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Accelerate Success with Your MarTech Stack: Leaner, Smarter & Richer

InterContinental Berlin | In Person | 6 March 2024 | English Speaking | #TheMarTechSummit

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Hours of Networking
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Speakers
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Senior Level Attendees
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Intensive Day
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End-User Participants

Why Attend

For the second time, we are proud to announce the return of the esteemed MarTech Summit series to Berlin, Germany. Join us for an English-language event where we will delve into the current state and advancement of marketing technology across various companies, with a focus on those with a strong European presence. With a diverse range of perspectives on globalisation and localisation tactics, this summit offers a comprehensive outlook on the latest MarTech trends and strategies. You can expect a prominent presence of 85% senior leadership attendees, including CMOs, Heads, Directors, and other notable professionals, making it an excellent opportunity for learning and networking.

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This summit is designed for senior level executives in functions such as:
Marketing & Technology | Brand Loyalty & Retention | Data Privacy | E-commerce Marketing | Digital Strategy | Customer Experience (CX) & Engagement | OmniChannel | Innovation | Social Media | Content Strategy & Storytelling | CRM | Customer Data Platforms | Digital Asset Management | Automation | Digital Transformation & Growth | Digital Experience | Customer Journey Marketing | Full-funnel Marketing

Previous Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details

Liz Fendt
Global Chief Marketing Officer, TÜV SÜD
[International Trade & Development]
Ayse Gulnur Velicangil
Senior Product Manager, MarTech & Product Analytics, N26
[Financial Services]
Thomas Schollmeyer
Vice President, Customer Retention, HomeToGo
[Accommodation]
Bent Böer
Head of MarTech / AdTech, PepsiCo Europe
[Food & Beverage Services]
Sébastien Henrotay
Head of Marketing Technology (DACH), Danone
[Food & Beverage Manufacturing]
Ruslan Arzumanian
Head of Paid Social Europe, Wayfair
[Retail]
Jad Halawi
Product Manager of Marketing Tech, Delivery Hero
[Technology, Information & Internet]
Steffen Vogel
Head of Digital Marketing Transformation, Unternehmensgruppe Theo Müller
[Food & Beverage Manufacturing]

​What's Different?

LIMITED SOLUTION PROVIDER SLOTS

To ensure the quality of content, only 20% of the speaking slots are accommodated by carefully selected top services providers to give cutting edge insights.

IN PERSON NETWORKING

Breaks throughout the day and an evening drinks reception, maximising your F2F networking experience.

VARIETY OF SESSIONS

The summit will feature a range of engaging formats including Keynote Presentations, Fireside Chats & Panel Discussions all in English language.

80:20 RATIO INDUSTRY PARTICIPANTS

Guaranteed 80:20 ratio of end-user participants gives you the perfectly balanced crowd to learn from & network with.

Topics

Although we have general themes, each summit agenda is entirely different from another, both in regards to sessions and speakers.

Content & Creative Marketing

01. Multi-Types of Content
02. Omnichannel Marketing
03. Cross-Channels Attribution
04. Product-Led Growth Approach
05. Brand Storytelling
06. Social Listening
07. Social Media Marketing
08. Digital Asset Management

Emerging Marketing Technologies

01. Cookieless Future
02. Privacy-First
03. Full-funnel ROI
04. ChatGPT
05. Digital Transformation
06. Web 3.0 & Metaverse
07. Artificial Intelligence
08. Marketing Mix Optimisation

Digital Transformation

01. The Role of Marketing Leaders
02. New Partnerships
03. Digital Transformation & Internal Alignment
04. AI in Marketing
05. Digital Sustainability
06. The Impact of Data Mining/Mapping
07. Marketing Ecosystem
08. Sustainable Marketing

Data-Driven Marketing

01. Marketing Automation
02. First-Party Data
03. CDP and Personalisation
04. Data Mining Strategy
05. Data Privacy and Security
06. Customer Data Analytics
07. Big Data

Previous Sponsors

Sponsor Video

Charities We Support

Venue

InterContinental Hotel Berlin
Budapester Straße 2 10787 Berlin

Who Attended

2023 Attendee Demographics

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Management Level Attendees
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Live In Person Sessions
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End User Participants
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Regional & International Brands

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