– Understand key consumer behaviours driving the increasingly critical need for MarTech: seeking immersive experiences; seamless journeys online and offline, before, during and after purchase; and branding being made personal.
– Case studies from leading marketers on how to create cohesive MarTech strategy that focuses on high adoption across the business, building cross-functional capabilities beyond platform investments, linking to business strategy and leveraging test and learn.
– Learn more about the latest frontier: Generative AI. The alliance between OpenAI and Bain & Company is bringing together world class AI capabilities and strategy into cases such as marketing.