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Elevating MarTech Globally: Where Ideas Transcend Boundaries

#VirtualMarTech | APAC TRACK | 21 February 2024 | On-Demand

*On-Demand now available, scroll down to view the sessions*

On-Demand Playback

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13:25 - 14:10

Chairperson Opening & Panel Discussion | [Marketing Campaigns & Localisation] Navigating Cultural Nuances in APAC Marketing

– What do people need to know about APAC audiences and what’s the maturity level in the approach for each of your companies?
– Successful campaigns and what type of processes or standards you have in place to ensure
– What makes brands and moreover, the people in your teams successful in the region?

Laura Vogel

Head of Marketing, APAC, Colgate-Palmolive

Monika Mikušová

Senior Director, Marketing, APAC, foodpanda

Kristie Wong

Head of APAC Digital, BlackRock

Benjamin O’Dell

Global Director of Demand Gen, Exclaimer

14:10 - 14:30

Keynote Presentation | [Virtual Platforms] How to Use AI to Optimise, Personalise and Scale Your Webinars

Explore the transformative power of AI in revolutionising your audience engagement strategy with ON24’s Senior Marketing Director of APJ, Tim Johnston, where he will discuss how to leverage AI across every aspect of your webinars, virtual events, and content experiences.

You’ll walk away understanding:
– How to seamlessly turn webinars and virtual events into powerful multichannel campaigns?
– Personalise experiences at scale, creating unique and engaging interactions for audiences.
– Opportunities to automatically generate and repurpose content, maximising the value of your webinar programs.
– The possibilities of AI-powered analytics and reporting for deeper insights into audience behaviour.

Tim Johnston

Senior Marketing Director, APJ, ON24

14:30 - 15:00

Fireside Chat | [E-Commerce] Leverage Data and Insights in E-Commerce for Brands to Effectively Grow Revenue

– How do brands leverage eCommerce to attract customers?
– What kinds of data points are organisations using to build customer experience and lead to revenue?
– The future e-commerce evolution and trends for brands

MarTech Wiki: E-Commerce Marketing

Prashant Lulla

Head of Customer Experience APAC, Zurich Insurance

Pallavi Pandey

Strategy & Transformation Leader for eCommerce (International Markets), Schneider Electric

15:00 - 15:20

Keynote Presentation | [AI Content] Real AI Powered Search: Smooth Sailing in the Generative AI Content Storm

– Explore the impact of generative AI on digital asset management.
– Dig into the real cost of content chaos and the challenges of managing a surge in digital assets.
– Share tools and tips to help you navigate the AI content storm.

Freddie Rumsey

Senior Account Executive, Canto

15:20 - 16:00

Panel Discussion | [AI & Data] Revolutionising Data Enrichment and Transforming Customer Insights for Hyper-Personalised Experiences

– At a cultural and operational level, how does your organization integrate the use of artificial intelligence (AI) and data analytics in optimizing marketing efforts in the Asia Pacific (APAC) region?
– How data enrichment transforms basic demographic data into a rich tapestry of personas and a better consumer experience?
– In light of the success stories involving AI-powered marketing efforts, could you share specific case studies or examples from your organization’s experience where the implementation of AI technology has led to significant marketing success in the APAC market?
– Examine the challenges that come with data enrichment, including data accuracy, integration, and maintaining data quality over time.

MarTech Wiki: Gen AI & Data Governance & Marketing Transformation

Faith Benjaathonsirikul

Head of Omnichannel, GSK

Chanuttita Chitmanasak

Regional CRM & Marketing Automation Lead, East Asia & Australia, Michelin

Cahyanto Arie Wibowo

Head of Product Strategy & Growth, KapanLagi Youniverse

16:00 - 16:20

Keynote Presentation | [Customer Engagement] Artificial Intelligence For Meaningful Customer Engagement

– How Can We Balance Hyper-Personalized Experiences with Privacy Concerns?
– What Are Key Strategies for Successfully Integrating AI into Customer Engagement Platforms?
– What Are the Most Effective Metrics to Gauge the Impact of AI on Customer Engagement and Business Performance?

Ranya Arora

Senior Strategic Business Consultant, Braze

16:20- 16:50

Fireside Chat | [Digital Trust] Adapting to Regulatory Changes in APAC, How Have You Earned Your Customer’s Digital Trust Today?

– Defining digital trust & its significance in modern business, adapting to the growing reliance on digital interactions & transactions.
– The role of trust in customer retention & loyalty through key components such as security, transparency, reliability, & privacy.
– Common concerns within MarTech such as data breaches, privacy violations, & cyber threats & how to avoid these.
– Proactive measures to build & maintain trust to help reinforce the connection between digital trust & business sustainability.

MarTech Wiki: Data Privacy
Summit Q&A – What tools or frameworks are available for measuring digital trust?: Jasmine de Guzman, Monsido & Steve Bloodworth, AstraZeneca

Nupur Tiwari

Senior Product Marketing Manager, Dell Technologies

Kartina Sury

Asia Regional Leader, CXPA

16:50 - 17:30

Panel Discussion | [Customer Experience] Decoding Success: Metrics that Matter in Evaluating Combined Customer Experience (CX) & User Experience (UX) Strategies

– Explain the quick definition of Retention rate and Churn rate and how both relevant to CX and UX.
– How retention rates reveal the intricate dance between CX and UX in cultivating brand loyalty?
– How churn rates reveal the intricate dance between CX and UX in cultivating brand loyalty?
– How can businesses evolve their metrics to remain aligned with changing customer expectations?

MarTech Wiki: Customer Experience & Retention
Whitepaper: The Race Against Time: Elevating Digital Customer Shopping Experience within Seconds — Insights from FPT Software

Nicole Chin

Head of Marketing Technology, CRM & Product Growth, Mindvalley

Bhayu Ravelli Arsyad

Head of SEA Market Research & Analytics Division, MAP Active

Teeraphol Ambhai

Head of Search Experience, Bumrungrad International Hospital [Moderator]

17:30 - 18:15

"Global" Panel Discussion | [Future Ready] Ready for 2024: What We Learnt From 2023 in APAC & EMEA

– What is the biggest lesson you learnt from your marketing ecosystem during 2023?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2024?

Prof. Andy Chun

Adjunct Professor, City University of Hong Kong [APAC]

Roche Vandenberghe

Chief Marketing & Digital Business Officer, FWD Life Insurance [APAC]

George Yaryura

Senior Vice President Marketing, Mashreq [EMEA]

Laura Atkinson

Head of Digital Services & Content, Global Sales Development, Marketing & Brand, KONE [EMEA]

Jasmine de Guzman

Director, International Marketing, Monsido powered by Acquia [Moderator]

HELLO WORLD

We were back with our first Global Virtual MarTech Summit offering of 2024 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels covered all topics from marketing strategy to customer experience & data integration, focusing on the challenges and new trends around MarTech in 2024.

The Global Virtual MarTech Summit – APAC track featured insights from top industry talents. 20+ thought leaders & experts revealed both pain points & best practices for recent advancements in right housing, growth through stronger MarTech & business strategy alignment, customer relationship, data integration, future trends & much more.
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Intensive Day

Registration

Previous Speakers

Interested in speaking? Please contact Lin at lduan@themartechsummit.com for details.
Faith Benjaathonsirikul
Head of Omnichannel, GSK
[Pharmaceuticals]
Prashant Lulla
Head of Customer Experience APAC, Zurich Insurance
[Insurance]
Monika Mikušová
Senior Director, Marketing, APAC, foodpanda
[Internet Marketplace Platforms]
George Yaryura
Senior Vice President Marketing, Mashreq
[Banking]
Roche Vandenberghe
Chief Marketing & Digital Business Officer, FWD Life Insurance, Philippines
[Insurance]
Laura Vogel
Head of Marketing, APAC, Colgate-Palmolive
[Manufacturing]
Chanuttita Chitmanasak
Regional CRM & Marketing Automation Lead, East Asia & Australia, Michelin
[Automotive]
Bhayu Ravelli Arsyad
Head of SEA Market Research & Analytics Division, MAP Active
[Retail]
Kristie Wong
Head of APAC Digital, BlackRock
[Financial Services]
Pallavi Pandey
Strategy & Transformation Leader for eCommerce (International Markets), Schneider Electric
[Manufacturing]
Benjamin O’Dell
Global Director of Demand Gen, Exclaimer
[IT Services & IT Consulting]
Teeraphol Ambhai
Head of Search Experience, Bumrungrad International Hospital
[Hospitals & Healthcare]

On-Demand Playback

Click the button and enter the email you registered with to watch the On-Demand playback

13:25 - 14:10

Chairperson Opening & Panel Discussion | [Marketing Campaigns & Localisation] Navigating Cultural Nuances in APAC Marketing

– What do people need to know about APAC audiences and what’s the maturity level in the approach for each of your companies?
– Successful campaigns and what type of processes or standards you have in place to ensure
– What makes brands and moreover, the people in your teams successful in the region?

Laura Vogel

Head of Marketing, APAC, Colgate-Palmolive

Monika Mikušová

Senior Director, Marketing, APAC, foodpanda

Kristie Wong

Head of APAC Digital, BlackRock

Benjamin O’Dell

Global Director of Demand Gen, Exclaimer

14:10 - 14:30

Keynote Presentation | [Virtual Platforms] How to Use AI to Optimise, Personalise and Scale Your Webinars

Explore the transformative power of AI in revolutionising your audience engagement strategy with ON24’s Senior Marketing Director of APJ, Tim Johnston, where he will discuss how to leverage AI across every aspect of your webinars, virtual events, and content experiences.

You’ll walk away understanding:
– How to seamlessly turn webinars and virtual events into powerful multichannel campaigns?
– Personalise experiences at scale, creating unique and engaging interactions for audiences.
– Opportunities to automatically generate and repurpose content, maximising the value of your webinar programs.
– The possibilities of AI-powered analytics and reporting for deeper insights into audience behaviour.

Tim Johnston

Senior Marketing Director, APJ, ON24

14:30 - 15:00

Fireside Chat | [E-Commerce] Leverage Data and Insights in E-Commerce for Brands to Effectively Grow Revenue

– How do brands leverage eCommerce to attract customers?
– What kinds of data points are organisations using to build customer experience and lead to revenue?
– The future e-commerce evolution and trends for brands

MarTech Wiki: E-Commerce Marketing

Prashant Lulla

Head of Customer Experience APAC, Zurich Insurance

Pallavi Pandey

Strategy & Transformation Leader for eCommerce (International Markets), Schneider Electric

15:00 - 15:20

Keynote Presentation | [AI Content] Real AI Powered Search: Smooth Sailing in the Generative AI Content Storm

– Explore the impact of generative AI on digital asset management.
– Dig into the real cost of content chaos and the challenges of managing a surge in digital assets.
– Share tools and tips to help you navigate the AI content storm.

Freddie Rumsey

Senior Account Executive, Canto

15:20 - 16:00

Panel Discussion | [AI & Data] Revolutionising Data Enrichment and Transforming Customer Insights for Hyper-Personalised Experiences

– At a cultural and operational level, how does your organization integrate the use of artificial intelligence (AI) and data analytics in optimizing marketing efforts in the Asia Pacific (APAC) region?
– How data enrichment transforms basic demographic data into a rich tapestry of personas and a better consumer experience?
– In light of the success stories involving AI-powered marketing efforts, could you share specific case studies or examples from your organization’s experience where the implementation of AI technology has led to significant marketing success in the APAC market?
– Examine the challenges that come with data enrichment, including data accuracy, integration, and maintaining data quality over time.

MarTech Wiki: Gen AI & Data Governance & Marketing Transformation

Faith Benjaathonsirikul

Head of Omnichannel, GSK

Chanuttita Chitmanasak

Regional CRM & Marketing Automation Lead, East Asia & Australia, Michelin

Cahyanto Arie Wibowo

Head of Product Strategy & Growth, KapanLagi Youniverse

16:00 - 16:20

Keynote Presentation | [Customer Engagement] Artificial Intelligence For Meaningful Customer Engagement

– How Can We Balance Hyper-Personalized Experiences with Privacy Concerns?
– What Are Key Strategies for Successfully Integrating AI into Customer Engagement Platforms?
– What Are the Most Effective Metrics to Gauge the Impact of AI on Customer Engagement and Business Performance?

Ranya Arora

Senior Strategic Business Consultant, Braze

16:20- 16:50

Fireside Chat | [Digital Trust] Adapting to Regulatory Changes in APAC, How Have You Earned Your Customer’s Digital Trust Today?

– Defining digital trust & its significance in modern business, adapting to the growing reliance on digital interactions & transactions.
– The role of trust in customer retention & loyalty through key components such as security, transparency, reliability, & privacy.
– Common concerns within MarTech such as data breaches, privacy violations, & cyber threats & how to avoid these.
– Proactive measures to build & maintain trust to help reinforce the connection between digital trust & business sustainability.

MarTech Wiki: Data Privacy
Summit Q&A – What tools or frameworks are available for measuring digital trust?: Jasmine de Guzman, Monsido & Steve Bloodworth, AstraZeneca

Nupur Tiwari

Senior Product Marketing Manager, Dell Technologies

Kartina Sury

Asia Regional Leader, CXPA

16:50 - 17:30

Panel Discussion | [Customer Experience] Decoding Success: Metrics that Matter in Evaluating Combined Customer Experience (CX) & User Experience (UX) Strategies

– Explain the quick definition of Retention rate and Churn rate and how both relevant to CX and UX.
– How retention rates reveal the intricate dance between CX and UX in cultivating brand loyalty?
– How churn rates reveal the intricate dance between CX and UX in cultivating brand loyalty?
– How can businesses evolve their metrics to remain aligned with changing customer expectations?

MarTech Wiki: Customer Experience & Retention
Whitepaper: The Race Against Time: Elevating Digital Customer Shopping Experience within Seconds — Insights from FPT Software

Nicole Chin

Head of Marketing Technology, CRM & Product Growth, Mindvalley

Bhayu Ravelli Arsyad

Head of SEA Market Research & Analytics Division, MAP Active

Teeraphol Ambhai

Head of Search Experience, Bumrungrad International Hospital [Moderator]

17:30 - 18:15

"Global" Panel Discussion | [Future Ready] Ready for 2024: What We Learnt From 2023 in APAC & EMEA

– What is the biggest lesson you learnt from your marketing ecosystem during 2023?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2024?

Prof. Andy Chun

Adjunct Professor, City University of Hong Kong [APAC]

Roche Vandenberghe

Chief Marketing & Digital Business Officer, FWD Life Insurance [APAC]

George Yaryura

Senior Vice President Marketing, Mashreq [EMEA]

Laura Atkinson

Head of Digital Services & Content, Global Sales Development, Marketing & Brand, KONE [EMEA]

Jasmine de Guzman

Director, International Marketing, Monsido powered by Acquia [Moderator]

What's Different

Live Streaming

All sessions are live in real-time. Join in with speaker Q&As, live polling and connect with the rest of the MarTech loving audience

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

APAC & EMEA Tracks

Two regions, one day, covering APAC & EMEA

Supporting Sponsors

Who Attended

HELLO WORLD

We were back with our first Global Virtual MarTech Summit offering of 2024 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels covered all topics from marketing strategy to customer experience & data integration, focusing on the challenges and new trends around MarTech in 2024.

The Global Virtual MarTech Summit – APAC track featured insights from top industry talents. 20+ thought leaders & experts revealed both pain points & best practices for recent advancements in right housing, growth through stronger MarTech & business strategy alignment, customer relationship, data integration, future trends & much more.
0 +
Speakers
0 +
Brands Attending
0 +
Sessions
0 +
Attendees