Chairperson Opening & ‘Global’ Panel Discussion | [Future Trends] The Future Trends in Marketing: A Brief Look at the Short & Long Term
– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world
Keynote Presentation | [Content Marketing Strategy] (Re)energise Your Digital Content Supply Chain
– How to build a content tech stack that leverages a digital asset management platform as the hub of your digital content supply chain?
– Streamlining digital content workflows to produce content more efficiently at scale
– Enabling better collaboration on your remote or hybrid teams
Panel Discussion | [Customer Centricity] Integrating Customer-Centricity into the Digital Marketing Transformation Roadmap
– How to put customer-centricity at the centre of digital marketing transformation?
– How to ensure company-wide customer-centricity at all levels?
– Is customer-centrism a must to survive in the evolving landscape of businesses or are there alternative practices to get ‘the competitive edge’?
Aditi Sud
Chief Marketing Officer
Maja Sand-Grimnitz
Director, Brand Management & Global Gaming Marketing
Panel Discussion | [Personalisation / Omnichannel Marketing] Integrating Personalisation with Omni-channel Marketing for Impactful Marketing Campaigns & Brand Loyalty
– What is the importance of personalisation in crafting impactful brand campaigns?
– What are some common pitfalls to be mindful of when integrating hyper-personalisation with omnichannel marketing?
– How can organisations balance personalisation & optimisation in their marketing strategies?
Fireside Chat | [Marketing Mix Modeling] Marketing Measurement in a Post-IDFA World for Omnichannel Businesses
– What are the challenges that Omnichannel businesses face when measuring marketing effectiveness?
– How has signal loss changed the measurement landscape?
– How are brands like H&M adapting to a post cookie/IDFA environment?
Panel Discussion | [Leadership] Essential Modern Digital Marketing Skills Needed to Upskill & Better Prepare Your Marketing Team
– What are the skillsets needed from a marketer in a digital-first world?
– How to effectively standardise the training process to align your marketing team?
– What is the major obstacle in finding & retaining the right marketing talent who would return results?
Liz Fendt
Global Chief Marketing Officer
Jennifer Braunschweiger
Senior Director & Global Head of Content Marketing
Fireside Chat | [Design Thinking / Digital Experiences] Leveraging Design Thinking for Consumer-Centric Digital Experiences & UX
– How would you define customer-centricity? How does your organisation practice customer-centricity?
– How does your organisation embrace design thinking to innovate?
– How does your organisation extract deep customer insights to reimagine customer journey?
– What’s the impact of data & digital to your organisation? How does data & digital transform your organisation from being proactive to being pre-emptive?
Panel Discussion | [Content Marketing] Driving Business Growth with Content Marketing Strategies
– What are the pros & cons of implementing end-to-end marketing solutions? How can we eliminate the cons?
– What’s the difference in ROI of building marketing solutions in house vs using 3rd party solutions? Does it worth the effort?
– How to ensure your MarTech solutions are the right fit for your business needs?
Victoria Hatcher
Senior Director, Global Marketing
Jennifer Gibson
Head of Marketing, East Hemisphere
Gauri Jaisingh
Sr. Director Global Brand & Content Strategy
Jennifer Bowman
Sr. Director Marketing, Gaming – EMEA & LAC & Global Marketing Operations
Day 2 Chairperson Opening & “Global” Panel Discussion | [Future Trends] The Future Trends in Marketing: A brief Look at the Short and Long Term
– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world
Fireside Chat | [Data-Driven Marketing] Digital Everything, From Anywhere: Data is the Key to Business Growth in this New Era
– The latest trends and insights and what impact they will have on your business
– How data, analytics, and technology can help you put customers at the center of your business and thrive in the new all-digital landscape?
Panel Discussion | [Emerging Technologies] Articulating a Realistic Digital Marketing Transformation Vision & Defining Key Performing Indicators (KPI) for Success
– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world
Panel Discussion | [Content Marketing] Driving Business Growth with Content Marketing Strategies
– What are the pros and cons of implementing end-to-end marketing solutions? How can we eliminate the cons?
– What’s the difference in ROI of building marketing solutions in house vs using 3rd party solutions? Does it worth the effort?
– How to ensure your MarTech solutions are the right fit for your business needs?
Fireside Chat | [Customer Centricity] Integrating Customer-Centricity into the Digital Marketing Transformation Roadmap
– How to put the customer-centricity in the centre of digital marketing transformation?
– How to ensure company-wide customer-centricity at all levels?
– Is customer-centricism a must to survive in the evolving landscape of businesses or are there alternative practices to get the competitive edge?
Panel Discussion | [Leadership] Essential Modern Digital Marketing Skills Needed to Upskill and Better Prepare Your Marketing Team
– What are the skillsets needed from a marketer in a digital-first world?
– How to effectively standardise the training process to align your marketing team?
– What is the major obstacle in finding and retaining the right marketing talent who would return results?
Chairperson Opening & 'Global' Panel Discussion | [Future Trends] The Future Trends in Marketing: A Brief Look at the Short & Long Term
– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world
Keynote Presentation | [Content Marketing Strategy] (Re)energise Your Digital Content Supply Chain
– How to build a content tech stack that leverages a digital asset management platform as the hub of your digital content supply chain?
– Streamlining digital content workflows to produce content more efficiently at scale
– Enabling better collaboration on your remote or hybrid teams
Panel Discussion | [Customer Centricity] Integrating Customer-Centricity into the Digital Marketing Transformation Roadmap
– How to put customer-centricity at the centre of digital marketing transformation?
– How to ensure company-wide customer-centricity at all levels?
– Is customer-centrism a must to survive in the evolving landscape of businesses or are there alternative practices to get ‘the competitive edge’?
Aditi Sud
Chief Marketing Officer
Maja Sand-Grimnitz
Director, Brand Management & Global Gaming Marketing
Panel Discussion | [Personalisation / Omnichannel Marketing] Integrating Personalisation with Omni-channel Marketing for Impactful Marketing Campaigns & Brand Loyalty
– What is the importance of personalisation in crafting impactful brand campaigns?
– What are some common pitfalls to be mindful of when integrating hyper-personalisation with omnichannel marketing?
– How can organisations balance personalisation & optimisation in their marketing strategies?
Fireside Chat | [Marketing Mix Modeling] Marketing Measurement in a Post-IDFA World for Omnichannel Businesses
– What are the challenges that Omnichannel businesses face when measuring marketing effectiveness?
– How has signal loss changed the measurement landscape?
– How are brands like H&M adapting to a post cookie/IDFA environment?
Panel Discussion | [Leadership] Essential Modern Digital Marketing Skills Needed to Upskill & Better Prepare Your Marketing Team
– What are the skillsets needed from a marketer in a digital-first world?
– How to effectively standardise the training process to align your marketing team?
– What is the major obstacle in finding & retaining the right marketing talent who would return results?
Liz Fendt
Global Chief Marketing Officer
Jennifer Braunschweiger
Senior Director & Global Head of Content Marketing
Fireside Chat | [Design Thinking / Digital Experiences] Leveraging Design Thinking for Consumer-Centric Digital Experiences & UX
– How would you define customer-centricity? How does your organisation practice customer-centricity?
– How does your organisation embrace design thinking to innovate?
– How does your organisation extract deep customer insights to reimagine customer journey?
– What’s the impact of data & digital to your organisation? How does data & digital transform your organisation from being proactive to being pre-emptive?
Panel Discussion | [Content Marketing] Driving Business Growth with Content Marketing Strategies
– What are the pros & cons of implementing end-to-end marketing solutions? How can we eliminate the cons?
– What’s the difference in ROI of building marketing solutions in house vs using 3rd party solutions? Does it worth the effort?
– How to ensure your MarTech solutions are the right fit for your business needs?
Victoria Hatcher
Senior Director, Global Marketing
Jennifer Gibson
Head of Marketing, East Hemisphere
Gauri Jaisingh
Sr. Director Global Brand & Content Strategy
Jennifer Bowman
Sr. Director Marketing, Gaming – EMEA & LAC & Global Marketing Operations
As the fourth quarter of the year is approaching fast, our next edition of the Global Virtual MarTech Summit Europe track is taking shape. This edition is inspired by the recovery of businesses from the disruptions caused by COVID-19, as we are on the look-out for innovative & cost-efficient ways of rendering the digital marketing transformation efforts sustainable. Many things have changed from the way we work to where we work over the years & businesses seem to have adapted in an agile manner. Hence, it’s time for us to learn from the mistakes & get inspired by the achievements of each other to shape up our strategies for 2023!
This LIVE streamed one-day summit will be focusing on Digital Marketing Transformation & Customer Experience in two regions: APAC & Europe. 35+ industry-thought leaders & experts will reveal both pain points & best practices for recent advancements in predictive analytics, gamification, personalisation, brand loyalty, digital capabilities, customer-centricity & much more.
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Interested in speaking at our next summit? Please contact Lin at lduan@themartechsummit.com for details.
Chairperson Opening & ‘Global’ Panel Discussion | [Future Trends] The Future Trends in Marketing: A Brief Look at the Short & Long Term
– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world
Keynote Presentation | [Content Marketing Strategy] (Re)energise Your Digital Content Supply Chain
– How to build a content tech stack that leverages a digital asset management platform as the hub of your digital content supply chain?
– Streamlining digital content workflows to produce content more efficiently at scale
– Enabling better collaboration on your remote or hybrid teams
Panel Discussion | [Customer Centricity] Integrating Customer-Centricity into the Digital Marketing Transformation Roadmap
– How to put customer-centricity at the centre of digital marketing transformation?
– How to ensure company-wide customer-centricity at all levels?
– Is customer-centrism a must to survive in the evolving landscape of businesses or are there alternative practices to get ‘the competitive edge’?
Aditi Sud
Chief Marketing Officer
Maja Sand-Grimnitz
Director, Brand Management & Global Gaming Marketing
Panel Discussion | [Personalisation / Omnichannel Marketing] Integrating Personalisation with Omni-channel Marketing for Impactful Marketing Campaigns & Brand Loyalty
– What is the importance of personalisation in crafting impactful brand campaigns?
– What are some common pitfalls to be mindful of when integrating hyper-personalisation with omnichannel marketing?
– How can organisations balance personalisation & optimisation in their marketing strategies?
Fireside Chat | [Marketing Mix Modeling] Marketing Measurement in a Post-IDFA World for Omnichannel Businesses
– What are the challenges that Omnichannel businesses face when measuring marketing effectiveness?
– How has signal loss changed the measurement landscape?
– How are brands like H&M adapting to a post cookie/IDFA environment?
Panel Discussion | [Leadership] Essential Modern Digital Marketing Skills Needed to Upskill & Better Prepare Your Marketing Team
– What are the skillsets needed from a marketer in a digital-first world?
– How to effectively standardise the training process to align your marketing team?
– What is the major obstacle in finding & retaining the right marketing talent who would return results?
Liz Fendt
Global Chief Marketing Officer
Jennifer Braunschweiger
Senior Director & Global Head of Content Marketing
Fireside Chat | [Design Thinking / Digital Experiences] Leveraging Design Thinking for Consumer-Centric Digital Experiences & UX
– How would you define customer-centricity? How does your organisation practice customer-centricity?
– How does your organisation embrace design thinking to innovate?
– How does your organisation extract deep customer insights to reimagine customer journey?
– What’s the impact of data & digital to your organisation? How does data & digital transform your organisation from being proactive to being pre-emptive?
Panel Discussion | [Content Marketing] Driving Business Growth with Content Marketing Strategies
– What are the pros & cons of implementing end-to-end marketing solutions? How can we eliminate the cons?
– What’s the difference in ROI of building marketing solutions in house vs using 3rd party solutions? Does it worth the effort?
– How to ensure your MarTech solutions are the right fit for your business needs?