Last Wednesday 19th July, marketing and tech visionaries came together for an Executive Virtual Roundtable: Advisory Board Update. With 16 people in attendance, the meeting was nothing short of insightful.
🔎Discussion Highlights:
“Future-Proofing Technology: Embracing Change” 💡🔄
A lively discussion ensued as participants shared their insights on the tech tools, they are currently utilising but anticipate phasing out by 2024. This forward-looking conversation allowed attendees to glimpse into the future and plan for how they phase out certain marketing technology. Although easy to say and less easy to action. Some legacy systems which are now being phased out include content software, internally built proprietary technology and BI systems including many tracking assessment tools that are changing during digital transformation transitions. Improvements to be made are focused on websites, centralising data so it’s truly integrated through all different touch points and how to use tech to enable better human interactions.
“Halfway Milestone: Celebrating Success and Addressing Challenges” 🗓️🚀
As the midway point of 2023 approached, advisory board members took stock of their accomplishments and challenges. Success stories were celebrated, and valuable strategies for overcoming immediate obstacles were shared. This includes exploring generative AI including with image processing, embracing already existing tech they have internally before looking for solutions externally through evaluating the challenges people are facing when they use these solutions, and because of budget cuts some members have stated that their firms are still very much using online events like webinars and podcasts to increase reach instead of travelling to physical events.
“Sustainability: Paving the Way for the Future” ♻️🌿
The sustainability-themed segment sparked enthusiasm and creativity. Participants explored various aspects and themes within sustainability, identifying those that would best align with a possible future summit’s agenda. This vital discussion set the groundwork for impactful future initiatives.
Overall, the Executive Virtual Roundtable was a great chance for us at BEETc to hear from our amazing members.
If you find other board members’ thoughts inspiring and want to discuss more with them about it, please feel free to find each other’s LinkedIn profiles through the shared attendance list, or browse BEETc’s Advisory Board page!
Thank you again,
Team BEETc
