BEETc on Screen

– Discuss the latest trends and how do you create digital content in your organisation.
– How digital content fits into the customer journey with MarTech? Who are the consumers / target audience?
– Challenges and opportunities in fostering collaboration between marketing and creative teams.

– How is data being collected and leveraged in your organisation/industry?
– What are some common challenges encountered by companies when integrating data-driven customer experience initiatives into their marketing strategies?
– Tips on how to effectively address your obstacles.
– How can businesses use predictive analytics & machine learning to anticipate customer needs and deliver proactive personalised experiences?

– Could you share an example where anticipating customer needs ahead of time made a real difference in your marketing strategy What changed as a result?
– How does predictive analytics help in creating personalized experiences for customers? What are some successful outcomes you’ve seen?
– What are some common challenges businesses face when incorporating predictive analytics into their marketing tools, and how can these be overcome?

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation?
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency?
– What are the cost-efficient / cost-effective ways for lead generation?

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

– How to tailor marketing efforts to specific local markets while maintaining a cohesive global brand image?
– How MarTech adapts to global-local fusions for better engagement?
– What does the future of personalisation look like with the privacy restrictions that are being imposed in certain markets?