– What is the biggest lesson you learnt from your marketing ecosystem during 2022?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2023?

– What does demand generation success mean in your company?
– What is important to you to have in place when working with data?
– What are your biggest marketing challenges and how are you managing them?

Excelling in today’s highly competitive marketing and sales landscape calls for vast quantities of images, videos, documents, and other digital assets. So how can you ensure a steady stream of high-quality, impactful digital content to feed your marketing machine? Join us as we discuss top tips and best practices to optimise tools and workflows for productivity and ROI, including:

– Insights from The State of Digital Content 2023 report
– Content workflow best practices
– How to build a tech stack that doesn’t slow you down
– Shortcuts and automations to get quality, on-brand content to market faster

– Importance of transparency between departments
– Bridging gaps between marketing and technology: how to encourage team diversification
– Redefining roles and empowering people to use their existing skills more broadly

– How to effectively analyse your customer data?
– What can you do to improve online engagement without hurting your overall CX?
– One Size fits None – how to have a more personalised approach towards your target audience?

– Learn about the key challenges CPG companies face in the digital era
– Explore why CPG companies are rapidly investing in CDP
– Discover effective strategies for CPG companies that want to grow beyond their core business

– What personas meant for Decathlon and why they needed to change?
– How did Creative CX & Decathlon approach building new personas?
– What was the outcome of this process, and how will the results be used going forward?

– How do we design teams which are contributing with the best technical skills and strong business minds for MarTech?
– Should the focus be on attracting new talent OR about developing existing talent?
– How to encourage a better engaged and diverse team?

– What is navigating digital transformation in your organisation?
– How to run a successful transformation department?
– How to work smarter, not harder?