– Understand key consumer behaviours driving the increasingly critical need for MarTech: seeking immersive experiences; seamless journeys online and offline, before, during and after purchase; and branding being made personal.
– Case studies from leading marketers on how to create cohesive MarTech strategy that focuses on high adoption across the business, building cross-functional capabilities beyond platform investments, linking to business strategy and leveraging test and learn.
– Learn more about the latest frontier: Generative AI. The alliance between OpenAI and Bain & Company is bringing together world class AI capabilities and strategy into cases such as marketing.

– Ways to design CX Strategies & prioritising what your customers need versus what is given
– How to plan a seamless rewards experience end-to-end?

– How to gain trust and buy-in from all stakeholders on new technologies?
– For the internal stakeholder, does the current legacy platforms empower them or does it restrict them in attaining the growing business needs?
– How important is it to have the best in class tech stack to stay up-to-date with the competition and the latest trends & technologies determine which technologies & skills to match your marketing culture?

– How we use and segment customer behavioural data
– Future: Opportunities & Pitfalls?

– How media data can inform strategic decision making at all levels of an organisation
– How to pair media data together with other forms of first party data to enable clients to see their world clearly?
– How can such insights be used to identify opportunities for growth, mitigate risks, and improve overall business performance?

– How Social Hub.AI (based on innovative technologies such as cloud native, OpenAI and Web 3.0) adopts CRM, CDP and MA integrated design?
– How to help brands build omni-channel consumer operation capabilities?
– Cases of its innovative applications: Interactive data insight; Multi-round social communication; Fully personalised content; AI Call based on customer journey

– How to avoid greenwashing in marketing strategies?
– How to implement purpose-driven marketing and make your brands relevant to customers/clients?
– How technology is used to help accelerate the “Connectedness” with value-driven customers?