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Beyond Borders: Uniting Global Insights for Customer-Centric Success in MarTech

#VirtualMarTech | EMEA TRACK | 21 May 2024 | Live-Stream

10:00 – 14:00 (GMT)

Agenda

All of the thoughtfully crafted topics covered, collectively represent the comprehensive journey of marketers. (Subject to change)

10:00 - 10:30

[MarTech Trends] Embodying MarTech Trends and Strategies to Meet Glocal Expectations

– How to tailor marketing efforts to specific local markets while maintaining a cohesive global brand image?
– How to embrace the chaos of transformation and leverage it to your brand advantage with MarTech?
– How MarTech adapts to Global-Local fusions for better engagement.

10:30 - 11:05

[Digital Content Creation] Redefining and Elevating Brand Engagement with Digital Contents

– Discuss the latest trends in digital content creation, such as interactive content and multimedia storytelling.
– How digital content fits into the customer journey.
– Challenges and opportunities in fostering collaboration between marketing and creative teams.

11:05 - 11:40

[Relationship Marketing] Strategies for Seamlessly Incorporating Loyalty Programs and Design Elements in MarTech

– How effectively does Relationship Marketing facilitate connections with Gen-Z customers?
– In today’s hyper-competitive market, how gamification is integrated into loyalty programs to motivate participation, engagement, and loyalty?
– How to scale up cross-selling and upselling opportunities to an audience who already values you?

11:40 - 12:15

[Personalisation] Leveraging Data-driven Customisation Strategies to Optimise Customer Relationships

– What are some common challenges encountered by companies when integrating data-driven customer experience initiatives into their marketing strategies, & tips on how to effectively address these obstacles.
– How can businesses use predictive analytics and machine learning to anticipate customer needs and deliver proactive personalised experiences?

12:15 - 12:50

[Predictive Analytics] How to Use Predictive Analytics to Anticipate Customer Behaviour for Strategic Engagement?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?

12:50 - 13:25

[Revenue Generation] How to Harmonise Marketing & Sales "Smarketing" with the Customer Journey for Enhanced Sales, Profitability, and Cost-Efficiency

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation?
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency?

13:25 - 14:00

[Data Insights] Unlocking Data Insights and Maximising ROI with Actionable Data-driven Strategies for Brand Growth

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

HELLO WORLD

Following the success of the Global Virtual MarTech Summit in February 2024, we are thrilled to unveil our second virtual offering of the year, spanning the EMEA and APAC regions. Featuring a tailormade agenda we will delve into key areas such as content creation, relationship marketing, personalisation, predictive analytics, revenue generation, and data insights. All of the thoughtfully crafted topics covered, collectively represent the comprehensive journey of marketers.

This summit features the same agenda for both EMEA and APAC tracks, fostering a comprehensive and cross-cultural understanding of global trends and best practices. This enhances your learning journey, empowering you to apply insights gleaned from a variety of markets to your specific contexts.
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Speakers
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Brands Attending
0
Consecutive Sessions
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Attendees
0
Global Tracks
0
Intensive Day

Registration

Confirmed Speakers

Interested in speaking at our next summit? Please contact Lin at lduan@themartechsummit.com for details.
Nik van der Beek
Head of Marketing, Alibaba.com
[Software Development]
Amanda Walls
Director, Cedarwood Digital
[Advertising Services]
Josh Mendelowitz
Senior Manager, Marketing Analytics & Operations, Marqeta
[Financial Services]
Jelena Zbijoqwski
Head of CRM and Product Marketing, Blinkist
[E-Learning]
Dinesh Deva
Vice President, Advertising Product and Engineering, Zalando
[Retail]
Alexander Montchovsky
Brand Marketing Director, Notino
[Retail]
Dinda Calista
Analytics Lead, Marketing and Product Growth, Cleo AI
[Financial Services]
Anh Nguyen
Vice President, Growth, Wolt
[Software Development]
Heather Hurd
Senior Director, Global Content Studio, FIS
[Information Technology & Services]
Xenthe Bang
Head, Global Demand Generation & Digital Marketing, S&P Global Ratings
[Financial Services]
Mahbir Thukral
Global Innovation Activation Marketing Leader, IFF
[Chemical Manufacturing]

Agenda

All of the thoughtfully crafted topics covered, collectively represent the comprehensive journey of marketers. (Subject to change)

10:00 - 10:30

[MarTech Trends] Embodying MarTech Trends and Strategies to Meet Glocal Expectations

– How to tailor marketing efforts to specific local markets while maintaining a cohesive global brand image?
– How to embrace the chaos of transformation and leverage it to your brand advantage with MarTech?
– How MarTech adapts to Global-Local fusions for better engagement.

10:30 - 11:05

[Digital Content Creation] Redefining and Elevating Brand Engagement with Digital Contents

– Discuss the latest trends in digital content creation, such as interactive content and multimedia storytelling.
– How digital content fits into the customer journey.
– Challenges and opportunities in fostering collaboration between marketing and creative teams.

11:05 - 11:40

[Relationship Marketing] Strategies for Seamlessly Incorporating Loyalty Programs and Design Elements in MarTech

– How effectively does Relationship Marketing facilitate connections with Gen-Z customers?
– In today’s hyper-competitive market, how gamification is integrated into loyalty programs to motivate participation, engagement, and loyalty?
– How to scale up cross-selling and upselling opportunities to an audience who already values you?

11:40 - 12:15

[Personalisation] Leveraging Data-driven Customisation Strategies to Optimise Customer Relationships

– What are some common challenges encountered by companies when integrating data-driven customer experience initiatives into their marketing strategies, & tips on how to effectively address these obstacles.
– How can businesses use predictive analytics and machine learning to anticipate customer needs and deliver proactive personalised experiences?

12:15 - 12:50

[Predictive Analytics] How to Use Predictive Analytics to Anticipate Customer Behaviour for Strategic Engagement?

– How can predictive analytics empower marketers to anticipate customer behaviours and needs?
– What data sources and quality assurance measures are essential for building effective predictive models?
– Beyond marketing campaigns, how can predictive analytics be integrated into loyalty programs, retention strategies, and long-term customer relationship management?

12:50 - 13:25

[Revenue Generation] How to Harmonise Marketing & Sales "Smarketing" with the Customer Journey for Enhanced Sales, Profitability, and Cost-Efficiency

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation?
– How to identify common ground for marketing & sales to improve communication & collaboration efficiency?

13:25 - 14:00

[Data Insights] Unlocking Data Insights and Maximising ROI with Actionable Data-driven Strategies for Brand Growth

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights?
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

What's Different

1 Agenda 2 Perspectives from both EMEA & APAC Regions

Gain a comprehensive & cross-cultural understanding of global trends & best practices from a broader range of perspectives and strategies, enriching your learning experience & enabling you to apply insights from different markets to your setting.

Immersive Experience

Engage in interactive discussions, virtual networking, and insightful Q&A sessions for a dynamic MarTech learning environment.

Industry Recognition

Elevate your professional reputation by attending a reputable summit endorsed by leading MarTech experts.

Supporting Sponsors

Who's Attending

HELLO WORLD

Following the success of the Global Virtual MarTech Summit in February 2024, we are thrilled to unveil our second virtual offering of the year, spanning the EMEA and APAC regions. Featuring a tailormade agenda we will delve into key areas such as content creation, relationship marketing, personalisation, predictive analytics, revenue generation, and data insights. All of the thoughtfully crafted topics covered, collectively represent the comprehensive journey of marketers.

This summit features the same agenda for both EMEA and APAC tracks, fostering a comprehensive and cross-cultural understanding of global trends and best practices. This enhances your learning journey, empowering you to apply insights gleaned from a variety of markets to your specific contexts.
0 +
Speakers
0 +
Brands Attending
0
Consecutive Sessions
0 +
Attendees
0
Global Tracks
0
Intensive Day

Registration

Previous Edition

7 December 2023

Global Virtual MarTech Exchange Summit EMEA 2023 hosted 600+ attendees, over 97% holding senior leadership positions or higher & 55% representing companies with a headcount of 501+.

We discussed the latest MarTech topics including Digital Engagement & Growth, Marketing Automation, Marketing Mix Modelling, Predictive Analytics, Sales Enablement, Email Marketing, Personalisation, and SEO Optimisation
UPCOMING EVENTS

The MarTech Summit | In-Person
Raffles City Convention Centre, Singapore

The MarTech Summit | Customer Experience | In-Person
etc.venues Fenchurch Street, London

Global Virtual MarTech Summit | Live-Stream

Global Virtual MarTech Summit | Live-Stream

The MarTech Summit | In-Person
Hotel Mulia Senayan Jakarta
Early Bird Sale Now On

The MarTech Summit | In-Person
Sheraton Manila Bay
Early Bird Sale Now On

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