– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world

– How stories are told around the world?
– What ticks the box for Europe vs. APAC

– How to build a content tech stack that leverages a digital asset management platform as the hub of your digital content supply chain?
– Streamlining digital content workflows to produce content more efficiently at scale
– Enabling better collaboration on your remote or hybrid teams

– How to put customer-centricity at the centre of digital marketing transformation?
– How to ensure company-wide customer-centricity at all levels?
– Is customer-centrism a must to survive in the evolving landscape of businesses or are there alternative practices to get ‘the competitive edge’?

– What is the importance of personalisation in crafting impactful brand campaigns?
– What are some common pitfalls to be mindful of when integrating hyper-personalisation with omnichannel marketing?
– How can organisations balance personalisation & optimisation in their marketing strategies?

– What are the challenges that Omnichannel businesses face when measuring marketing effectiveness?
– How has signal loss changed the measurement landscape?
– How are brands like H&M adapting to a post cookie/IDFA environment?

– What are the skillsets needed from a marketer in a digital-first world?
– How to effectively standardise the training process to align your marketing team?
– What is the major obstacle in finding & retaining the right marketing talent who would return results?

– How would you define customer-centricity? How does your organisation practice customer-centricity?
– How does your organisation embrace design thinking to innovate?
– How does your organisation extract deep customer insights to reimagine customer journey?
– What’s the impact of data & digital to your organisation? How does data & digital transform your organisation from being proactive to being pre-emptive?

– What are the pros & cons of implementing end-to-end marketing solutions? How can we eliminate the cons?
– What’s the difference in ROI of building marketing solutions in house vs using 3rd party solutions? Does it worth the effort?
– How to ensure your MarTech solutions are the right fit for your business needs?