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Beyond Borders: Uniting Global Insights for Customer-Centric Success in MarTech

#VirtualMarTech | APAC TRACK | 21 May 2024 | Live-Stream

12:40 – 17:00 Singapore Time / GMT+8

Agenda

All of the thoughtfully crafted topics covered, collectively represent the comprehensive journey of marketers. (Subject to change)

12:40 - 13:25

Chairperson Opening & Panel Discussion | [Digital Content Creation] Redefining and Elevating Brand Engagement with Digital Contents

– Discuss the latest trends in digital content creation, such as interactive content and multimedia storytelling.
– How digital content fits into the customer journey.
– Challenges and opportunities in fostering collaboration between marketing and creative teams.

Natthapong Inpo

Head of Marketing, MONIX
[Moderator]

Ploychompoo Panroongrote

Head of Brand and Digital Marketing, KB J Capital

Evelyn Lee Li Wei

Head of Marketing, Secret Recipe Cakes & Cafe

13:25 - 13:55

Fireside Chat | [Relationship Marketing] Strategies for Seamlessly Incorporating Loyalty Programs and Design Elements in MarTech

– How effectively does Relationship Marketing facilitate connections with Gen-Z customers?
– In today’s hyper-competitive market, how gamification is integrated into loyalty programs to motivate participation, engagement, and loyalty?
– How to scale up cross-selling and upselling opportunities to an audience who already values you?

Sandeep Bhambare

Associate Director, Marketing Technologies, PepsiCo

Michelle Fu

Marketing Manager, APAC, SB Telecom Singapore

13:55 - 14:35

Panel Discussion | [Personalisation] Leveraging Data-driven Customisation Strategies to Optimise Customer Relationships

– What are some common challenges encountered by companies when integrating data-driven customer experience initiatives into their marketing strategies, & tips on how to effectively address these obstacles.
– How can businesses use predictive analytics and machine learning to anticipate customer needs and deliver proactive personalised experiences?

Karthik Murugan

Head of Data, AWS, Public Sector, Amazon Web Services

Andy Chang

Head of Engagement Solutions, Group Marketing Technology, Electrolux

14:35 - 15:05

Fireside Chat | [Predictive Analytics] How to Use Predictive Analytics to Anticipate Customer Behaviour for Strategic Engagement?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?

Suhail Ahmed

Partner, Head of Data, Martech & Programmatic, Dentsu

Sorathan (Pa) Nattapongsapak

Digital & Technology Business Partner, South East Asia and South Asia, Zoetis

Pragati Singh

Senior Manager, Strategic Partnerships, Pinterest

15:05 - 15:40

Fireside Chat | [Revenue Generation] How to harmonise Marketing & Sales "Smarketing" with the Customer Journey for Enhanced Sales, Profitability, and Cost-Efficiency

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation?
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency?

Katrina Tirante Uy

Director, ASI Portfolio Marketing (I&S) and Asia Marketing, Vertiv

Mya Thway (Michelle) Nwe

Digital Marketing Lead, CLM Hub, Prudential (Cambodia) Life Assurance

15:40 - 16:20

Panel Discussion | [Data Insights] The ROI of Insights: How Data-Driven Insights Translate into Measurable returns and Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

Avneesh Kabra

Marketing Manager, APAC & MEA, Arxada

Anjali Kalia

Assistant Vice President, Digital Excellence, IHH Healthcare

Shamim Uz Zaman

Head of Marketing Communication, Robi Axiata Bangladesh

16:20 - 17:00

"Global" Panel Discussion | [MarTech Trends] Embodying MarTech Trends and Strategies to Meet Glocal Expectations

– How to tailor marketing efforts to specific local markets while maintaining a cohesive global brand image?
– How to embrace the chaos of transformation and leverage it to your brand advantage with MarTech?
– How MarTech adapts to Global-Local fusions for better engagement.

Chunnu Agrawal

Manager, IT, ITC

Nikola Maricic

Marketing Director, APAC, RIA Financial

Anh Nguyen

VP, Growth, Wolt

HELLO WORLD

Following the success of the Global Virtual MarTech Summit in February 2024, we are thrilled to unveil our second virtual offering of the year, spanning the EMEA and APAC regions. Featuring a tailormade agenda we will delve into key areas such as content creation, relationship marketing, personalisation, predictive analytics, revenue generation, and data insights. All of the thoughtfully crafted topics covered, collectively represent the comprehensive journey of marketers.

This summit features the same agenda for both EMEA and APAC tracks, fostering a comprehensive and cross-cultural understanding of global trends and best practices. This enhances your learning journey, empowering you to apply insights gleaned from a variety of markets to your specific contexts.
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Speakers
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Brands Attending
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Consecutive Live Sessions
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Attendees
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Global Tracks
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Intensive Day

Registration

Confirmed Speakers

Interested in speaking? Please contact Lin at lduan@themartechsummit.com for details.
Juan Blas Gómez
Marketing Technology Capability Lead, Medibank
[Insurance]
Suhail Ahmed
Partner, Head of Data & Martech, Dentsu
[Advertising Services]
Mya Thway (Michelle) Nwe
Digital Marketing Lead, CLM Hub, Prudential (Cambodia) Life Assurance
[Insurance]
Katrina Tirante Uy
Director, ASI Portfolio Marketing (I&S) and Asia Marketing, Vertiv
[Electronics Manufacturing]
Andy Chang
Head of Engagement Solutions, Group Marketing Technology, Electrolux
[Manufacturing]
Sandeep Bhambare
Associate Director, Marketing Technologies, PepsiCo
[Food and Beverage Services]
Evelyn Lee Li Wei
Head of Marketing, Secret Recipe Cakes & Cafe
[Food and Beverage Services]
Avneesh Kabra
Marketing Manager, APAC & MEA, Arxada
[Chemical Manufacturing]
Ploychompoo Panroongrote
Head of Brand and Digital Marketing, KB J Capital
[Financial Services]
Karthik Murugan
Head of Data, AWS, Public Sector, Amazon Web Services
[IT Services and IT Consulting]
Shamim Uz Zaman
Head of Marketing Communication, Robi Axiata Bangladesh
[Telecommunications]
Pragati Singh
Senior Manager, Strategic Partnerships, Pinterest
[Social Networking Software]
Nikola Maricic
Marketing Director, APAC, RIA Financial
[Financial Services]
Michelle Fu
Marketing Manager, APAC, SB Telecom Singapore
[Banking]
Chunnu Agrawal
Manager, IT, ITC
[Fast-Moving Consumer Goods]
Anjali Kalia
Assistant Vice President, Digital Excellence, IHH Healthcare
[Hospitals & Health Care]
Sorathan Nattapongsapak
Digital & Technology Business Partner, Southeast Asia & South Asia, Zoetis
[Pharmaceutical]
Natthapong Inpo
Head of Marketing, MONIX
[FinTech]

Agenda

All of the thoughtfully crafted topics covered, collectively represent the comprehensive journey of marketers. (Subject to change)

12:40 - 13:25

Chairperson Opening & Panel Discussion | [Digital Content Creation] Redefining and Elevating Brand Engagement with Digital Contents

– Discuss the latest trends in digital content creation, such as interactive content and multimedia storytelling.
– How digital content fits into the customer journey.
– Challenges and opportunities in fostering collaboration between marketing and creative teams.

Natthapong Inpo

Head of Marketing, MONIX
[Moderator]

Ploychompoo Panroongrote

Head of Brand and Digital Marketing, KB J Capital

Evelyn Lee Li Wei

Head of Marketing, Secret Recipe Cakes & Cafe

13:25 - 13:55

Fireside Chat | [Relationship Marketing] Strategies for Seamlessly Incorporating Loyalty Programs and Design Elements in MarTech

– How effectively does Relationship Marketing facilitate connections with Gen-Z customers?
– In today’s hyper-competitive market, how gamification is integrated into loyalty programs to motivate participation, engagement, and loyalty?
– How to scale up cross-selling and upselling opportunities to an audience who already values you?

Sandeep Bhambare

Associate Director, Marketing Technologies, PepsiCo

Michelle Fu

Marketing Manager, APAC, SB Telecom Singapore

13:55 - 14:35

Panel Discussion | [Personalisation] Leveraging Data-driven Customisation Strategies to Optimise Customer Relationships

– What are some common challenges encountered by companies when integrating data-driven customer experience initiatives into their marketing strategies, & tips on how to effectively address these obstacles.
– How can businesses use predictive analytics and machine learning to anticipate customer needs and deliver proactive personalised experiences?

Karthik Murugan

Head of Data, AWS, Public Sector, Amazon Web Services

Andy Chang

Head of Engagement Solutions, Group Marketing Technology, Electrolux

14:35 - 15:05

Fireside Chat | [Predictive Analytics] How to Use Predictive Analytics to Anticipate Customer Behaviour for Strategic Engagement?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?

Suhail Ahmed

Partner, Head of Data, Martech & Programmatic, Dentsu

Sorathan (Pa) Nattapongsapak

Digital & Technology Business Partner, South East Asia and South Asia, Zoetis

Pragati Singh

Senior Manager, Strategic Partnerships, Pinterest

15:05 - 15:40

Fireside Chat | [Revenue Generation] How to harmonise Marketing & Sales "Smarketing" with the Customer Journey for Enhanced Sales, Profitability, and Cost-Efficiency

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation?
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency?

Katrina Tirante Uy

Director, ASI Portfolio Marketing (I&S) and Asia Marketing, Vertiv

Mya Thway (Michelle) Nwe

Digital Marketing Lead, CLM Hub, Prudential (Cambodia) Life Assurance

15:40 - 16:20

Panel Discussion | [Data Insights] The ROI of Insights: How Data-Driven Insights Translate into Measurable returns and Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

Avneesh Kabra

Marketing Manager, APAC & MEA, Arxada

Anjali Kalia

Assistant Vice President, Digital Excellence, IHH Healthcare

Shamim Uz Zaman

Head of Marketing Communication, Robi Axiata Bangladesh

16:20 - 17:00

"Global" Panel Discussion | [MarTech Trends] Embodying MarTech Trends and Strategies to Meet Glocal Expectations

– How to tailor marketing efforts to specific local markets while maintaining a cohesive global brand image?
– How to embrace the chaos of transformation and leverage it to your brand advantage with MarTech?
– How MarTech adapts to Global-Local fusions for better engagement.

Chunnu Agrawal

Manager, IT, ITC

Nikola Maricic

Marketing Director, APAC, RIA Financial

Anh Nguyen

VP, Growth, Wolt

What's Different

1 Agenda 2 Perspectives from both EMEA & APAC Regions

Gain a comprehensive & cross-cultural understanding of global trends & best practices from a broader range of perspectives and strategies, enriching your learning experience & enabling you to apply insights from different markets to your setting.

Immersive Experience

Engage in interactive discussions, virtual networking, and insightful Q&A sessions for a dynamic MarTech learning environment.

Industry Recognition

Elevate your professional reputation by attending a reputable summit endorsed by leading MarTech experts.

Supporting Sponsors

Who's Attended

HELLO WORLD

Following the success of the Global Virtual MarTech Summit in February 2024, we are thrilled to unveil our second virtual offering of the year, spanning the EMEA and APAC regions. Featuring a tailormade agenda we will delve into key areas such as content creation, relationship marketing, personalisation, predictive analytics, revenue generation, and data insights. All of the thoughtfully crafted topics covered, collectively represent the comprehensive journey of marketers.

This summit features the same agenda for both EMEA and APAC tracks, fostering a comprehensive and cross-cultural understanding of global trends and best practices. This enhances your learning journey, empowering you to apply insights gleaned from a variety of markets to your specific contexts.
0 +
Speakers
0 +
Brands Attending
0
Consecutive Live Sessions
0 +
Attendees
0
Global Tracks
0
Intensive Day

Registration

Previous Edition

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