marketing Officer, EMEA, Colliers

09:45 - 10:25

Chairperson Opening & Panel Discussion | [Leads & Systems] Don’t Generate Leads, Generate Systems!

– What does demand generation success mean in your company?
– What is important to you to have in place when working with data?
– What are your biggest marketing challenges and how are you managing them?

Neha Khanna

Technical Product Manager, Wayfair

Sascha Bloemhoff

Strategic Marketing Director and Circular Economy Pioneer, Niaga® by Covestro

Xenthe Bang

Global Head of Demand Generation, S&P Global Ratings

10:25 - 10:45

Keynote Presentation | [State of Digital Content] 4 Steps to Get Your Digital Content to Market Faster

Excelling in today’s highly competitive marketing and sales landscape calls for vast quantities of images, videos, documents, and other digital assets. So how can you ensure a steady stream of high-quality, impactful digital content to feed your marketing machine? Join us as we discuss top tips and best practices to optimise tools and workflows for productivity and ROI, including:

– Insights from The State of Digital Content 2023 report
– Content workflow best practices
– How to build a tech stack that doesn’t slow you down
– Shortcuts and automations to get quality, on-brand content to market faster

Sebastian Picklum

Director Product Management, Extensions, Canto

10:45 - 11:25

Panel Discussion | [Internal Communications] Understanding Similarities and Encouraging Differences

– Importance of transparency between departments
– Bridging gaps between marketing and technology: how to encourage team diversification
– Redefining roles and empowering people to use their existing skills more broadly