– How to tailor marketing efforts to specific local markets while maintaining a cohesive global brand image?
– How MarTech adapts to global-local fusions for better engagement?
– What does the future of personalisation look like with the privacy restrictions that are being imposed in certain markets?

– What are some of the most innovative approaches you’ve seen in digital content creation recently, particularly in terms of interactive content and multimedia storytelling?
– How can brands ensure that their content resonates with diverse audience segments?
– The shelf life of content has been getting shorter throughout the years, as marketers how do you navigate content creation with high production costs? Do you still do big TVC quality films? How have things shifted for you?
– Looking ahead, what do you envision as the future of content creation, and how can content creators and brands prepare for upcoming trends and innovations in this space?

– Over the last 12 months what tactics and strategies have worked well for data-driven personalisation and how can businesses effectively leverage this to enhance relationships and improve overall satisfaction levels?
– What are some barriers that have been encountered when looking to level up data-driven personalisation and what innovative approaches have been used to tackle these, especially with regards to privacy and data security?
– Looking to the future, in what ways can personalised experiences contribute to long-term customer loyalty and improved lifetime value and how can we prepare for the future of personalisation?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?

– What’s your relationship with your sales teams, and what are the challenges when interacting with them ?
– How to ensure that both marketing & sales teams share some common language and how marketing’s role can go beyond?
– How can sales leverage marketing in a better way? How can marketers & sales mutually support each other?

– How does your organisation define and measure brand growth from a data-driven marketing perspective?
– How to boost higher engagement rates, better conversion rates, and improved ROI with data insights?
– What is the biggest challenge that marketers met with so far, in relation to your mandate of driving data-driven strategies and
execution, and how have you dealt with it / learnt from it?

Join this deep-dive session to find out what’s needed to make sure MarTech is implemented smoothly and utilised quickly. Or more importantly, what common pitfalls you need to avoid.

– Planning & Discovery: Connect people and processes in the discovery phase
– Tool Selection: Is the value clear for what you are designing?
– Building & Testing: Don’t start building right away – follow our to-do list.
– The Rollout: What is the best approach to roadmaps and prioritisation?
– Maximising Value: Implementation is only the beginning – the real test is now.