The Future of Marketing Technology: Harnessing Innovation for Unparalleled Success

#VirtualMarTech | Livestream | 19 September 2023

*Running time: 1:00pm – 4:30pm Vietnam Time*

Previous Agenda

Summit agenda is subject to change.

13:00 - 13:40

Panel Discussion | [MarTech Trends] Innovating and Thriving in Marketing Transformation

– Understand key consumer behaviours driving the increasingly critical need for MarTech: seeking immersive experiences; seamless journeys online and offline, before, during and after purchase; and branding being made personal.
– Case studies from leading marketers on how to create cohesive MarTech strategy that focuses on high adoption across the business, building cross-functional capabilities beyond platform investments, linking to business strategy and leveraging test and learn.
– Learn more about the latest frontier: Generative AI. The alliance between OpenAI and Bain & Company is bringing together world class AI capabilities and strategy into cases such as marketing.

13:40 - 14:00

Keynote Presentation | [CX & UX] How to Align Customer Experience (CX) & User Experience (UX) When It Comes to Customer Loyalty & Retention

– Ways to design CX Strategies & prioritising what your customers need versus what is given
– How to plan a seamless rewards experience end-to-end?

14:00 - 14:40

Panel Discussion | [Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology

– How to gain trust and buy-in from all stakeholders on new technologies?
– For the internal stakeholder, does the current legacy platforms empower them or does it restrict them in attaining the growing business needs?
– How important is it to have the best in class tech stack to stay up-to-date with the competition and the latest trends & technologies determine which technologies & skills to match your marketing culture?

14:40 - 15:20

Panel Discussion | [Customer Data] How to Validate Customer Behavioural Data to Align with Your Marketing Strategy

– How we use and segment customer behavioural data
– Future: Opportunities & Pitfalls?

15:20 - 15:50

Fireside Chat | [Media Data & Insights] Unleashing the Power of Open Source Media Data for Strategic Decision Making

– How media data can inform strategic decision making at all levels of an organisation
– How to pair media data together with other forms of first party data to enable clients to see their world clearly?
– How can such insights be used to identify opportunities for growth, mitigate risks, and improve overall business performance?

15:50 - 16:30

Panel Discussion | [Marketing Innovation] When ChatGPT Meets Marketing Cloud

– How Social Hub.AI (based on innovative technologies such as cloud native, OpenAI and Web 3.0) adopts CRM, CDP and MA integrated design?
– How to help brands build omni-channel consumer operation capabilities?
– Cases of its innovative applications: Interactive data insight; Multi-round social communication; Fully personalised content; AI Call based on customer journey

16:30 - 17:10

Panel Discussion | [Sustainable Marketing] How to Reflect Sustainability through Marketing Strategies Beyond Profiting Brands

– How to avoid greenwashing in marketing strategies?
– How to implement purpose-driven marketing and make your brands relevant to customers/clients?
– How technology is used to help accelerate the “Connectedness” with value-driven customers?

HELLO WORLD

Welcome to The Virtual MarTech Summit, where you will have the opportunity to connect with top minds of the industry. The MarTech Summit is an invaluable experience for anyone interested in leveraging technology to optimise their marketing efforts and stay ahead of the curve. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company insights, strategies and innovations.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental in reaching the right audience. Savvy tech adopters and tomorrow’s consumers will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This summit will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including MarTech Stack, Revenue Generation, Content Marketing, Personalisation, Digital Sustainability and more.
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Speakers
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Sessions

Registration

Previous Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.
Avik Chatterjee
Marketing Director, Kimberly-Clark Vietnam
[Manufacturing]
Trần Hoàng Nhật Khánh
Marketing Director of Retail Banking, VPBank
[Banking]
Le Minh Thong
Head of Commercial Excellence & Digital, Established Pharmaceutical Division, Abbott Vietnam
[Hospitals and Health Care]
Simon Hague
General Manager - Foodservice Chains, Southeast Asia, Kerry
[Food & Beverage Solutions]
Chrystel Ilano Acuna
Director of Marketing Communications, Shangri-La Group
[Hospitality]
Tran To Uyen
Director of Commerce - Hospitality Management, MIK Group
[Real Estate]
Phi Long Tran
Head of Retail Marketing, PNJ Group
[Consumer Goods]
Bea Atienza
Impactful Brand Experience Leader, Colgate-Palmolive
[Consumer Goods]

Previous Agenda

Summit agenda is subject to change.

13:00 - 13:40

Panel Discussion | [MarTech Trends] Innovating and Thriving in Marketing Transformation

– Understand key consumer behaviours driving the increasingly critical need for MarTech: seeking immersive experiences; seamless journeys online and offline, before, during and after purchase; and branding being made personal.
– Case studies from leading marketers on how to create cohesive MarTech strategy that focuses on high adoption across the business, building cross-functional capabilities beyond platform investments, linking to business strategy and leveraging test and learn.
– Learn more about the latest frontier: Generative AI. The alliance between OpenAI and Bain & Company is bringing together world class AI capabilities and strategy into cases such as marketing.

13:40 - 14:00

Keynote Presentation | [CX & UX] How to Align Customer Experience (CX) & User Experience (UX) When It Comes to Customer Loyalty & Retention

– Ways to design CX Strategies & prioritising what your customers need versus what is given
– How to plan a seamless rewards experience end-to-end?

14:00 - 14:40

Panel Discussion | [Digital Transformation] How to Deal with Today’s Customers with Yesterday’s Technology

– How to gain trust and buy-in from all stakeholders on new technologies?
– For the internal stakeholder, does the current legacy platforms empower them or does it restrict them in attaining the growing business needs?
– How important is it to have the best in class tech stack to stay up-to-date with the competition and the latest trends & technologies determine which technologies & skills to match your marketing culture?

14:40 - 15:20

Panel Discussion | [Customer Data] How to Validate Customer Behavioural Data to Align with Your Marketing Strategy

– How we use and segment customer behavioural data
– Future: Opportunities & Pitfalls?

15:20 - 15:50

Fireside Chat | [Media Data & Insights] Unleashing the Power of Open Source Media Data for Strategic Decision Making

– How media data can inform strategic decision making at all levels of an organisation
– How to pair media data together with other forms of first party data to enable clients to see their world clearly?
– How can such insights be used to identify opportunities for growth, mitigate risks, and improve overall business performance?

15:50 - 16:30

Panel Discussion | [Marketing Innovation] When ChatGPT Meets Marketing Cloud

– How Social Hub.AI (based on innovative technologies such as cloud native, OpenAI and Web 3.0) adopts CRM, CDP and MA integrated design?
– How to help brands build omni-channel consumer operation capabilities?
– Cases of its innovative applications: Interactive data insight; Multi-round social communication; Fully personalised content; AI Call based on customer journey

16:30 - 17:10

Panel Discussion | [Sustainable Marketing] How to Reflect Sustainability through Marketing Strategies Beyond Profiting Brands

– How to avoid greenwashing in marketing strategies?
– How to implement purpose-driven marketing and make your brands relevant to customers/clients?
– How technology is used to help accelerate the “Connectedness” with value-driven customers?

Sponsor Showcase

What's Different

All Live Sessions

All our sessions are in real-time, allowing for live interaction with experts including speaker Q&As, live polling and connecting with the rest of the MarTech loving audience

Packed One-Day Agenda

One-Day Agenda with a Holistic inclusion of B2C and B2B aspects of MarTech Trends and Pain-points with a new speaker line-up

Regional Coverage

Wide-ranging industries of speakers and audience members from the Vietnam region, coming together for sharing and networking

Sponsors

HELLO WORLD

Welcome to The Virtual MarTech Summit, where you will have the opportunity to connect with top minds of the industry. The MarTech Summit is an invaluable experience for anyone interested in leveraging technology to optimise their marketing efforts and stay ahead of the curve. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company insights, strategies and innovations.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental in reaching the right audience. Savvy tech adopters and tomorrow’s consumers will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This summit will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including MarTech Stack, Revenue Generation, Content Marketing, Personalisation, Digital Sustainability and more.
0 +
Attendees
0 +
Speakers
0 +
Sessions

Registration

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