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1. What are the implications to the advertising landscape as new AI-powered technologies emerge and older technology like third-party cookies phase out?
2. What strategies can we employ to effectively integrate these AI-powered technologies into our creative processes and campaigns, while adhering to the enduring principles of marketing?
3. How can Google help you make the most of advertising’s evolution so that you can keep delivering sustainable business impact?
1. Sales Teams and Revenue Generation
2. Data and Customer Experience
3. What’s Next for CRM?
MarTech Wiki: Customer Relationship Management
; Revenue Generation
Start with a 20-min Keynote Presentation on gearing up to climb the personalisation ladder and maximize growth , then followed by a 40-min facilitated roundtable discussion with both speakers & attendees participating. Thoughts & Key Takeaways will be shared and discussed in groups of 8 people.
1. What components make up an effective personalized marketing technology stack?
2. In your opinion, how does personalization enable the tailoring of content to specific audience segments, and what are the challenges?
3. In an era of increasing privacy concerns, how can businesses strike the right balance between delivering personalized experiences and respecting user privacy?
4. How to ensure that personalized marketing technology feels human and enhances, rather than detracts from, the customer experience?
5. Which foundational tools do you consider crucial for Marketing Technology? Additionally, how do you envision their enhancement for the future?
MarTech Wiki: Customer Experience & Retention; Connected Customer; Revenue Generation
1. What are the key challenges that modern marketer faces?
2. What are future trends in the space of marketing automation?
MarTech Wiki: Marketing Automation; Revenue Generation
A 30-min panel discussion to set the scene followed by a 30-min facilitated roundtable discussion with both speakers & attendees participating. Thoughts & Key Takeaways will be shared and discussed in groups of 8 people.
1. How does your organization collaborate with agencies regarding CDP?
2. What are some potential short- and long-term use-cases you foresee for CDP in your organisation?
3. Why CDP? Why not CRM? And the case for either?
