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Conceptualising the Future of MarTech

#VirtualMarTech | APAC TRACK | 22 February 2023 | On-Demand

On-Demand now available, scroll down to view the sessions

Summit Agenda

Click the button and enter the email you registered with to watch the On-Demand playback

13:15 - 14:00

Chairperson Opening & Panel Discussion | [Marketing Strategy] How Video-first Marketing Strategy Can Help Improve SEO?

– What is video-first marketing?
– Video Marketing vs. Video-first Marketing
– What’s the connection between video and SEO?

Portia Huang

Head of Marketing & Media , APAC, iptiQ by Swiss Re

Henry Dalziel

Head of SEO, YesStyle.com

Rahul Bibhuti

Marketing Director (Health, Nutrition & Hygiene), Reckitt Indonesia

14:00 - 14:20

Interview | How to Innovate the Way to Engage Your Customers In the Modern Marketing World?

– Current business challenges across the APAC region
– How to adopt the latest marketing technology and help the team to leverage the power of data?
– How to build a more innovative approach to engage customers across different channels?
– How to help modern businesses personalise at scale?

Anthony Connor

Head of Sales, Segment , APAC, Twilio

14:20 - 15:00

Panel Discussion | [Data Integration] It’s Time to Be More ‘Intelligent’ About Data Integration in 2023

– How data-driven organisations can integrate data to build a single source of truth?
– How to integrate data and obtain data insights to make the right decisions?
– What’s the meaning of data integration for enterprises who want a leg up on the competition?

Elaine Chum

Area Head of Digital & Social Media Marketing, North Asia, BAT

Sheila Berman

Global Lead, MarTech & Marketing Operations, She Loves Data

Sonny Supriyadi

Head, Pricing & Data Analytics, Maybank

15:00 - 15:40

Panel Discussion | [Customer Experiences] From Big Data to Big Ops, How We Effectively Distil and Activate Data in Operations and Customer Experiences?

– What is “Big Ops”?
– How to capture available data and put it to some use by data intelligence & data reflexes?
– How Big Ops can help deliver insights and activations for customer experiences?

[Moderator] Cecilia Chan

Marketing Director, Asia, Valuation & Advisory Services, Colliers

Trần Hoàng Nhật Khánh

Marketing Director of Retail Banking, VPBank

Victor Cobo Ramirez

Director, Customer Portfolio and eCommerce Product Owner, Manulife

Akanksha Rastogi

Head of Data & Insights, foodpanda

Stephanie Caunter

Director, Customer Strategy & Marketing, AIA Malaysia

15:40 - 16:00

Keynote Presentation | Unlocking Hidden Revenue: Take Your Customers With You On A Journey - Know Your Customers

What does a customer-centric sales journey entail? The phrase has evolved into a prerequisite for brands before customer acquisition, but figuring out its exact significance might be the ideal first step to take.

In this session, join us on a journey to uncovering the central value source and elevating your brand’s revenue streams through reliable methods such as audience identity resolution. You’ll:

– Learn why customer engagement is the core engine for driving revenue growth
– Get acquainted with the major touchpoints and metrics of your customer journeys
– Build holistic business models and digital transformation maps around customer interactions

Mani Gopalaratnam

Chief Executive Officer & Chief Technology Officer, Resulticks

16:00 - 16:30

Fireside Chat | [Customer Engagement] The Return of No-visual Audio, How to Map Out an Audio-inclusive Strategy to Boost Customer Engagement?

– How to use sound to boost brand engagement?
– How can your brand leverage sound on different platforms?
– How to strategically leverage brand sound?

Avik Chatterjee

Marketing Director, Kimberly-Clark Vietnam

Christy Chau

Head of Marketing, APAC, ECOVACS Robotics

16:30 - 17:00

Fireside Chat | [Digital Transformation] How No Code is Reshaping the Digital Marketing Landscape?

– What kind of change can ‘no code’ tools give non-technical professionals?
– How no code can empower general business users?
– What’s the meaning of no code for digital transformation?
– What tools or products are you using today that have “no code” capabilities? Are they being used or maximised? What’s on the horizon for these products to take advantage of this trend?

Ria Sutrisno

Chief Marketing Officer, Sampoerna Schools System

Nathdanai Kwansiripat

Head of Digital Transformation, Bank of Ayudhya

17:00 - 17:45

'Global' Panel Discussion | [Future Ready] Ready for 2023: What We Learnt From 2022 in APAC & EMEA

– What is the biggest lesson you learnt from your marketing ecosystem during 2022?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2023?

Nadia Omer

Chief Marketing & Growth Officer, South East Asia, CARS24

Frederic Tardy

Group Chief Customer & Strategy Officer, Home Credit (PPF)

Jasmine de Guzman

Director of International Marketing, Monsido powered by CivicPlus

Cassius Taylor-Smith

Chief Marketing Officer, EMEA, Colliers

HELLO WORLD

We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels covered all topics from marketing strategy to customer experience & data integration, focusing on the challenges and new trends around MarTech in 2023.

The 2023 Global Virtual MarTech one-day Summit – APAC track featured insights from top industry talents. 25+ thought leaders & experts revealed both pain points & best practices for recent advancements in right housing, growth through stronger MarTech & business strategy alignment, customer relationship, data integration, future trends & much more.
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Global Tracks
0

Registration

Confirmed Speakers

Interested in speaking? Please contact Lin at lduan@themartechsummit.com for details.
Jasmine de Guzman
Director, International Marketing, Monsido powered by Acquia
[IT Services & IT Consulting]
Avik Chatterjee
Marketing Director, Kimberly-Clark Vietnam
[Manufacturing]
Trần Hoàng Nhật Khánh
Marketing Director of Retail Banking, VPBank
[Banking]
Nadia Omer
Chief Marketing & Growth Officer, South East Asia, CARS24
[Manufacturing]
Frederic Tardy
Group Chief Customer & Strategy Officer, Home Credit (PPF)
[Financial Services]
Rahul Bibhuti
Marketing Director (Health, Nutrition & Hygiene), Reckitt Indonesia
[FMCG]
Victor Cobo Ramirez
Director, Customer Portfolio and eCommerce Product Owner, Manulife
[Financial Services]
Cassius Taylor-Smith
Chief Marketing Officer, EMEA, Colliers
[Real Estate]

Summit Agenda

Click the button and enter the email you registered with to watch the On-Demand playback

13:15 - 14:00

Chairperson Opening & Panel Discussion | [Marketing Strategy] How Video-first Marketing Strategy Can Help Improve SEO?

– What is video-first marketing?
– Video Marketing vs. Video-first Marketing
– What’s the connection between video and SEO?

Portia Huang

Head of Marketing & Media , APAC, iptiQ by Swiss Re

Henry Dalziel

Head of SEO, YesStyle.com

Rahul Bibhuti

Marketing Director (Health, Nutrition & Hygiene), Reckitt Indonesia

14:00 - 14:20

Interview | How to Innovate the Way to Engage Your Customers In the Modern Marketing World?

– Current business challenges across the APAC region
– How to adopt the latest marketing technology and help the team to leverage the power of data?
– How to build a more innovative approach to engage customers across different channels?
– How to help modern businesses personalise at scale?

Anthony Connor

Head of Sales, Segment , APAC, Twilio

14:20 - 15:00

Panel Discussion | [Data Integration] It’s Time to Be More ‘Intelligent’ About Data Integration in 2023

– How data-driven organisations can integrate data to build a single source of truth?
– How to integrate data and obtain data insights to make the right decisions?
– What’s the meaning of data integration for enterprises who want a leg up on the competition?

Elaine Chum

Area Head of Digital & Social Media Marketing, North Asia, BAT

Sheila Berman

Global Lead, MarTech & Marketing Operations, She Loves Data

Sonny Supriyadi

Head, Pricing & Data Analytics, Maybank

15:00 - 15:40

Panel Discussion | [Customer Experiences] From Big Data to Big Ops, How We Effectively Distil and Activate Data in Operations and Customer Experiences?

– What is “Big Ops”?
– How to capture available data and put it to some use by data intelligence & data reflexes?
– How Big Ops can help deliver insights and activations for customer experiences?

[Moderator] Cecilia Chan

Marketing Director, Asia, Valuation & Advisory Services, Colliers

Trần Hoàng Nhật Khánh

Marketing Director of Retail Banking, VPBank

Victor Cobo Ramirez

Director, Customer Portfolio and eCommerce Product Owner, Manulife

Akanksha Rastogi

Head of Data & Insights, foodpanda

Stephanie Caunter

Director, Customer Strategy & Marketing, AIA Malaysia

15:40 - 16:00

Keynote Presentation | Unlocking Hidden Revenue: Take Your Customers With You On A Journey - Know Your Customers

What does a customer-centric sales journey entail? The phrase has evolved into a prerequisite for brands before customer acquisition, but figuring out its exact significance might be the ideal first step to take.

In this session, join us on a journey to uncovering the central value source and elevating your brand’s revenue streams through reliable methods such as audience identity resolution. You’ll:

– Learn why customer engagement is the core engine for driving revenue growth
– Get acquainted with the major touchpoints and metrics of your customer journeys
– Build holistic business models and digital transformation maps around customer interactions

Mani Gopalaratnam

Chief Executive Officer & Chief Technology Officer, Resulticks

16:00 - 16:30

Fireside Chat | [Customer Engagement] The Return of No-visual Audio, How to Map Out an Audio-inclusive Strategy to Boost Customer Engagement?

– How to use sound to boost brand engagement?
– How can your brand leverage sound on different platforms?
– How to strategically leverage brand sound?

Avik Chatterjee

Marketing Director, Kimberly-Clark Vietnam

Christy Chau

Head of Marketing, APAC, ECOVACS Robotics

16:30 - 17:00

Fireside Chat | [Digital Transformation] How No Code is Reshaping the Digital Marketing Landscape?

– What kind of change can ‘no code’ tools give non-technical professionals?
– How no code can empower general business users?
– What’s the meaning of no code for digital transformation?
– What tools or products are you using today that have “no code” capabilities? Are they being used or maximised? What’s on the horizon for these products to take advantage of this trend?

Ria Sutrisno

Chief Marketing Officer, Sampoerna Schools System

Nathdanai Kwansiripat

Head of Digital Transformation, Bank of Ayudhya

17:00 - 17:45

'Global' Panel Discussion | [Future Ready] Ready for 2023: What We Learnt From 2022 in APAC & EMEA

– What is the biggest lesson you learnt from your marketing ecosystem during 2022?
– What challenges do you struggle most with when approaching the APAC/EMEA market?
– How should we overcome these challenges and strive in 2023?

Nadia Omer

Chief Marketing & Growth Officer, South East Asia, CARS24

Frederic Tardy

Group Chief Customer & Strategy Officer, Home Credit (PPF)

Jasmine de Guzman

Director of International Marketing, Monsido powered by CivicPlus

Cassius Taylor-Smith

Chief Marketing Officer, EMEA, Colliers

What's Different

Live Streaming

All sessions are live in real-time. Join in with speaker Q&As, live polling and connect with the rest of the MarTech loving audience

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Multi-Tracks

Two regions, one day, covering APAC & EMEA

Sponsors

HELLO WORLD

We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels covered all topics from marketing strategy to customer experience & data integration, focusing on the challenges and new trends around MarTech in 2023.

The 2023 Global Virtual MarTech one-day Summit – APAC track featured insights from top industry talents. 25+ thought leaders & experts revealed both pain points & best practices for recent advancements in right housing, growth through stronger MarTech & business strategy alignment, customer relationship, data integration, future trends & much more.
Seniority
0 %
Attendees
0 +
Global Tracks
0

Registration

Previous Edition

UPCOMING EVENTS

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