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Elevating MarTech Globally: Where Ideas Transcend Boundaries

#VirtualMarTech | EMEA TRACK | 21 February 2024 | On-Demand

*On-Demand now available, scroll down to view the sessions*

Summit Agenda

Click the button and enter the email you registered with to watch the On-Demand playback

09:25 - 10:15

Chairperson Opening & "Global" Panel Discussion | [Future Ready] Ready for 2024: What We Learnt From 2023 in APAC & EMEA

– What is the biggest lesson you learnt from your marketing ecosystem during 2023?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2024?

George Yaryura

Senior Vice President Marketing, Mashreq [EMEA]

Laura Atkinson

Head of Digital Services &Content, Global Sales Development, Marketing & Brand, KONE [EMEA]

Roche Vandenberghe

Chief Marketing & Digital Business Officer, FWD Life Insurance [APAC]

Prof. Andy Chun

Adjunct Professor, City University of Hong Kong [APAC]

Jasmine de Guzman

Director, International Marketing, Monsido powered by Acquia [Moderator]

10:15 - 10:50

Fireside Chat | [Revenue Generation] Relate Marketing & Sales to Customer Journey: How “Smarketing” Go Hand-in-Hand to Support Greater Sales, Profit & Cost-Effectiveness

– How to identify common ground for Marketing & Sales in order to improve communication & collaboration efficiency?
– What is the best lead generation tactic that you brought to life and what impact did it have?
– How does Marketing & Sales work with wider organisation to drive Growth, Profitability and Company Value?

MarTech Wiki: Revenue Generation
Post-Summit Report: The MarTech Summit Singapore Revenue Generation, Oct 2023

Menno Van Der Eijk

Director, Marketing, Amplifon

Vasilios Sarakiniotis

Global Performance Marketing, JDE Peet’s

Chris Gold

Former Director, Acquisition Marketing, American Express

10:50 - 11:10

Keynote Presentation | [Content Marketing] Single Sourcing Content: A Path Forward

– Theoretical foundations of single-sourcing.
– Common pitfalls and what to watch out for.
– Strategies employed by leading organizations to implement single-sourcing successfully.
– Practical advice on advancing your content team towards effective single-sourcing.

Article: 5 Key Metrics to Measure the Impact of Your Brand Awareness Efforts
MarTech Wiki: Brand Activation

Deane Barker

Global Director of Content Management, Optimizely

11:10 - 11:50

Panel Discussion | [Future of Work] The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready

– What are the key characteristics of a future-oriented marketing team?
– What does a future-oriented marketing team bring to the business?
– How do we give marketing not just a seat, but a voice at the decision-making table?

Meg Lowe

Head of Marketing Technology, NatWest

Adrian Coxon

Chief Marketing Officer, Exante

Heather Hurd

Senior Director, Global Content Studio, FIS

11:50 - 12:10

Keynote Presentation | [Gen AI & Content] GenAI and Content Repurposing – a VMware by Broadcom x Kaltura Success Story

Drowning in long-form video content but starving for engaging marketing snippets?
You’re not alone. Marketers today are under constant pressure to regularly churn out fresh content. Enter AI, the secret weapon that’s completely transforming the task of content creation and distribution, repurposing, distributions, and engagement.

Join this session:
• Hear how the company leveraged the Kaltura platform’s advanced GenAI capabilities to automate clip creation, slash editing time, and boost marketing ROI.
• Navi will also share his own insights into content enrichment, how to personalize your digital experiences, innovative methods for managing vast video libraries, collaborating effectively with video tech teams, and delivering brilliant digital experiences at scale.

Navi Azaria

Chief Revenue Officer (CRO), Kaltura

12:10 - 12:50

Panel Discussion | [Data-Driven Marketing] The ROI of Insights: How Data-Driven Insights Translate into Measurable Returns and Help Enhance Brand Equity

– MarTech: Which tools are you using to get the most value out of data (Did you implement new tools last year, are you planning to implement any new tools this year? How do you make decisions of choosing the right tool landscape)
– Services: What services have you implemented in recent years to get the most value from the data (which of these services are implemented internally, which externally – agency or freelancer?)
– Hands on: Can you share a real example of getting value out of data, which had a great impact to your organization?

MarTech Wiki: Data-Driven Marketing

Thomas Tauchner

Co-Founder & CEO, JENTIS

Ammar Basit

Global Marketing Effectiveness Analytics Lead, Haleon

12:50 - 13:20

Interview | [AI & Personalisation] Next-Level Customer Relationship Management: Personalisation in the Digital Era

– How did AI change the personalisation landscape?
– Few examples of how AI driven personalization is used to create superior customer experiences for diverse EMEA audiences.
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?

MarTech Wiki: Generative AI in Marketing
Whitepaper: AI, Personalisation & First-Party Data Fuelled Email Automation — Insights from Bloomreach

Sita Kalluri

Director, Marketing Optimization, Fitch Ratings

Catherine Collinge

Event Director, The MarTech Summit Team @ BEETc.

13:20 - 13:50

Fireside Chat | [Customer Experience] What's the Best Way to Delight Users at Every Touchpoint and Enhance the Customer Experience in the Digital Age?

– How can businesses seamlessly integrate digital platforms and physical interactions to create a unified and memorable customer experience that resonates with users, both online and offline?
– Examples of how organisations have successfully leveraged data analytics and user insights to optimise customer journeys and create tailored experiences that drive loyalty and advocacy?
– How might the tools and methods need to change for different kinds of businesses?

MarTech Wiki: Customer Experience & Retention
Whitepaper: The Race Against Time: Elevating Digital Customer Shopping Experience within Seconds — Insights from FPT Software

Jessica Hall

Marketing Director, IDEO

Sinem Soydar

Global Head of Digital & Social Media Strategy, Shell

HELLO WORLD

We were back with our Virtual offering of 2024 covering both the EMEA & APAC regions. A brand new and exciting agenda awaited filled with fireside chats and panels that featured many interesting conversations – all from the very best top industry talents. There were 20+ thought leaders & experts who revealed both pain points & best practices for the MarTech industry through significant topics such as recent advancements in AI & ML technology, full funnel marketing, talent acquisition and developments & so much more!

The 2024 Global Virtual MarTech Summit aimed to not only leave you with new insight and knowledge, but also hoped to allow you to be able to reflect and improve on your own from gaining a broader view of the industry and also learning from others’ successes and failures.
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Registration

Previous Speakers

Interested in speaking at our next summit? Please contact Lin at lduan@themartechsummit.com for details.
Menno Van Der Eijk
Director, Marketing, Amplifon
[Retail]
Jessica Hall
Director, Marketing, IDEO
[Design Services]
Ammar Basit
Global Marketing Effectiveness Analytics Lead, Haleon
[Consumer Services]
Sinem Soydar
Global Head of Digital & Social Media Strategy, Shell
[Oil & Gas]
Heather Hurd
Chief Marketing Officer, Dusk Marketing
[Marketing Agency]
Sita Kalluri
Director, Marketing Optimization, Fitch Ratings
[Financial Services]
Adrian Coxon
Chief Marketing Officer, Exante
[Financial Services]
Meg Lowe
Head of Marketing Technology, NatWest
[Financial Services]
George Yaryura
Senior Vice President Marketing, Mashreq
[Banking]
Roche Vandenberghe
Chief Marketing & Digital Business Officer, FWD Life Insurance, Philippines
[Insurance]
Thomas Tauchner
Co-Founder & CEO, JENTIS
[IT Services & IT Consulting]
Navi Azaria
Chief Revenue Officer (CRO), Kaltura
[IT Services & IT Consulting]
Deane Barker
Global Director of Content Management, Optimizely
[Software Development]
Vasilios Sarakiniotis
Global Performance Marketing, JDE Peet's
[Food & Beverage Services]
Chris Gold
Former Director, Acquisition Marketing, American Express
[Financial Services]

Summit Agenda

Click the button and enter the email you registered with to watch the On-Demand playback

09:25 - 10:15

Chairperson Opening & "Global" Panel Discussion | [Future Ready] Ready for 2024: What We Learnt From 2023 in APAC & EMEA

– What is the biggest lesson you learnt from your marketing ecosystem during 2023?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2024?

George Yaryura

Senior Vice President Marketing, Mashreq [EMEA]

Laura Atkinson

Head of Digital Services &Content, Global Sales Development, Marketing & Brand, KONE [EMEA]

Roche Vandenberghe

Chief Marketing & Digital Business Officer, FWD Life Insurance [APAC]

Prof. Andy Chun

Adjunct Professor, City University of Hong Kong [APAC]

Jasmine de Guzman

Director, International Marketing, Monsido powered by Acquia [Moderator]

10:15 - 10:50

Fireside Chat | [Revenue Generation] Relate Marketing & Sales to Customer Journey: How “Smarketing” Go Hand-in-Hand to Support Greater Sales, Profit & Cost-Effectiveness

– How to identify common ground for Marketing & Sales in order to improve communication & collaboration efficiency?
– What is the best lead generation tactic that you brought to life and what impact did it have?
– How does Marketing & Sales work with wider organisation to drive Growth, Profitability and Company Value?

MarTech Wiki: Revenue Generation
Post-Summit Report: The MarTech Summit Singapore Revenue Generation, Oct 2023

Menno Van Der Eijk

Director, Marketing, Amplifon

Vasilios Sarakiniotis

Global Performance Marketing, JDE Peet’s

Chris Gold

Former Director, Acquisition Marketing, American Express

10:50 - 11:10

Keynote Presentation | [Content Marketing] Single Sourcing Content: A Path Forward

– Theoretical foundations of single-sourcing.
– Common pitfalls and what to watch out for.
– Strategies employed by leading organizations to implement single-sourcing successfully.
– Practical advice on advancing your content team towards effective single-sourcing.

Article: 5 Key Metrics to Measure the Impact of Your Brand Awareness Efforts
MarTech Wiki: Brand Activation

Deane Barker

Global Director of Content Management, Optimizely

11:10 - 11:50

Panel Discussion | [Future of Work] The Work of Marketing: How to Transform & Align Marketing Teams to be Future-Oriented & Digital-Ready

– What are the key characteristics of a future-oriented marketing team?
– What does a future-oriented marketing team bring to the business?
– How do we give marketing not just a seat, but a voice at the decision-making table?

Meg Lowe

Head of Marketing Technology, NatWest

Adrian Coxon

Chief Marketing Officer, Exante

Heather Hurd

Senior Director, Global Content Studio, FIS

11:50 - 12:10

Keynote Presentation | [Gen AI & Content] GenAI and Content Repurposing – a VMware by Broadcom x Kaltura Success Story

Drowning in long-form video content but starving for engaging marketing snippets?
You’re not alone. Marketers today are under constant pressure to regularly churn out fresh content. Enter AI, the secret weapon that’s completely transforming the task of content creation and distribution, repurposing, distributions, and engagement.

Join this session:
• Hear how the company leveraged the Kaltura platform’s advanced GenAI capabilities to automate clip creation, slash editing time, and boost marketing ROI.
• Navi will also share his own insights into content enrichment, how to personalize your digital experiences, innovative methods for managing vast video libraries, collaborating effectively with video tech teams, and delivering brilliant digital experiences at scale.

Navi Azaria

Chief Revenue Officer (CRO), Kaltura

12:10 - 12:50

Panel Discussion | [Data-Driven Marketing] The ROI of Insights: How Data-Driven Insights Translate into Measurable Returns and Help Enhance Brand Equity

– MarTech: Which tools are you using to get the most value out of data (Did you implement new tools last year, are you planning to implement any new tools this year? How do you make decisions of choosing the right tool landscape)
– Services: What services have you implemented in recent years to get the most value from the data (which of these services are implemented internally, which externally – agency or freelancer?)
– Hands on: Can you share a real example of getting value out of data, which had a great impact to your organization?

MarTech Wiki: Data-Driven Marketing

Thomas Tauchner

Co-Founder & CEO, JENTIS

Ammar Basit

Global Marketing Effectiveness Analytics Lead, Haleon

12:50 - 13:20

Interview | [AI & Personalisation] Next-Level Customer Relationship Management: Personalisation in the Digital Era

– How did AI change the personalisation landscape?
– Few examples of how AI driven personalization is used to create superior customer experiences for diverse EMEA audiences.
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?

MarTech Wiki: Generative AI in Marketing
Whitepaper: AI, Personalisation & First-Party Data Fuelled Email Automation — Insights from Bloomreach

Sita Kalluri

Director, Marketing Optimization, Fitch Ratings

Catherine Collinge

Event Director, The MarTech Summit Team @ BEETc.

13:20 - 13:50

Fireside Chat | [Customer Experience] What's the Best Way to Delight Users at Every Touchpoint and Enhance the Customer Experience in the Digital Age?

– How can businesses seamlessly integrate digital platforms and physical interactions to create a unified and memorable customer experience that resonates with users, both online and offline?
– Examples of how organisations have successfully leveraged data analytics and user insights to optimise customer journeys and create tailored experiences that drive loyalty and advocacy?
– How might the tools and methods need to change for different kinds of businesses?

MarTech Wiki: Customer Experience & Retention
Whitepaper: The Race Against Time: Elevating Digital Customer Shopping Experience within Seconds — Insights from FPT Software

Jessica Hall

Marketing Director, IDEO

Sinem Soydar

Global Head of Digital & Social Media Strategy, Shell

What's Different

Live Streaming

All of our sessions are in real-time, allowing you to join in with speaker Q&As, live polling & connect with the rest of the MarTech loving audience

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Multi-Tracks

10 Hours of content in one day, covering APAC & EMEA regions

Previous Sponsors