THE MARTECH SUMMIT BANGKOK | Tuesday 6 October 2026 | Hotel Nikko Bangkok | In person

Summit at a glance

In its fifth year in Bangkok, the summit brought more than 300 senior leaders from 80+ regional and global brands into one room, with 63% of attendees from 1,000+ employee organisations and 71% at Head, Director, VP or C-level. 

1. Worth being part of

1.1  Key Numbers

• 300+ senior marketing, CX and data leaders joined us for a full day at Hotel Nikko Bangkok, with over 80% from end-user brands
• 40+ 1-2-1 meetings were booked in total, an average of 5 per sponsor.
• Each sponsor touchpoint welcomed an average of 9 unique visitors throughout the day.
• Sponsor-led keynotes from Braze, Tealium, Adobe, SAS and 8×8 ran on the main stage, with Wingify and Mastercard joining panel discussions.

1.2  Who Attended?

The MarTech Summit Bangkok brought together senior leaders from leading Thai, regional and global brands, including Marriott International, Electrolux Group, Central Department Store Group, The 1 Central Group, Schneider Electric, DP World, Lotus’s, Centara Hotels & Resorts, CBRE Thailand, Bitkub, Jinko Solar, Rhenus Logistics, Arcelik Hitachi, Indorama Ventures, lebua Hotels and Resorts, Roojai and Danone.

The audience profile reflected the senior, enterprise-focused nature of the summit:

• 71.3% of attendees held Head, Director, VP or C-level roles; a further 23.9% were senior managers and managers.

• 63.3% of attendees came from organisations with more than 1,000 employees, and 74.9% from organisations of 500+.

• Banking, Financial Services and Retail & eCommerce were the two largest groups in the room, followed by Hotel & Hospitality, IT and Telco, and Insurance.

1.3  Sponsor testimonials

Check out on the day sponsor testimonials HERE

1.4 Secure your place at the next edition

After its fifth edition in Bangkok, The MarTech Summit returns on Tuesday 5 October 2027, continuing to bring partners face to face with Thailand’s senior marketing, CX, digital and data decision-makers.

For partners looking to build visibility, generate qualified leads, share thought leadership or create meaningful face-to-face conversations, our team can shape the right sponsorship approach around your objectives.

• 2027 edition overview: themartechsummit.com/bangkok

• To explore partnership opportunities, please contact Pip Curtis, Head of Partnerships: pcurtis@themartechsummit.com

Presale Now On, Get 60% Off! Available only until 8 confirmed speakers are announced. Grab It Before It’s Gone!

2. A Stage That Delivered

2.1 Knowledge shared from the stage

Panel Discussion | [Omnichannel Marketing] Orchestrating the Customer Journey for Seamless Omnichannel Experiences

Leaders from Electrolux Group, Central Department Store Group, The 1 Central Group and Mastercard explored how brands can connect customer touchpoints to create seamless experiences that drive conversion and loyalty. The key takeaway: customers think in journeys, not channels, and each interaction should improve the next.

• Design experiences around customer journeys, not individual channels. Customers expect consistent, connected interactions regardless of where or how they engage with a brand. “Customers don’t think in channels – they think in journeys.”— Albert Chew, Director of Product Management, Mastercard

• Connect every touchpoint to create a seamless customer journey. Ensure each interaction builds on the previous one, guiding customers smoothly from discovery and purchase through to ownership. — Mohamed El-Harouny, Head of E-commerce Omnichannel, ANZ, Asia, India, Middle East & Africa, Electrolux Group

Fireside Chat | [Social Commerce] From Scrolls to Sales: Turning Social Engagement into Local Spend in Thailand

This fireside chat looked at what moves Thai consumers from “I like this” to “I’ll buy this”, and where creator influence really sits in the customer journey. Both speakers argued that saves, shares and trust are stronger buying signals than reach.

• Build content for people who are already dreaming. Engage consumers early in their journey by tapping into their aspirations and building connections before they are ready to buy. — Rattanawadee (Gail) Nimnual, Corporate Director of Social Media, Centara Hotels & Resorts

• Attention gets you noticed. Trust gets you chosen. Build social content for credibility, not just visibility. Prioritise trust over visibility to drive conversions. Focus on meaningful engagement rather than reach alone. — Rawit Hanutsaha, Chief Executive Officer, Mission To The Moon & Srichand

Engagement metrics to highlight

The audience asked about finding the right influencers, creating sustainable value after a viral moment, measuring success, using AI across the journey from scroll to sale and connecting social activity with CRM and loyalty programmes.

• 374 live poll responses across 11 Slido polls during the day.
• The connected customer journey poll drew 65 responses, the most of any session. As we asked: What is the biggest barrier preventing companies from delivering a truly connected customer journey, and what should leaders prioritise first? Here is what people replied:

2.2  Take the stage next year

Do you have a story, case study or expert perspective to share with Bangkok’s marketing community?

We are already looking ahead to the next edition and would love to hear from senior marketing, digital, data, customer experience and technology leaders who can bring fresh ideas, practical insights and real-world experiences to the stage.

Apply to speak or recommend a speaker for next year’s edition: Open the speaker proposal form

• Apply to speak or recommend a speaker for next year’s edition: Contact Teddy Fung

3. A Room Worth Being In

Beyond the senior audience, what made The MarTech Summit Bangkok stand out was the honesty of the discussions, the local relevance of the content and the connections built from breakfast to closing drinks.

3.1  Peer Quality and Connections

• Each attendee met an average of 9 new people during the day.

• Around five hours were dedicated to networking, across breakfast, two coffee breaks, a buffet lunch and closing drinks.

• 45 1-2-1 meetings were facilitated, an average of 6 per delegate.

• Across 13 main-stage sessions and 3 breakouts, attendees took part in 500 minutes of live insights and discussion.

• Data Demystified breakouts ran alongside the main stage in the Sakura Room: AI transformation with Indorama Ventures, building an AI-ready data foundation with Lotus’s, and children’s data and privacy with Kudun & Partners. Standout moments from the live polls

When we asked the room for their “real” job title, honesty won:

And when asked, in one word, what makes them buy from a brand they discover on social media, the room answered with trust, reviews, relevance, price and storytelling. The two most human answers: “My friend” and “K Rawit”, a nod to Rawit Hanutsaha, who had just argued on stage that trust is what gets a brand chosen.

3.2  Join the Conversations that matter

Be part of next year’s conversations, insights and connections from the start.

• Event updates and registration: themartechsummit.com/bangkok

We also have two flagship events coming up: The MarTech Summit London on 10–11 November 2026, and The MarTech Summit Asia in Singapore on 2–3 March 2027. If your local or regional teams would like to join, please contact Matthew Lin, Head of Marketing, m.lin@themartechsummit.com

4. Engage With Us

A heartfelt thank you to all our speakers, sponsors and attendees for making The MarTech Summit Bangkok 2026 such a memorable fifth edition.

From the discussions on stage to the conversations over coffee and closing drinks, the day was shaped by the ideas, candour and real experience everyone brought into the room.

Save the date

• The MarTech Summit Bangkok returns on Tuesday 5 October 2027: themartechsummit.com/bangkok
• Explore the wider calendar of upcoming editions across the series: beetc.io/event-calendar

Where to find the assets

• Summit highlight: https://www.linkedin.com/feed/update/urn:li:activity:7513205131769880577
• Session recordings:  Watch the sessions

Where to follow us:

Stay connected with The MarTech Summit for event highlights, speaker updates, upcoming editions and community news across the series.

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We hope to see you at our future events and let’s continue pushing the boundaries of what it means to be marketers together!You will be the first to hear about upcoming events, speaker announcements and the latest in MarTech. We hope to see you at a future summit as we continue pushing the boundaries of modern marketing together.

Stay tuned!

By: The MarTech Summit Team | October 2026