– Understand key consumer behaviours driving the increasingly critical need for MarTech: seeking immersive experiences; seamless journeys online and offline, before, during and after purchase; and branding being made personal
– Case studies from leading marketers on how to create cohesive MarTech strategy that focuses on high adoption across the business, building cross-functional capabilities beyond platform investments, linking to business strategy and leveraging test and learn

Read our article: Top 5 MarTech Trends in 2023

– What do you think GenAI now adds to the table, and how?
– What personally excites you the most about the development of GenAI and its application into marketing technology?
– What are some potential pitfalls you think marketing teams implementing GenAI systems may face?

Read our article: AI Tools for Content Marketing & Marketing Automation

– How we use and segment customer behavioural data?
– Future: Opportunities & Pitfalls?
– Data privacy regarding on Vietnam market
MarTech Wiki: Customer Data Optimisation

– How to design omnichannel customer journeys that are seamless O2O?
– Tactics to scale your business and generate value through omnichannel experiences
– What role does marketing technology play in enabling and sustaining customer centric marketing and seamless omnichannel experiences?

MarTech Wiki: Omnichannel Marketing

– How to leverage multi-types of content across channels to curate customer journeys?
– The added importance of personalised content across channels to engage customers
– How artificial intelligence will impact content marketing in the future?

MarTech Wiki: Content Marketing & Content Strategy

– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create community stickiness and loyalty

MarTech Wiki: Social Media Marketing