Discovering New MarTech Horizons

EUROPE | #VirtualMarTech | 22 & 23 March, 2022 | On-Demand

Agenda Overview

Click the links below to catch up

12:00 - 12:40

Chairperson Opening & Fireside Chat | [Automation] Scaling Personalisation & Hyper-Personalised Marketing Campaigns on Every Channel

– How to get faster responses with automation in marketing
– Challenges of hyper-personalised marketing campaigns on every channel

Faisal Laljee

CMO

Kayleeann Maritz

CMO

12:40 - 13:25

Panel Discussion | [Digital Marketing's Future] How Video and Social Entertainment Are Transforming Marketing

– The moving digital ecosystems – away from a social-first to a content-first approach
– How to adjust your strategies to prioritise content and use insights to fuel growth
– The importance of harnessing great creative and proven strategies for success

Simone Corsi

Co-Advertising Manager

Elise Ngobi

Director of International Growth

Patrick Kelly

Head of Digital

13:25 - 14:10

Panel Discussion | [Right Housing] How to Strike the Balance between In-House vs. Agency for Optimum ROI

– How to get the right resources in the right places to drive growth for the business
– Is a hybrid approach the best for you?

Mathias Astell

Chief Journal Development Officer

Daniele Longo

Global Head Of Digital Marketing

Raakhi Khera Sippy

Vice President, Head of Global Pharma Marketing Operations

14:10 - 14:30

Keynote | [Customer Experience] Fuelling your Organisation with Customer Proof Points. Why now?

– “Let your customers do the talking for you!” The importance of having an agile customer marketing program in your business in 2022
– Learn how companies like Gong are using customer feedback to create compelling case studies, testimonials and reviews
– How you can create social proof at scale in your business with limited internal resources
– Fuel your sales and marketing teams with credible, in-house and on demand customer stories

Katherine Ostroth

Customer Success Manager

14:30 - 15:15

Panel Discussion | [Storytelling & Digital Content] How to Tell a Great Story, to the Right Audience? Create a Concise Brand Story & Stick to it!

– The rules on brand storytelling
– Powerful stories through data analytics

Victoria Perea-Usher

VP, Marketing Communications

Tyler Lessard

VP Marketing & Chief Video Strategist

Ged Quinn

Chief Marketing Officer

15:15 - 15:30

Lightning Talk | [Disruptive Technology] How to Future Proof Your Digital Advertising with MADtech (MarTech + Adtech + Deeptech)

– How to Unify Ad Activation & Reporting Silos; Simplify Ad planning & execution workflows; & Build Real-time Dashboards that connect all the dots
– How to Enable 1st Party data targeting through partners as more; Build Single view of customer; & Enable AI/ML Led Automations to drive data drive results

Rajiv Dingra

Founder & CEO

15:30 - 16:05

Fireside Chat | [Lead Nurturing] Reimagining Core Marketing Processes to Ensure Complete Lead Nurturing

– Captivating an automatic lead nurturing process
– Knowing where all your leads are at all times

Sam Fairburn

Marketing Director

Mario Invernizzi

EVP Sales EMEA

HELLO WORLD

OK here we go!

You had a plan; how does it look now? This cross-industry summit is a chance to review your Q1 & work out if you need to evolve, adapt, or re-evaluate what’s to come for the rest of 2022!

Following on from a year when digital transformation took place at a much faster pace for most, we are now left in a hybrid world, between online & offline.

Join this two-day virtual event to hear leading executives share detailed case studies, explaining challenges faced & successes achieved.

You will hear from high level MarTech experts on Marketing Automation, Right-Housing, Data Management, Lead Nurturing, Community Building & many more topics, in a blend of formats including conversational fireside chats & vibrant panel sessions. We look forward to hosting you!
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Confirmed Speakers

Interested in participating in our next edition? Please contact Lin at lduan@themartechsummit.com for details.
Group Chief Customer & Strategy Officer, Home Credit (PPF)
[Financial Services]

Agenda Overview

Click the links below to catch up

12:00 - 12:40

Chairperson Opening & Fireside Chat | [Automation] Scaling Personalisation & Hyper-Personalised Marketing Campaigns on Every Channel

– How to get faster responses with automation in marketing
– Challenges of hyper-personalised marketing campaigns on every channel

Faisal Laljee

CMO

Kayleeann Maritz

CMO

12:40 - 13:25

Panel Discussion | [Digital Marketing's Future] How Video and Social Entertainment Are Transforming Marketing

– The moving digital ecosystems – away from a social-first to a content-first approach
– How to adjust your strategies to prioritise content and use insights to fuel growth
– The importance of harnessing great creative and proven strategies for success

Simone Corsi

Co-Advertising Manager

Elise Ngobi

Director of International Growth

Patrick Kelly

Head of Digital

13:25 - 14:10

Panel Discussion | [Right Housing] How to Strike the Balance between In-House vs. Agency for Optimum ROI

– How to get the right resources in the right places to drive growth for the business
– Is a hybrid approach the best for you?

Mathias Astell

Chief Journal Development Officer

Daniele Longo

Global Head Of Digital Marketing

Raakhi Khera Sippy

Vice President, Head of Global Pharma Marketing Operations

14:10 - 14:30

Keynote | [Customer Experience] Fuelling your Organisation with Customer Proof Points. Why now?

– “Let your customers do the talking for you!” The importance of having an agile customer marketing program in your business in 2022
– Learn how companies like Gong are using customer feedback to create compelling case studies, testimonials and reviews
– How you can create social proof at scale in your business with limited internal resources
– Fuel your sales and marketing teams with credible, in-house and on demand customer stories

Katherine Ostroth

Customer Success Manager

14:30 - 15:15

Panel Discussion | [Storytelling & Digital Content] How to Tell a Great Story, to the Right Audience? Create a Concise Brand Story & Stick to it!

– The rules on brand storytelling
– Powerful stories through data analytics

Victoria Perea-Usher

VP, Marketing Communications

Tyler Lessard

VP Marketing & Chief Video Strategist

Ged Quinn

Chief Marketing Officer

15:15 - 15:30

Lightning Talk | [Disruptive Technology] How to Future Proof Your Digital Advertising with MADtech (MarTech + Adtech + Deeptech)

– How to Unify Ad Activation & Reporting Silos; Simplify Ad planning & execution workflows; & Build Real-time Dashboards that connect all the dots
– How to Enable 1st Party data targeting through partners as more; Build Single view of customer; & Enable AI/ML Led Automations to drive data drive results

Rajiv Dingra

Founder & CEO

15:30 - 16:05

Fireside Chat | [Lead Nurturing] Reimagining Core Marketing Processes to Ensure Complete Lead Nurturing

– Captivating an automatic lead nurturing process
– Knowing where all your leads are at all times

Sam Fairburn

Marketing Director

Mario Invernizzi

EVP Sales EMEA

Sponsor Showcase

What's Different

Top Level Speakers

We only invite senior management level speakers from a range of industries & backgrounds

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Live Streaming

All our sessions are in real-time, allowing for live interaction with experts including speaker Q&As, live polling & connecting with the rest of the MarTech loving audience

Sponsors

HELLO WORLD

OK here we go!

You had a plan; how does it look now? This cross-industry summit is a chance to review your Q1 & work out if you need to evolve, adapt, or re-evaluate what’s to come for the rest of 2022!

Following on from a year when digital transformation took place at a much faster pace for most, we are now left in a hybrid world, between online & offline.

Join this two-day virtual event to hear leading executives share detailed case studies, explaining challenges faced & successes achieved.

You will hear from high level MarTech experts on Marketing Automation, Right-Housing, Data Management, Lead Nurturing, Community Building & many more topics, in a blend of formats including conversational fireside chats & vibrant panel sessions. We look forward to hosting you!
0 +
Attendees
0 +
Speakers
0 %
Seniority
0
Sessions
0
Days
0 +
Hours

Registration

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