New Analytic Edge Meta research, commissioned by Meta, shows that for ecommerce and app advertisers, adding reach campaigns on Meta technologies to their performance advertising can drive $4.3 in revenue for every $1 invested. The research also shows that Meta upper funnel campaigns deliver 8.5x more revenue than television.

This is a significant finding for advertisers who have traditionally focused their budgets on lower-funnel, performance-driven campaigns. By reallocating even a portion of spend toward upper funnel reach campaigns, brands can unlock incremental revenue that performance marketing alone would miss. The full findings are available in the whitepaper below.

What does Analytic Edge do?

Analytic Edge is a global analytics company that leverages technology and advanced analytics to help companies make data-based marketing decisions.

Their Demand Drivers™ is a Marketing Mix Modeling (MMM) solution. It analyses the historical relationship between companies’ marketing spend and sales performance, helping determine where and how to spend in the future to maximise sales. The company works with clients across industry verticals such as e-commerce, mobile apps, gaming, consumer packaged goods, retail, automotive, and many others. Furthermore, it has offices in Singapore, India, the US, Mexico, Brazil, the UK, China, Japan, South Korea, the UAE, and Australia.

This Analytic Edge Meta research partnership extends to our Global Virtual MarTech Exchange Summit APAC & EMEA in December 2023, where you can watch their keynotes on-demand now on BEETc On-Screen.

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