Sharing this new research by Analytic Edge, commissioned by Meta, shows that for ecommerce and app advertisers adding reach campaigns on Meta technologies to their performance advertising can drive $4.3 in revenue for every $1 invested. The research also shows that Meta upper funnel campaigns deliver 8.5x more revenue than television.
What does Analytic Edge do?
Analytic Edge is a global analytics company that leverages technology and advanced analytics to help companies make data-based marketing decisions.
Their Demand DriversTM is a Marketing Mix Modeling (MMM) solution that analyses the historical relationship between companies’ marketing spend and sales performance and helps determine where and how to spend in the future to maximize sales. Analytic Edge works with clients across industry verticals such as e-commerce, mobile apps, gaming, consumer packaged goods, retail, automotive and many others. The company has offices in Singapore, India, US, Mexico, Brazil, UK, China, Japan, South Korea, UAE and Australia
????Analytic Edge partners with us at the Global Virtual MarTech Exchange Summit APAC & EMEA in December 2023. Watch their keynotes on-demand now on BEETc On-Screen
????Find it helpful? Check out their Sponsor Page for more resources!
